Your customers aren’t just searching on Google. They’re searching across 20+ platforms – and the brands that show up consistently across the most platforms win. We recognize that modern search involves much more than Google rankings. We use search across every relevant platform to address business growth challenges. Common challenges we solve: Not every organization requires a holistic or full-service engagement. Some need one specific platform or channel fixed fast. We’re glad to do either. IND Distribution is an online retailer offering a wide range of aftermarket automotive parts and accessories. Their catalog features thousands of performance parts, replacement components, and other car accessories. Industry: eCommerce and automotive aftermarket parts Type: eCommerce business Challenge: IND Distribution needed to move their aftermarket product store to Shopify. They wanted to maintain their current traffic and sales during the transition and required ongoing support to make the most of the new platform. Approach: Emulent managed the eCommerce migration and provided SEO services, which included: Bill was invaluable when it came time to migrate a diverse aftermarket product store to a new platform; we couldn’t have asked for better planning through execution. Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search result rankings increase significantly and maintain a very high level. As we worked through new content, the long-term support ensured that none of our efforts were wasted, a huge benefit to our efficiency as a company. GM, IND Distribution All of our Search Everywhere engagements start with mapping your brand’s current visibility across every relevant platform, analyzing how your customers actually search and discover, and reviewing the platforms where competitors are winning your users’ attention. Then our team combines your business’s growth and marketing goals and the audit data we gather to build a custom plan to drive visibility, citations, and revenue across the full search landscape. Engagement size depends on the number of platforms in scope, your industry’s competitiveness, and the depth of content production required. A focused engagement covering Google, AI search, and one or two priority social or ecommerce platforms typically starts at a different investment level than a full enterprise rollout across 8+ platforms with native content production for each. Yes. Brand mentions, video content, social signals, and authoritative citations across the web all feed back into traditional Google rankings. Strong visibility on YouTube, Reddit, and industry publications typically correlates with improved Google performance, especially for branded and category-defining queries. AI search optimization also reinforces traditional SEO because the same authority signals – clear content, structured data, and credible brand mentions – drive both. It works for both, but the platform mix is different. Small businesses typically benefit most from focusing on Google, one or two AI search engines, local search, and the single social platform where their customers are most active. Enterprises often need a broader rollout because their audience is fragmented across more platforms. We scope every engagement to your actual customer behavior – we don’t do marketing packages.
Search Everywhere Optimization – Because Google Is Only One Piece Of The Puzzle
Google-only SEO is leaving 80% of your customers in the dark.
Modern search is fragmented across AI assistants, social platforms, marketplaces, and app stores. Brands that still treat SEO as a Google-only discipline are invisible in 80% of the places their customers are actually searching.
Challenges Our Search Strategists Solve
Tactical Search Everywhere Services
Migrating a Complex Automotive eCommerce Store to Shopify Without Losing Sales
Outstanding experience with the Shopify website migration and long-term support.
Chris
153%+
Organic Traffic
673%+
eCommerce Sales
Our Search Everywhere Optimization Process
Phase 1: Our Foundational Search Everywhere Process
Phase 2: Our Search Everywhere Growth Process
Everything you need to be found everywhere.
Search Everywhere FAQs
How much does Search Everywhere Optimization cost?
Can Search Everywhere Optimization improve our Google rankings, too?
Does Search Everywhere Optimization work for small businesses or only enterprises?
