SaaS Content Marketing

We help your SaaS business rank for software categories and comparison terms and turn content into customers. You work directly with a senior team and our founder, with revenue focused reporting and no long-term contracts.

The SaaS Content Marketing Challenges We Solve

These are the SaaS content marketing challenges we help you solve:

Content that does not rank or convert: Producing product content, demos, and case studies that ranks in search and moves potential customers toward customers.
Publishing consistently: Keeping up a steady schedule of quality content.
Becoming a trusted source: Earning trust against well funded competitors and review sites through content.
Keeping up with AI search: Creating content that earns visibility in AI generated results.

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How We Approach SaaS Content Marketing

We plan and produce product content, demos, and case studies around the questions potential customers actually ask and the searches that lead to customers. We build the topic plan, create the content, and optimize it to rank and convert. We measure content by the traffic and customers it produces.

What Our SaaS Content Marketing Includes

Here is what is included when we handle your SaaS content marketing:

Content strategy: We build a plan around the topics and searches that lead to customers.
Content creation: We produce the product content, demos, and case studies that earns rankings and trust.
SEO optimization: We optimize every piece to rank in search.
Distribution: We make sure your content reaches your potential customers.
Performance tracking: We track the traffic and customers your content produces.

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What Makes Emulent Different

Here is what makes us a good long-term content marketing partner for your SaaS business:

Direct founder access: You can contact our founder directly, without layers of account management.
A consistent senior team: The same experienced team handles your account from start to finish, with no outsourcing or junior handoffs.
Revenue focused reporting: We report on leads, sales, and revenue rather than impressions and reach.
No long-term contracts: We earn your business every month through results rather than contracts.
A limited client roster: We take on a limited number of clients so we can give each one full attention.
Cross-industry experience: We apply what works across many industries to your SaaS content marketing.

The Metrics We Focus On

We measure content marketing by the results that affect your business rather than vanity metrics like impressions and reach. These are the metrics we focus on:

Organic traffic: The visitors your content brings from search.
Keyword rankings: Where your content ranks for the searches that matter.
Conversions from content: The number of customers your content produces.
Engagement: How potential customers interact with and share your content.

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Who We Work With

We work with SaaS businesses that want content marketing to generate measurable customers, from newer businesses building their presence to established companies that have outgrown a generalist agency or a single freelancer. Within the SaaS sector, that includes:

B2B software
Vertical SaaS
Developer tools
Marketing and sales platforms
Fintech software
Healthcare software
HR and operations software
AI and data platforms

Frequently Asked Questions

How much content do we need?

It depends on your goals and market. We focus on a consistent, quality schedule built around the topics that lead to customers, rather than volume for its own sake.

Who creates the content?

Our team plans and produces the content, and we work with you so it reflects your expertise and voice.

How much does SaaS content marketing cost?

It depends on your goals and scope. After we review your current marketing, we put together a plan and pricing based on your priorities rather than a fixed package.

Do we need to be located near you?

No. We are based in Wake Forest and Raleigh, North Carolina, and we work with clients across the country. Most communication happens by call, email, and video.

Do we keep ownership of our accounts and work?

Yes. You own your website, content, and all advertising and analytics accounts. We set everything up in your name.