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Google Analytics 4 (GA4) Certification Practice Test

Author: Bill Ross | Reading Time: 14 minutes | Published: March 25, 2026 | Updated: March 25, 2026

Emulent

This comprehensive practice test includes 76 questions across multiple formats to help you prepare for the official Google Analytics Certification exam on Google Skillshop. Questions are grouped by category and organized by format within each section. A complete answer key with detailed explanations follows after the final question.

Exam Overview
Total Questions 50 on the official exam (76 in this practice test)
Time Limit 75 minutes (approximately 1.5 minutes per question)
Passing Score 80 percent (minimum 40 correct on the official exam)
Certification Valid 12 months from passing date
Cost Free through Google Skillshop
Retake Policy Wait 24 hours before retaking

Some questions ask you to select all answers that apply. For those questions, more than one answer is correct. Read each question carefully before answering.

GA4 Fundamentals and Account Structure

Multiple Choice

Q1. What is the foundation of data collection and reporting in Google Analytics 4?

  1. Sessions
  2. Pageviews
  3. Events
  4. Dimensions

Q2. Which of the following correctly represents a Google Analytics account hierarchy?

  1. Property > Account > Data Stream
  2. Account > Property > Data Stream
  3. Data Stream > Property > Account
  4. Account > Data Stream > Property

Q3. What is a data stream in Google Analytics 4?

  1. A visualization tool for creating custom reports
  2. A flow of data from your website or app into your GA4 property
  3. A data export pipeline to BigQuery
  4. A segment of users based on behavior

Q4. After deleting a GA4 property, how many days do administrators have to recover it before it is permanently removed?

  1. 7 days
  2. 30 days
  3. 35 days
  4. 60 days

Q5. Which feature controls how long user-level and event-level data is stored by Google Analytics?

  1. Data retention period
  2. Disable data collection
  3. Consent Mode
  4. IP address settings

Q6. What distinguishes Google Analytics 4 properties from Universal Analytics properties?

  1. GA4 uses sessions as the foundation for data collection, while Universal Analytics uses events
  2. GA4 uses events as the foundation for data collection, while Universal Analytics uses sessions
  3. GA4 uses pageviews as the foundation for data collection, while Universal Analytics uses dimensions
  4. GA4 uses dimensions as the foundation for data collection, while Universal Analytics uses events

Q7. When enabled, which feature associates event data collected from users on your app or website with the Google accounts of signed-in users who have consented to sharing this information?

  1. Google Ads
  2. Google Signals
  3. User-ID
  4. Google Search Console

True or False

Q8. True or False: A single GA4 property can contain both web data streams and app data streams, enabling cross-platform user journey analysis.

  1. True
  2. False

Scenario-Based

Q9. Your business runs a website and separate iOS and Android apps. You want to analyze user journeys across all three platforms. How should you configure your GA4 account?

  1. Three separate properties, one per platform
  2. One property with one web data stream and two app data streams
  3. One property with three web data streams
  4. Three accounts with one property each

Q10. You run a small company with a website, an iOS app, and an Android app. Your objective is to analyze events and users across all three. How should you set up your account?

  1. One property with a web data stream for your website and one property with an app data stream for your app
  2. One property with a web data stream for your website and one property with two app data streams
  3. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
  4. One property with one web data stream and one app data stream for both apps combined

Data Collection and Event Tracking

Multiple Choice

Q11. What must be implemented on your website to begin collecting data and sending it to your GA4 property?

  1. Firebase SDK
  2. A Google tag (gtag.js) or Google Tag Manager
  3. A Google Search Console link
  4. A Google Ads conversion tag

Q12. What should you use to collect and send data from a mobile app to your GA4 property?

  1. Google Ads
  2. Website tag
  3. Google Marketing Platform
  4. Firebase SDK

Q13. Your website triggers an event when users watch a video. Which of these is an example of an event parameter?

  1. How many users viewed a video on your site
  2. The devices users are on when watching a video
  3. The name of the video watched on your site
  4. How many users opened the page containing the video

Q14. You want to create a new event that fires only when visitors land on a specific page such as the homepage. After navigating to Events in the GA4 interface, which option should you choose?

  1. Modify event
  2. Create event
  3. Import event
  4. Mark as conversion

Q15. Which feature allows you to collect and send events directly to Google Analytics servers from a server-side source such as a point-of-sale system?

  1. Data Import
  2. Measurement Protocol
  3. Modify Event
  4. HTTP Request

Q16. You work for an online vintage clothing retailer and store sales item data offline. Which feature lets you upload a CSV file of item data to join with your Analytics data?

  1. HTTP request
  2. Data Import
  3. Modify event
  4. Measurement Protocol

Q17. You are the managing editor of a blog with several contributing writers. What could you use to report the relevant writer’s name on each article page?

  1. Custom metric
  2. Custom dimension
  3. Calculated metric
  4. Default channel group

Q18. You have many events on your website that are especially valuable, such as purchases and newsletter sign-ups. You want to mark these events as important and assign a value to them. What should you designate these events as in your GA4 property?

  1. Recommended events
  2. Custom events
  3. Conversion events (key events)
  4. Enhanced measurement events

Q19. Which of the following are automatically collected events in GA4 for web data streams? Select all that apply.

  1. page_view
  2. first_visit
  3. purchase
  4. session_start
  5. generate_lead

True or False

Q20. True or False: Enhanced measurement in GA4 automatically tracks interactions like scrolls, outbound clicks, site search, video engagement, and file downloads without additional code.

  1. True
  2. False

Scenario-Based

Q21. You manage a gardening company and post a new how-to video on your website. GA4 collects extensive data about user interactions with this video. Which of these is a “user property” collected by Google Analytics?

  1. The name of the video
  2. The language preference of the user’s browser
  3. The number of times the video was played
  4. How long the user watched the video

Q22. You manage a company that installs swimming pools. You post a new how-to video on your website about pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these is a “user property” collected by Google Analytics?

  1. The video title
  2. The user’s device type
  3. The number of video completions
  4. The percentage of the video watched

Dimensions, Metrics, and Scopes

Multiple Choice

Q23. You want a custom dimension to report membership status for a customer rewards program. Which scope should you set?

  1. User
  2. Session
  3. Event
  4. Product

Q24. Which Analytics feature allows you to connect individual customers’ behavior across different platforms and devices by associating your own identifiers with individual users?

  1. Google Signals
  2. User-ID
  3. Data Import
  4. Measurement Protocol

Q25. Which of the following are considered “dimensions” in GA4? Select all that apply.

  1. Source / medium
  2. Total revenue
  3. Country
  4. Sessions
  5. Page title

True or False

Q26. True or False: GA4 supports user-scoped and event-scoped custom dimensions but does not offer session-scoped custom dimensions.

  1. True
  2. False

Scenario-Based

Q27. You create a report showing device types (desktop, mobile, tablet) users have used over the past 30 days. In this report, what is “device type”?

  1. A metric
  2. A dimension
  3. An event
  4. A user property

Q28. In the same device report from Question 27, you also see the total number of users per device category. Which of these is a “metric” in Google Analytics?

  1. Device category
  2. Operating system
  3. Number of users
  4. Browser type

Q29. You run a report that shows device data over the past 30 days, including how many users visited from computers versus mobile phones. In this report, what is “device type” classified as?

  1. A metric
  2. A dimension
  3. An event
  4. A conversion

Reports and Explorations

Multiple Choice

Q30. Which section of GA4 Reports provides insights into where users are coming from (such as search engines or social media) before visiting your website?

  1. Engagement
  2. Monetization
  3. Acquisition
  4. Demographics

Q31. In which situation would you use the Engagement overview report?

  1. To analyze user demographics like age and gender
  2. To see which pages on your site are getting the most traffic
  3. To see where users come from before landing on your site
  4. To review revenue and transaction data

Q32. Which section of GA4 contains ready-made insight cards answering common questions about how users interact with your app or website?

  1. Explore
  2. Advertising
  3. Admin
  4. Reports (Home / Reports Snapshot)

Q33. You want advanced analysis techniques that go beyond standard reports. Which section of GA4 provides funnel, path, and free-form explorations?

  1. Reports
  2. Explore
  3. Admin
  4. Advertising

Q34. Which exploration technique visualizes the sequential steps users take toward a conversion, showing drop-off at each step?

  1. Free-form exploration
  2. Cohort exploration
  3. Funnel exploration
  4. Segment overlap

Q35. You want to see what pages users visit most often after your home page. Which exploration technique should you use?

  1. Funnel exploration
  2. Path exploration
  3. Cohort exploration
  4. Free-form exploration

Q36. You are in Explore and want to build a custom table with drag-and-drop dimensions and metrics. Which technique should you use?

  1. Funnel exploration
  2. Path exploration
  3. Segment overlap
  4. Free-form exploration

Q37. Which events are included in the GA4 Realtime report?

  1. Events from the last 24 hours
  2. Events from the last 30 minutes
  3. Events from the last 7 days
  4. Only conversion events from the last hour

Q38. Your team wants to be alerted automatically about unexpected traffic spikes or drops. Which built-in GA4 feature does this?

  1. Custom alerts
  2. Automated insights (anomaly detection)
  3. Scheduled email reports
  4. Funnel analysis

Q39. Your colleague customized a report and wants it accessible from the left-hand navigation for the whole team. Where should they add it?

  1. Explore section
  2. Reports Library
  3. Admin section
  4. Advertising section

Q40. When you view a User Acquisition Report and a Traffic Acquisition Report, what is the key difference between them?

  1. User Acquisition focuses on how new users first found your site, while Traffic Acquisition focuses on how all sessions arrived
  2. User Acquisition shows revenue data, while Traffic Acquisition shows engagement data
  3. User Acquisition only includes paid channels, while Traffic Acquisition includes all channels
  4. There is no difference between the two reports

Q41. You want to permanently change the default primary dimension for the User Acquisition Report in your property. What should you do?

  1. Create a new exploration
  2. Edit the built-in report using the customization feature
  3. Add a filter in Admin
  4. Create a new data stream

Q42. You are interested in monitoring user activity as it is happening on your site. Which GA4 feature should you use?

  1. Engagement overview report
  2. Acquisition overview report
  3. Realtime report
  4. Explore

Scenario-Based

Q43. You have created a new path exploration in Explore showing what pages new users open after your homepage. You want to share it with a colleague. By default, who can see the exploration you created?

  1. All users with property access
  2. Only you, but you can share it with other property users
  3. Only users with Admin access
  4. It is automatically shared with all team members

Q44. You manage a retail website and customers arrive from many different sources, including search engines, ads, and social media. You want insight into which source drives the most new customers and conversions. Which report dimension shows where your website users arrived from?

  1. Event name
  2. Default channel group
  3. Page title
  4. User property

Q45. When creating a Free-Form exploration report, which types of visualizations are available for you to include?

  1. Only bar charts
  2. Tables, donut charts, line charts, scatter plots, bar charts, and geo maps
  3. Only tables and line charts
  4. Only pivot tables

Conversions, Attribution, and Key Events

Multiple Choice

Q46. You added a newsletter sign-up feature to your website and want to mark sign-up events as conversions. Where in GA4 would you manage events, conversions, and audiences?

  1. Explore
  2. Advertising
  3. Admin (Events / Key Events)
  4. Reports

Q47. Which GA4 feature uses machine learning to measure conversions that cannot be directly observed?

  1. Conversion paths
  2. Conversion events
  3. Conversion modeling
  4. Conversion window

Q48. Which attribution model uses machine learning algorithms to distribute credit for a conversion across various touchpoints?

  1. First click
  2. Time decay
  3. Data-driven
  4. Last click

Q49. Where in your GA4 property can you find the “Conversion paths” report?

  1. Reports
  2. Advertising
  3. Configure
  4. Explore

Q50. You are currently using last-click attribution. Which report would let you compare how first-click attribution would value channels and campaigns?

  1. Acquisition overview
  2. Model comparison
  3. Engagement overview
  4. Realtime report

True or False

Q51. True or False: In GA4, you can assign a monetary value to conversion events even if no actual financial transaction takes place.

  1. True
  2. False

Scenario-Based

Q52. You want to create new audiences for your eCommerce site by segmenting users who have made a purchase. You want to build a predictive audience. Which approach gives you a predictive audience?

  1. An audience of users who made a purchase in the last 30 days
  2. An audience of users who started checkout but did not complete it
  3. An audience of users who added items to their wishlist
  4. An audience of users who are likely to purchase in the next 7 days

Q53. You advertise online across several platforms to drive traffic to your website. You want to see how your various ads work together on the path to conversions. Where in your GA4 property can you find the Attribution Paths report?

  1. Reports
  2. Advertising
  3. Admin
  4. Explore

Integrations and Data Export

Multiple Choice

Q54. When Google Ads is linked to GA4, how can Google Ads use audiences from Google Analytics?

  1. To create new search campaigns automatically
  2. To use Analytics audiences for ad targeting and bidding
  3. To replace Google Ads conversion tracking entirely
  4. To generate Google Ads keywords

Q55. Where in your GA4 property can you manage product links such as a Google Ads integration?

  1. Explore
  2. Advertising
  3. Admin
  4. Configure

Q56. To gain insights into organic search queries directing users to your website, which platform should you connect to GA4?

  1. Google Ads
  2. Google Search Console
  3. Google Optimize
  4. Firebase

Q57. After exporting GA4 data to BigQuery, what new capability do you gain?

  1. Use conversions for ad bidding and audiences for ad targeting
  2. Access app-specific reports like crash data
  3. Use SQL to query data and gain insights into products, users, and channels
  4. Target website experiments with audiences

Q58. Which types of GA4 properties can export data to BigQuery?

  1. Only Analytics 360 properties
  2. Only standard properties
  3. Both standard and Analytics 360 properties
  4. Only properties linked to Google Ads

Q59. Which platform can you connect with GA4 to test different versions of web pages with specific audiences?

  1. Google Tag Manager
  2. Google Optimize
  3. Firebase A/B Testing
  4. Looker Studio

Q60. When Google Analytics and Google Ads are linked, how can Google Ads utilize conversion events from Google Analytics?

  1. Google Ads can use them for ad campaign bidding and audience targeting
  2. Google Ads replaces its own conversion tracking with Analytics data
  3. Google Ads uses them to automatically pause underperforming campaigns
  4. Google Ads cannot use GA4 conversion events

Q61. You want to see detailed marketing campaign data by linking a new Google Ads account to your GA4 property. Where can you manage this product link?

  1. Explore
  2. Advertising
  3. Admin
  4. Reports

Audiences and Segmentation

Multiple Choice

Q62. When you have Ads Personalization enabled for your property but want to exclude specific events, what happens to the data for those excluded events?

  1. The data is completely deleted from your property
  2. The data will only be available in the Reports and Explore sections
  3. The data is sent to BigQuery instead
  4. The data is hidden from all reports

Q63. Which of these describes how an audience trigger works in GA4?

  1. It creates a new event when a user is added to an audience
  2. It removes users from an audience after a set time
  3. It automatically creates Google Ads campaigns
  4. It sends an email notification when the audience reaches a threshold

Scenario-Based

Q64. You manage an eCommerce website and want to segment users in ways that are important to your business, such as users who have made a purchase. Which of these is an example of a predictive audience?

  1. Users who made a purchase in the last 30 days
  2. Users who started checkout but did not complete it
  3. Users who added items to their purchase wishlist
  4. Users who are likely to purchase in the next 7 days

Q65. You want to build an audience of users ages 25 to 34 who have their browser set to Spanish and who viewed a specific page then watched a video. Which of these audiences could you build in GA4?

  1. Users 25 to 34 with browser language set to Spanish
  2. Users who viewed a webpage then watched a video
  3. Both of the above
  4. Neither of the above

Admin, Privacy, and Advanced Features

Multiple Choice

Q66. Which Analytics 360 feature allows you to filter data and create a new, narrower data set for a specific use case or audience?

  1. Subproperties
  2. Roll-up properties
  3. Data streams
  4. Organizations

Q67. Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

  1. Subproperties
  2. Roll-up properties
  3. Data streams
  4. Organizations

Q68. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

  1. Property only
  2. Property and View
  3. View only
  4. No other levels

Q69. Which of the following can the Analytics tracking code collect? Select all that apply.

  1. Type of web browser
  2. Device and operating system
  3. Flash and Java support
  4. Language preference
  5. Referring website URL

True or False

Q70. True or False: Filters in Google Analytics can be applied retroactively to data that has already been processed.

  1. True
  2. False

Q71. True or False: The order in which filters appear in your settings matters because filters are executed in the order they are listed.

  1. True
  2. False

Q72. True or False: Google Analytics Terms of Service permit sending personally identifiable information (PII) to Google when the data is encrypted.

  1. True
  2. False

Campaign Tracking and URL Parameters

Multiple Choice

Q73. Which of the following is not a required parameter in the Google Analytics URL builder?

  1. Campaign Name
  2. Campaign Medium
  3. Campaign Content
  4. Campaign Source

Q74. What does enabling auto-tagging in Google Ads do?

  1. Adds Analytics tags to campaign URLs
  2. Adds Google Ads tags to campaign URLs
  3. Adds campaign hyperlinks to website pages
  4. Adds Analytics tracking code to website pages

Q75. Which of the following metrics would most strongly suggest a poorly performing landing page?

  1. Bounce rate greater than 90 percent
  2. Percentage of new visits greater than 90 percent
  3. Session duration greater than 5 minutes
  4. Bounce rate less than 90 percent

Q76. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

  1. Advanced filters
  2. Cross-domain tracking
  3. Event tracking
  4. Custom dimensions

Answer Key and Explanations

GA4 Fundamentals and Account Structure

Q1. Answer: c) Events
GA4 uses an event-based data model. Every user interaction is tracked as an event, replacing the session-based and hit-based model used in Universal Analytics.

Q2. Answer: b) Account > Property > Data Stream
The GA4 hierarchy flows from Account at the top level to Property, which contains your data, down to Data Stream, which is the web or app source feeding data into the property.

Q3. Answer: b) A flow of data from your website or app into your GA4 property
A data stream is the source of data flowing into a GA4 property. Each data stream has its own configuration and measurement ID.

Q4. Answer: c) 35 days
Google provides a 35-day recovery window after a GA4 property is deleted.

Q5. Answer: a) Data retention period
The Data Retention setting in Admin lets you choose how long user-level and event-level data is kept before automatic deletion.

Q6. Answer: b) GA4 uses events as the foundation for data collection, while Universal Analytics uses sessions
GA4 is built on an event-based model where every interaction is an event. Universal Analytics was built around sessions and hits.

Q7. Answer: b) Google Signals
Google Signals enables cross-device reporting and remarketing by linking event data to signed-in Google users who have enabled Ads Personalization.

Q8. Answer: a) True
A GA4 property can hold one web data stream and multiple app data streams for iOS and Android, enabling unified cross-platform analysis.

Q9. Answer: b) One property with one web data stream and two app data streams
A single property with platform-specific data streams lets you analyze cross-platform user journeys in one place.

Q10. Answer: c) One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
This configuration allows you to analyze events and users across all three platforms within a single property.

Data Collection and Event Tracking

Q11. Answer: b) A Google tag (gtag.js) or Google Tag Manager
Websites require a Google tag or GTM deployment. Firebase SDK is used for mobile apps.

Q12. Answer: d) Firebase SDK
Firebase SDK is the required tool for collecting app data in GA4 for both iOS and Android.

Q13. Answer: c) The name of the video watched on your site
Event parameters provide additional detail about a specific event instance. The video name is a parameter of the video play event. User counts and device info are metrics and dimensions.

Q14. Answer: b) Create event
The Create event option lets you define new events using conditions such as a specific page_location value. Modify event changes existing event parameters but does not create new ones.

Q15. Answer: b) Measurement Protocol
The Measurement Protocol sends events to GA4 via HTTP requests from any internet-connected server or device.

Q16. Answer: b) Data Import
Data Import lets you upload CSV files containing offline or supplementary data to merge with your GA4 data.

Q17. Answer: b) Custom dimension
A custom dimension, typically event-scoped, lets you pass extra descriptive attributes like author name alongside events such as page_view.

Q18. Answer: c) Conversion events (key events)
Valuable events like purchases and sign-ups should be marked as conversion events, also called key events, so they are tracked as important business outcomes.

Q19. Answer: a) page_view, b) first_visit, d) session_start
These three are automatically collected. The purchase and generate_lead events are recommended events that require manual implementation.

Q20. Answer: a) True
Enhanced measurement is a GA4 web stream feature that automatically tracks scrolls, outbound clicks, site search, video engagement, and file downloads without extra code.

Q21. Answer: b) The language preference of the user’s browser
User properties describe attributes of the user such as language, location, and device. Video name, play count, and watch time are event-level data.

Q22. Answer: b) The user’s device type
Device type is a user-level attribute. Video title, completion count, and watch percentage are event-level data points, not user properties.

Dimensions, Metrics, and Scopes

Q23. Answer: a) User
Membership status persists across sessions and events as a characteristic of the person. User scope is the correct choice.

Q24. Answer: b) User-ID
User-ID lets you assign your own unique identifiers to users, enabling cross-device and cross-platform identity stitching when users are logged in.

Q25. Answer: a) Source / medium, c) Country, e) Page title
Dimensions describe data qualitatively. Total revenue and sessions are quantitative metrics.

Q26. Answer: a) True
GA4 provides user-scoped and event-scoped custom dimensions. Unlike Universal Analytics, it does not have session-scoped custom dimensions.

Q27. Answer: b) A dimension
Dimensions are descriptive attributes like device type, city, and page title. Metrics are quantitative measurements like users, sessions, and conversions.

Q28. Answer: c) Number of users
Number of users is a quantitative count and therefore a metric. Device category, operating system, and browser type are all dimensions.

Q29. Answer: b) A dimension
Device type is a descriptive attribute that categorizes data, making it a dimension.

Reports and Explorations

Q30. Answer: c) Acquisition
The Acquisition section reports on traffic sources, channels, and campaigns that bring users to your site or app.

Q31. Answer: b) To see which pages are getting the most traffic
Engagement reports show how users interact with content, including top pages, events, and user stickiness.

Q32. Answer: d) Reports (Home / Reports Snapshot)
The Reports Home and Snapshot feature pre-built insight cards that surface key trends and user behavior patterns.

Q33. Answer: b) Explore
The Explore section provides advanced analysis techniques including free-form, funnel, path, segment overlap, cohort, and user lifetime explorations.

Q34. Answer: c) Funnel exploration
Funnel exploration shows step-by-step conversion flows with drop-off rates at each stage.

Q35. Answer: b) Path exploration
Path exploration shows branching navigation sequences from a starting point, revealing which pages users visit next.

Q36. Answer: d) Free-form exploration
Free-form exploration offers a flexible canvas for custom tables, charts, scatter plots, and more using drag-and-drop.

Q37. Answer: b) Events from the last 30 minutes
The Realtime report shows a live snapshot of events and user activity from the last 30 minutes.

Q38. Answer: b) Automated insights (anomaly detection)
GA4 uses machine learning to surface automated insights that detect anomalies, trends, and opportunities in your data.

Q39. Answer: b) Reports Library
The Reports Library lets editors customize the left-hand navigation by adding, removing, or reorganizing reports and collections.

Q40. Answer: a) User Acquisition focuses on how new users first found your site, while Traffic Acquisition focuses on how all sessions arrived
The User Acquisition report attributes new users to their first traffic source. The Traffic Acquisition report shows the source of each individual session regardless of whether the user is new or returning.

Q41. Answer: b) Edit the built-in report using the customization feature
GA4 allows editors to customize built-in reports, including changing the default primary dimension, through the report customization feature.

Q42. Answer: c) Realtime report
The Realtime report displays user activity as it happens on your site or app within the last 30 minutes.

Q43. Answer: b) Only you, but you can share it with other property users
Explorations are private by default. Only the creator can see them until they explicitly share with other property users.

Q44. Answer: b) Default channel group
Default channel group is the dimension that categorizes traffic sources into groups like organic search, paid search, social, direct, and referral.

Q45. Answer: b) Tables, donut charts, line charts, scatter plots, bar charts, and geo maps
Free-form exploration supports multiple visualization types including tables, donut charts, line charts, scatter plots, bar charts, and geo maps.

Conversions, Attribution, and Key Events

Q46. Answer: c) Admin (Events / Key Events)
Events and conversions are managed in the Admin section. Toggle the Mark as key event switch to designate any event as a conversion.

Q47. Answer: c) Conversion modeling
Conversion modeling uses machine learning to estimate conversions that cannot be observed directly due to privacy restrictions or missing data.

Q48. Answer: c) Data-driven
Data-driven attribution uses machine learning to assign credit based on how each touchpoint contributes to conversions.

Q49. Answer: b) Advertising
The Conversion Paths report is located in the Advertising section.

Q50. Answer: b) Model comparison
The Model Comparison report in the Advertising section lets you compare how different attribution models value your channels and campaigns.

Q51. Answer: a) True
GA4 allows assigning default monetary values to any conversion event for ROI estimation, even without a financial transaction.

Q52. Answer: d) An audience of users who are likely to purchase in the next 7 days
Predictive audiences use GA4’s machine learning to forecast future user behavior.

Q53. Answer: b) Advertising
The Attribution Paths report is found in the Advertising section of GA4.

Integrations and Data Export

Q54. Answer: b) To use Analytics audiences for ad targeting and bidding
Linking enables GA4 audiences to be used in Google Ads for remarketing, ad targeting, and conversion-based bidding.

Q55. Answer: c) Admin
Product links such as Google Ads, Search Console, and BigQuery are set up and managed in the Admin section.

Q56. Answer: b) Google Search Console
Linking Search Console to GA4 lets you see organic search queries, impressions, click-through rates, and average position alongside Analytics data.

Q57. Answer: c) Use SQL to query data and gain insights into products, users, and channels
BigQuery export enables SQL queries on raw GA4 data, allowing custom analysis, joining with external datasets, and advanced data science.

Q58. Answer: c) Both standard and Analytics 360 properties
Unlike Universal Analytics, GA4 allows both free standard properties and paid 360 properties to export data to BigQuery.

Q59. Answer: b) Google Optimize
Google Optimize integrates with GA4 to run A/B tests and multivariate experiments using GA4 audiences.

Q60. Answer: a) Google Ads can use them for ad campaign bidding and audience targeting
Linked GA4 conversion events can be imported into Google Ads for bid optimization and audience-based campaign targeting.

Q61. Answer: c) Admin
Product links including Google Ads are managed in the Admin section of GA4.

Audiences and Segmentation

Q62. Answer: b) The data will only be available in the Reports and Explore sections
When you exclude specific events from Ads Personalization, the data remains in GA4 for reporting and exploration but is not used for ad personalization purposes.

Q63. Answer: a) It creates a new event when a user is added to an audience
Audience triggers fire a new event when a user meets the audience criteria and is added to that audience.

Q64. Answer: d) Users who are likely to purchase in the next 7 days
Predictive audiences use machine learning to identify users likely to take a future action, such as purchasing within the next 7 days.

Q65. Answer: c) Both of the above
GA4 audiences can combine demographic attributes, behavioral sequences, and device or language characteristics.

Admin, Privacy, and Advanced Features

Q66. Answer: a) Subproperties
Subproperties in Analytics 360 let you create filtered subsets of a source property’s data for specific teams, regions, or audiences.

Q67. Answer: b) Roll-up properties
Roll-up properties combine data from multiple source properties into a single, aggregated property for a broader business view.

Q68. Answer: b) Property and View
Edit permissions at the Account level cascade down to all properties and views within that account.

Q69. Answer: a) Type of web browser, b) Device and operating system, d) Language preference, e) Referring website URL
The GA4 tag automatically collects browser type, device and OS info, language preference, and referrer data. Flash and Java support is a legacy metric no longer relevant.

Q70. Answer: b) False
Filters apply only to data collected after the filter is created. They cannot modify historical data that has already been processed.

Q71. Answer: a) True
Filters are executed in the order they are listed. Reordering them can produce different results in your data.

Q72. Answer: b) False
Google Analytics Terms of Service never permit sending personally identifiable information to Google, regardless of encryption.

Campaign Tracking and URL Parameters

Q73. Answer: c) Campaign Content
Campaign Content is an optional parameter in the URL builder. Campaign Source, Campaign Medium, and Campaign Name are required.

Q74. Answer: b) Adds Google Ads tags to campaign URLs
Auto-tagging automatically appends a GCLID parameter to your Google Ads destination URLs, enabling detailed campaign tracking in Analytics.

Q75. Answer: a) Bounce rate greater than 90 percent
A bounce rate above 90 percent strongly indicates that users are leaving the landing page without any further interaction, suggesting poor page performance.

Q76. Answer: b) Cross-domain tracking
Cross-domain tracking allows a single GA4 property to track user sessions across multiple domains with different URLs.

This mock exam is for study purposes only and is not affiliated with or endorsed by Google. Prepared by Emulent, a digital marketing agency based in Wake Forest, NC.