As a leader in marketing strategy, Emulent Digital Marketing, a digital agency trusted by brands for over 20 years, has compiled 100 U.S.-focused AI and generative AI marketing statistics to help you navigate a rapidly evolving landscape. Understanding these trends – from ROI gains to shifting consumer expectations – will help you make informed, data-driven decisions and keep your marketing strategies a step ahead.
AI Adoption
- 61.4% of marketers have used AI in their marketing activities.
- 98% of marketers are using AI in some way, with 29% integrating it into daily workflows.
- 64% of marketers say AI is very or critically important to their marketing success in the next year.
- 35% of companies have implemented AI in their business, and another 42% are considering it.
- 44% of marketers have adopted AI for content production.
- 77% of marketers say reducing time spent on repetitive tasks is the top outcome they want from AI.
- 58% of marketers are still learning how AI works and exploring its applications.
- 63% of marketers use AI tools for email marketing.
- 73% of U.S. marketers used generative AI tools (like chatbots) in 2023, while only 17% have not used such tools.
- Over 30% of U.S. B2B marketers use AI for tasks like coding, chatbots, and design, and 58% are optimistic about expanding AI use in 2024.
- 67% of micro and small businesses use AI for content marketing and SEO.
- 56% of companies are actively using AI, while 44% are waiting for more established solutions.
- In early 2023, 53% of marketers worldwide had not started using AI for marketing.
- By mid-2023, 75% of marketing and advertising professionals in the Americas and Europe had used ChatGPT at work (17% had tried Bing’s AI and 17% Google’s Bard).
- 71% of marketers currently automate less than a quarter of their tasks with AI, but 78% expect to automate more than 25% of tasks within three years.
- Chatbots are the most commonly used AI tools among marketing professionals (53% use them), followed by text generation tools (44%), visual media tools (44%), and audio tools (31%).
- 95% of companies have adopted AI in some form, though 76% of those have only 1–3 AI use cases implemented so far.
- Global generative AI adoption jumped from 33% of organizations in 2023 to 71% by mid-2024.
- Enterprise AI adoption grew from 20% of organizations in 2017 to 78% in 2024.
- Nearly 90% of companies are increasing their investments in AI and data due to its strong perceived value.
The ROI of AI
- AI-powered predictive analytics can improve marketing ROI by 20–30%.
- AI-driven data analysis can reduce marketing campaign costs by about 30%.
- AI-powered customer segmentation can increase conversion rates by roughly 15%.
- AI-driven insights can improve campaign performance by around 25%.
- AI-powered analytics tools can cut data processing time by 50%.
- AI-driven insights can boost customer retention by 20%.
- AI-driven analytics can increase marketing efficiency by approximately 30%.
- AI-powered ads are roughly twice as effective as traditional ads.
- AI-driven ad targeting can reduce customer acquisition costs by up to 50%.
- AI chatbots can handle about 80% of customer inquiries without human intervention, greatly improving support efficiency.
- Businesses adopting generative AI report average cost savings of 15.7%.
- Generative AI adoption is linked to roughly a 24.7% increase in productivity for organizations.
- Organizations using AI have seen an 18% boost in customer satisfaction, productivity, and market share, along with about $3.50 in returns for every $1 invested.
- AI chatbots are projected to save companies approximately 2.5 billion hours per year in customer interactions.
- AI-driven email marketing campaigns achieve about a 13% higher click-through rate.
- 38% of marketers say improved efficiency is the primary benefit of using AI in social media marketing.
- Generative AI could boost marketing productivity by 5–15%, translating to roughly $463 billion in value per year.
AI and Content Creation
- 82% of marketers say content generated by AI or machine learning is as good as or better than human-generated content.
- 71% of marketers believe AI is useful for content creation and personalization.
- 55% of marketing firms use AI chatbots for lead generation strategies.
- 32.8% of marketers use Jasper.ai for content creation, making it the most popular AI content tool.
- 22.4% of marketers use ChatGPT for content generation.
- 49% of marketers believe AI is very successful at producing clear, easy-to-read text.
- AI-generated content is expected to account for 10% of all data created by 2025.
- As much as 90% of online content could be AI-generated by 2025.
- 63% of content in 2024 was expected to come from generative AI.
- Over half of marketers who use AI rely on it to make minor copy edits before publishing content.
- The share of marketers using AI for content production dropped to 35.1% in 2024 (from 44% in 2023).
- 77% of marketers use generative AI for creative development tasks.
- Only 5.5% of content creators say they don’t use any AI tools, while 21% use AI for editing or generating visuals.
- 19% of marketers express concerns about the trustworthiness of AI-generated content, highlighting the need for transparency.
- 25% of AI users believe AI-generated content outperforms human-written content in search rankings and engagement.
AI and Personalization Personalization
- 80% of shoppers are more likely to buy from a company that offers personalized experiences.
- 77% of consumers have chosen, recommended, or paid more for a brand because it provides personalized experiences.
- 20% of marketers see an average increase in sales when using personalized marketing.
- 48% of consumers spend more when their experience is personalized.
- 62% of marketers say AI-powered personalization is a top priority for their marketing.
- AI-driven personalization can increase customer retention by 15%.
- 97% of marketers believe AI enables mass personalization at scale.
- Over one in four (26%) marketers predict that AI-powered personalization will increase brand loyalty.
- In influencer marketing, 54.8% of marketers report that AI improved campaign efficiency and personalization, though 36.7% are concerned about authenticity.
- Websites with personalized content drive 40% more revenue from visitors.
- 71% of consumers expect personalized experiences, and 76% feel frustrated when they don’t get them.
- 72% of consumers say they only engage with marketing messages tailored to their interests.
- About half of Millennials and Gen Zers ignore communications from brands that fail to personalize, and 73% of them expect real-time engagement.
- 45% of consumers won’t spend time on branded content that isn’t relevant to their interests.
- 52% of customers are likely to switch brands if a company doesn’t personalize its communications.
- 90% of U.S. consumers find personalized marketing content appealing.
- 33% of consumers have ended a business relationship due to a lack of personalization.
AI and Strategy
- 70% of companies with high sales have a comprehensive AI strategy in place.
- 41% of smaller companies are developing AI strategies for the future.
- 79% of U.S. CMOs plan to invest in AI in 2024, and 60% are considering allocating over 10% of their marketing budget to AI.
- Almost 90% of companies are boosting their investment in AI and data because of its economic value.
- 92% of businesses intend to increase their AI investments between 2025 and 2027.
- 86% of leading companies plan to allocate at least half of their future AI budgets to generative AI projects.
- 92% of Fortune 500 firms have adopted generative AI technology.
- Roughly 50% of executives rank generative AI among their top three priorities, and another 28% rank it in their top five due to its disruptive potential.
- 53% of North American CMOs say data analysis is their top AI focus area, followed by content development (49%) and audience targeting (45%).
- 25% of companies using generative AI are expected to deploy AI-powered agents in 2025, rising to 50% by 2027.
- 32.7% of marketers believe that high-level strategy and decision-making will still require human input, despite AI advances.
- 68% of organizations have moved fewer than 30% of their AI experiments into full production (most AI projects remain at pilot stage).
- 74% of executives believe the benefits of generative AI outweigh its risks.
- 69% of executives use AI in at least half of their major business functions.
- 50% of leading companies have 10 or more AI use cases deployed in production.
- 76% of AI-leading organizations report that their AI initiatives are strongly aligned with overall business goals.
AI and Consumer Perception
- 78% of consumers believe AI will enhance the security of their personal information.
- 48% of customers prefer engaging with AI if it makes their experience more consistent and convenient.
- 73% of U.S. consumers believe AI and machine learning could improve their customer service experience.
- 45% of consumers are confident that AI is sophisticated enough to handle fraud detection and prevention.
- 62% of online shoppers would rather use a chatbot than wait for a human agent.
- 88% of online customers had at least one chatbot interaction in 2022.
- 47% of consumers are comfortable using chatbots to purchase products or services.
- 80% of U.S. online adults are comfortable sharing some personal data if it results in more personalized experiences.
- 75% of consumers say that knowing content was AI-generated either improves or does not change their engagement with it.
- Consumers expect generative AI to improve their experiences by providing faster service (65%), more personalized interactions (48%), lower costs (44%), and more exciting experiences (36%).
- 70% of consumers say tools like ChatGPT are becoming their go-to for product or service recommendations, replacing traditional search engines.
- Over 40% of customers want generative AI integrated into their interactions with companies (for support, search, content creation, etc.).
- 45% of consumers admit they do not understand AI technology.
- 52% of adults are concerned about the growing use of AI.
- Only 18% of consumers find AI-generated influencer content appealing.