Our objective for your content campaign is to create a holistic content strategy to build your brand and target user intent and keyword value to increase web traffic, leads, and sales. Utilizing our persona worksheets, we will work with your team to define your primary personas, so you create content and messaging that speaks directly to them. We pull a crawlable inventory to help us better understand the depth of content on your website and any information architecture problems causing Google crawling issues. Keyword mapping helps identify current content keyword value and gaps and guides minimizing keyword cannibalization. There are multiple keyword intent categories, so ensuring pages not only target the keywords users are searching for but also the correct intent is key to ranking well. We will then dive into your content sets to better understand where there are communication gaps and what content needs to be created to fill keyword and messaging gaps. In this phase, we will provide an optimized information architecture for your website, page content hierarchy, and SEO keyword targets for each page within the IA. We will work closely with your teams to define processes, tools, and resources required for content initiatives to launch successfully and maintain constant value to users. We will work with your team to find the most efficient path for execution, and plan for communicating your content strategy to key team members. We will work with your teams to define the channels used to amplify your content sets to primary users to drive traffic and build brand value signals. We will work with your analytics team to determine how best to measure the impact of content changes and optimizations. The deliverable includes a content strategy plan that outlines a prioritized list of recommendations to optimize your website content for users and search engines.Content Strategy Services
Our team has over a decade of crafting powerful, engaging, targeted content strategies.
Helping businesses adopt a brand-as-publisher approach to build their content engine to compete within Google.
Our team of content strategy consultants believes the right content ignites conversations, inspires action, and drives business success. Our data-based web content strategy (read our content strategy process here) includes content planning, organization, content creation, publication, measurement, and governance to help position a brand effectively across multiple channels.
Content Strategy Services
Blending creativity, insights, and years of industry experience, we empower businesses to connect with audiences.
Our Content Strategy Process
Persona Definition
Content Inventory & Audit
Content Mapping
Intent Mapping
Content Identification
Content Optimization
Content Workflow
Governance Policies
Content Distribution
Measurement Strategy
Deliverable
