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Planning your marketing roadmap for 2025 in Minneapolis, Minnesota? The Twin Cities region hosts a strong corporate presence (Target, Best Buy, 3M) and vibrant startup culture. Here are 10 events:
1. Digital Summit Minneapolis
Description: Part of the nationwide Digital Summit series, featuring sessions on content marketing, SEO, social media, data analytics, and more.
Date (2025): Often in August (Exact date TBA)
Location: Minneapolis Convention Center
Website: Digital Summit Minneapolis
Who Should Go: Digital marketers, social media managers, agency professionals, and brand leads.
Past Speakers: Experts from Microsoft, Moz, HubSpot, and local Minneapolis corporations.
2. Twin Cities Startup Week (Marketing & Growth Track)
Description: A week-long celebration of entrepreneurship in Minneapolis-St. Paul, featuring dedicated sessions on marketing, brand strategy, and growth hacking.
Date (2025): Likely Fall
Location: Coworking spaces, corporate HQs, and event venues across the Twin Cities
Website: Twin Cities Startup Week
Who Should Go: Founders, marketers, developers, investors, and local entrepreneurs.
Past Speakers: Successful local startup founders, marketing automation experts, and VCs.
3. Minnesota Interactive Marketing Association (MIMA) Summit
Description: One of the largest annual gatherings of digital marketing professionals in the region, covering UX, social, analytics, and innovation.
Date (2025): Usually in Fall
Location: Minneapolis Convention Center or major hotels
Website: MIMA
Who Should Go: Digital marketers, agency leads, UX designers, and brand strategists.
Past Speakers: Executives from Target, Best Buy, General Mills, and local creative agencies.
4. Social Media Breakfast – MSP (Annual Conference)
Description: While SMBMSP hosts monthly meetups, they occasionally hold a larger conference or summit focusing on social media marketing trends.
Date (2025): Varies
Location: Minneapolis-St. Paul event spaces
Website: Social Media Breakfast MSP
Who Should Go: Social media managers, small business owners, content creators, and marketing pros.
Past Speakers: Local influencers, social leads from major Twin Cities brands, and nonprofit marketing experts.
5. Content Marketing Midwest Conference
Description: A regional event focusing on content creation, storytelling, SEO, and editorial planning, attracting marketers from across the Upper Midwest.
Date (2025): TBA
Location: Downtown Minneapolis hotels or university halls
Website: Often found via Content Marketing Conference or local AMA
Who Should Go: Writers, editors, content strategists, PR specialists, and marketing managers.
Past Speakers: Regional brand content leaders, local journalists, and national content marketing experts.
6. Minnesota PRSA Annual Conference (Marketing Communications Track)
Description: Though PR-focused, it includes integrated marketing, media strategy, and brand reputation sessions, relevant to broader marketing pros.
Date (2025): Often Spring
Location: Minneapolis-St. Paul conference centers
Website: MN PRSA
Who Should Go: PR pros, corporate comms teams, nonprofit marketers, and media relations staff.
Past Speakers: Local PR execs, corporate comms directors from Fortune 500s, journalists.
7. AdFed Minnesota: The Show & Conference
Description: AdFed Minnesota (AAF chapter) hosts an awards show (“The Show”) plus conferences on creativity, advertising, and brand innovation.
Date (2025): Early in the year (Awards season) or separate conference TBA
Location: Venues around Minneapolis
Website: AdFed Minnesota
Who Should Go: Ad agency folks, creative directors, brand marketers, and media buyers.
Past Speakers: Leaders from local agencies (e.g., Fallon, Carmichael Lynch), brand managers, and creative directors.
8. Retail & E-commerce Summit MSP
Description: Given Target and Best Buy’s headquarters, this event dives into omnichannel retail, digital marketing, and consumer experience trends.
Date (2025): TBA
Location: Convention centers or corporate campuses in Minneapolis
Website: Check local retail associations or Retail TouchPoints
Who Should Go: Retail marketers, category managers, e-commerce specialists, and UX designers.
Past Speakers: Target and Best Buy execs, marketing tech vendors, and analytics experts.
9. Twin Cities Marketing Technology Expo
Description: A local expo focusing on marketing automation, CRM, AI, and data analytics, often featuring martech vendors and demos.
Date (2025): TBA
Location: Minneapolis event centers or large hotel ballrooms
Website: Check marketing tech meetups or local associations
Who Should Go: Marketing ops, tech-savvy CMOs, marketing automation pros, and data scientists.
Past Speakers: Regional SaaS founders, local CRM specialists, and agency leads.
10. MinneAnalytics (Marketing Analytics Track)
Description: MinneAnalytics hosts various data conferences; some events include a marketing analytics track delving into ROI measurement, predictive modeling, and attribution.
Date (2025): Various throughout the year
Location: University campuses or corporate HQs around Minneapolis-St. Paul
Website: MinneAnalytics
Who Should Go: Data analysts, marketing ops, digital strategists, and BI professionals.
Past Speakers: Analytics leads from 3M, Target, local marketing tech companies, and academic researchers.