Search Everywhere Optimization: Google Is Only One Piece of the Puzzle
Your customers search on more than Google. They use 20+ platforms, and the brands that show up on the most of them tend to win.
Google-Only SEO Leaves 80% of Your Customers in the Dark
Search now happens across AI assistants, social platforms, marketplaces and app stores. Brands that still treat SEO as a Google-only job are invisible in 80% of the places their customers search.
Problems Our Search Strategists Solve
Modern search goes well past Google rankings. We use search on every platform your buyers use to fix the growth problems your business has.
Our Tactical Search Everywhere Services
Some organizations want a full-service engagement. Others need one platform or channel fixed fast. We’re glad to do either.
Cross-Platform Visibility Audit
A full review of your brand’s presence on all 20+ search platforms, with recommendations ranked by impact.
02AI Search Optimization
Optimize your content to be cited in ChatGPT, Claude, Perplexity, Grok and Google AI Overviews.
03Traditional SEO
Technical, on-page and off-page optimization for Google and Bing.
04YouTube & TikTok SEO
Native video search optimization, including titles, descriptions, hashtags and content strategy.
05Pinterest & Instagram Search
Visual discovery optimization for lifestyle, home, fashion and other B2C categories.
06Reddit & Community Strategy
A real brand presence in the forums where buyers vet products before they buy.
07Ecommerce Marketplace SEO
Amazon, eBay and Etsy listing optimization, review strategy and advertising.
08App Store Optimization (ASO)
Keyword, listing and conversion optimization for the Apple App Store and Google Play.
09Digital PR & Brand Mentions
Earned media coverage that feeds AI models, search algorithms and social discovery at the same time.
Migrating a Complex Automotive Ecommerce Store to Shopify Without Losing Sales
IND Distribution is an online retailer of aftermarket automotive parts and accessories, with thousands of performance parts, replacement components and car accessories in its catalog. IND Distribution needed to move the store to Shopify while keeping its traffic and sales through the transition, plus ongoing support to get the most from the new platform.
Outstanding experience with the Shopify website migration and long-term support.
Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search rankings increase significantly and maintain a very high level.
GM, IND Distribution
Our Search Everywhere Optimization Process
Every Search Everywhere engagement starts with research. We map your brand’s current visibility on every relevant platform, study how your customers search and discover, and review the platforms where competitors are winning your buyers’ attention. Then we combine your growth and marketing goals with that audit data to build a custom plan for visibility, citations and revenue in every place people search.
Foundational Search Everywhere
Search maturity assessment
Multi-platform search works when teams are on the same page. We assess how ready your organization is so we can plan the right level of integration.
Measurement strategy
We set up your analytics to track results across Google, AI citations, social search impressions, marketplace rankings and app store visibility.
Cross-platform visibility audit
We map your brand’s current presence on 20+ search platforms, including AI assistants, social search, ecommerce marketplaces and app stores.
AI citation audit
We test how often your brand appears in ChatGPT, Claude, Perplexity, Grok and Google AI Overviews for the queries that define your category.
Competitive audit
We study your top competitors’ visibility on every platform, including AI mentions, social presence and marketplace share, along with their Google rankings.
Customer journey mapping
We find where your customers search at each stage of the buying process, so we invest in the right platforms.
Audit deliverable
A detailed report of our audit findings, sorted by impact, with an implementation plan.
Search Everywhere Growth
Choosing your channels
We pick three or four platforms to go deep on instead of spreading thin across twenty. For most businesses that means Google, AI search and the platforms most relevant to their category.
Native content creation
We create content in each platform’s native format, since recycled content tends to perform poorly on every algorithm.
Brand authority building
PR, partnerships, podcast appearances and community work that earn mentions, which feed AI models, social algorithms and traditional search at once.
Monthly Search Everywhere consulting
We track algorithm changes, AI model updates and new platform features so your strategy adapts early, instead of six months after the fact.
Search Everywhere FAQs
How Much Does Search Everywhere Optimization Cost?
Cost depends on how many platforms are in scope, how competitive your industry is and how much content production you need. A focused engagement covering Google, AI search and one or two priority social or ecommerce platforms usually costs less than a full enterprise rollout across 8+ platforms with native content made for each.
Can Search Everywhere Optimization Improve Our Google Rankings, Too?
Yes. Brand mentions, video content, social signals and authoritative citations around the web all feed back into Google rankings. Brands with strong visibility on YouTube, Reddit and industry publications often see better Google performance too, and AI search optimization supports traditional SEO because the same authority signals drive both.
Does Search Everywhere Optimization Work for Small Businesses or Only Enterprises?
It works for both, with a different platform mix. Small businesses usually get the most from Google, one or two AI search engines, local search and the one social platform where their customers are most active. Enterprises often need a broader rollout because their audience is spread across more platforms. We scope every engagement to how your customers behave. We don’t sell marketing packages.
Ready to Be Found Everywhere Your Customers Search?
AI, social, eCommerce and traditional search in one unified strategy.
Let’s Talk