Client Story
Migrating a Complex Automotive eCommerce Store to Shopify Without Losing Sales
IND Distribution is an online retailer offering a wide range of aftermarket automotive parts and accessories, with thousands of performance parts, replacement components, and car accessories.
Industry: eCommerce / Automotive Aftermarket
Type: eCommerce Business
The Results
What the Work Produced
153%+
Organic Traffic
673%+
eCommerce Sales
The Challenge
Where Things Stood
IND Distribution needed to move their aftermarket product store to Shopify while maintaining their current traffic and sales during the transition, with ongoing support to make the most of the new platform.
Client
IND Distribution
eCommerce / Automotive Aftermarket
The Approach
What We Did
01
Carefully planning the Shopify migration — URL structure, redirects, and accurate product data
02
Optimizing the new store so product and category pages kept search visibility after launch
03
Long-term support and maintenance to solve issues and capture new opportunities
04
Strategic content optimization focusing on high-value pages
Outstanding experience with the Shopify website migration and long-term support.
Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search rankings increase significantly and maintain a very high level.
Chris
GM, IND Distribution
GM, IND Distribution
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