Professional Web Design Services

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We’re an SEO agency, so why did we build a team of leading website designers?

The answer is simple. Your B2B website experience is a Google ranking factor that impacts SEO.

Many companies design B2B websites, but few take the holistic approach our creative team does (read our process here).

We’ve reimagined the traditional cross-team approach and content-first design strategy to get you better ROI from your website design investment.

Our team includes website and print designers and digital strategists from top digital agencies and brands who have built websites for many large B2B brands.

Bill Ross

The Emulent team is not defined by how many awards we’ve won or how many clients we have, but by our relentless pursuit of project efficiency, great brand experiences, building trusted friendships, and caring about client success more than our bottom line.

Why Clients Stay For Years

The Real Reason Your Website Matters

With every engagement a person has with your company, online or offline, they decide if they want to do business with you. Thus, brand inconsistencies or a poor website experience is a lost opportunity to grow your business.

A Few Brands That Trust Our Design Team

View Our Portfolio

Our Priorities Drive Your Website’s Success

Why do clients stay with us, even though we don’t do long-term website design contracts?

We prioritize our relationship with you, your website project’s efficiency, and focusing on the things that actually matter for your website’s success.

Driven By Caring

Your team includes creative marketing experts from top agencies and brands who care more about your success than our bottom line.

Self-Testing

We believe in a continuous testing methodology and often perform marketing tests on our website to gain insights you can use.

Project Efficiency

We’ve built our internal processes to eliminate wasted time, and optimized client communication to provide full strategic transparency.

 Only Local Teams

You’ve invested in our marketing and design all-stars, so we don’t outsource your work outside our core team.

No Politics

We’ve removed the hierarchical red tape, eliminated agency politics, and given you direct access to our agency founder.

Eliminate Costs

We’ve eliminated the costs that don’t provide value or contribute to an increased ROI for your website design project.

Our Reimagined Web Design Process

Our objective of offering full-service website design is to create an engaging and integrated experience that users want to engage with, represents the brand, is easy to use, and Google wants to rank.

Hosting Recommendation

Getting the correct WordPress hosting is vital for having a website that performs well for users and Google and has excellent support when issues arise.

Current State Debrief

We will work with your team to understand the evolution of the current website and what functionality and design elements work best.

User Exploration

We will work with you to explore your users and better understand their website and content likes, needs, and wants. This will help us create a website that your users enjoy engaging with.

Measurement Strategy

To ensure you can effectively track KPIs and inform Google that you have a new website, we will work with your team to integrate and set up Google Analytics and Google Search Console into your new website.

Information Architecture

How your website’s content is structured is beneficial to SEO and needs to align with your user’s expectations. We will create your website’s information architecture, aligning it with user expectations and search engine value.

Content and Brand Messaging

Content and messaging are the backbone of any great brand. Based on the defined information architecture, we will work with your team to help create the content and brand messaging for each page within the website.

CTA and Lead Generation

This part of our website design process includes our conversion rate experts ensuring your website’s conversion points are correctly placed to effectively and efficiently capture quality leads.

Design and Development

Once we have finalized the content set and sitemap, we will create a new responsive design to hold and showcase the content sets.

This stage starts with creating a working model to show the basic layout and functionality of the website.

SEO Integration & Migration

SEO is fully integrated into each of the stages. This phase will include on-site SEO to ensure the search engines like your new website design and content.

If we do a website redesign, we will also create a transition plan for your SEO to ensure you don’t lose rankings or the value your website has earned.

Post-Launch Audit

Once your website has been launched, our teams will do extensive quality assurance to ensure the website, lead capture form, and analytics are working correctly.

Brand Book

A brand book ensures your company’s identity remains consistent across all customer and user touchpoints.

We provide a brand book to set the rules for how your visual brand should be utilized throughout online and offline marketing channels.

FAQs About Our Website Design Services

Our process begins with a discovery phase where we learn about your business, goals, and target audience. We then move to planning, outlining the website’s structure and functionality. Design and development come next, with iterative feedback loops to ensure alignment with your goals. Finally, we test and launch, ensuring your website is optimized to meet your business objectives.

If you’d like to see our full process you can view our process above.

Success metrics depend on your goals but typically include website traffic, user engagement, conversion rates, and search engine rankings. We use analytics tools to track these metrics and offer regular reports to show progress and areas for improvement.

We can provide a portfolio of past projects, highlighting work in your industry or related fields. This includes before-and-after transformations and insights into the results achieved, such as increased traffic or conversion rates.

You can see some of our portfolio here.

Depending on complexity and scope, a standard website project can take 6 to 12 weeks.

We establish a timeline upfront, including milestones for review and approval, to ensure we meet your launch date.

SEO is integrated into our design process from the start. We conduct keyword research, optimize content, structure the site for easy crawling by search engines, and address all technical SEO elements, like mobile-friendliness and load speed.

We prioritize security by implementing SSL certificates, secure hosting environments, regular software updates, and compliance with data protection regulations like GDPR. We also provide training on best practices for your team.

We utilize the highly secure WPengine hosting platform for our WordPress website. They are very strict on code and plugins used, as well as offering automatic updates to keep your codebase up to date.

We do our best to comply with WCAG (Web Content Accessibility Guidelines) by ensuring navigability for screen readers, sufficient color contrast, and accessible multimedia content, among other considerations.

To ensure your brand and design stays consistent with the design that is launched, we offer various maintenance packages that include website updates, security monitoring, technical support, and analytics reporting.

UX/UI principles guide our design process. We focus on creating intuitive navigation, engaging content layouts, and visually appealing designs that encourage interaction and conversion. User testing and feedback are integral to refining the experience.

Pricing varies based on the project’s scope and complexity. We provide detailed quotes covering design and development costs, third-party integrations, and ongoing maintenance packages. We aim for transparency to avoid unexpected costs.