If traffic from Google is a core driver for your website, having a team like ours specializing in transition planning and website redesign SEO will be critical to a successful redesign or re-platform. The following are the integration points where our team will work alongside your design, development, and content teams to provide insights and strategic recommendations from Google’s point of view. At Emulent, we conduct a thorough SEO audit before the redesign, create a detailed migration plan, implement 301 redirects, and continuously monitor performance to maintain your rankings. We prioritize maintaining your site’s structure, content, and internal linking. We also optimize the new site for SEO, ensuring it’s fast, mobile-friendly, and user-friendly to prevent traffic loss. We create a comprehensive 301 redirect map to ensure all old URLs correctly point to their new counterparts, preserving your site’s SEO equity and preventing broken links. We meticulously transfer all on-page SEO elements, including meta titles, descriptions, headers, and alt text, to the new site to ensure continuity and maintain SEO value. We integrate with each part of the website design process—from planning to launch—to ensure the new site is optimized for SEO. Content is crucial. We ensure your valuable content is preserved and enhanced, adding fresh, relevant content where needed to keep your site engaging and SEO-friendly. We use advanced analytics tools to monitor your site’s traffic, rankings, and user behavior. You’ll receive regular reports to track performance and identify any issues promptly. Yes, a redesign is a perfect opportunity to improve your SEO. We can implement new strategies, optimize existing content, and enhance your site’s overall SEO performance. We conduct a thorough technical SEO audit, addressing site speed, mobile optimization, and crawlability to ensure the new site meets all technical SEO standards. We carefully review and maintain your site’s internal linking structure to preserve link equity and ensure seamless navigation for users and search engines. We have numerous case studies showcasing successful redesigns where we retained or improved SEO traffic and rankings. You can view a few of them here. At Emulent, our expertise in SEO and web design, with our meticulous planning and personalized approach, ensures that your SEO traffic and rankings are retained and enhanced during the redesign process.Website Redesign SEO
After 20 years doing SEO for website redesigns, we’ve seen just about everything and built strategies to overcome the redesign SEO risks.
Our SEO redesign team is here to provide an additional data layer from Google’s point of view.
Integration Points
Our team understands the value of Google SEO traffic and rankings retention, and its impact on business growth.
1. Planning
2. Content and Design
3. Development
4. Testing
FAQs About Our Website Redesign SEO Services
How do you ensure my SEO rankings are maintained during a website redesign?
What steps do you take to prevent traffic loss during the redesign?
How do you handle 301 redirects during the redesign?
What is your process for maintaining on-page SEO elements?
How do you ensure the new site is SEO-optimized?
What role does content play in retaining SEO traffic during a redesign?
How do you monitor SEO performance during and after the redesign?
Can you help improve my SEO during the redesign process?
How do you handle technical SEO during the redesign?
How do you handle internal linking during the redesign?
Can you provide case studies or examples of successful redesigns?
What sets Emulent apart in handling SEO during a website redesign?