Real Estate Social Media Marketing

We help your real estate business build an engaged audience and turn it into clients. You work directly with a senior team and our founder, with revenue focused reporting and no long-term contracts.

The Real Estate Social Media Marketing Challenges We Solve

These are the real estate social media marketing challenges we help you solve:

Turning followers into clients: Building an audience that produces clients, not just likes and follows.
Producing enough content: Keeping up with the volume of listing photography, video tours, and market updates that social platforms reward.
Standing out in the feed: Getting attention against national listing portals and other local agents and everything else competing for the feed.
Measuring social return: Tying social activity back to clients and revenue.

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How We Approach Real Estate Social Media Marketing

We focus your social presence on the platforms where your potential clients actually are and on content that builds awareness and drives clients. We manage organic content and paid social together, and we report on the engagement and clients that matter.

What Our Real Estate Social Media Marketing Includes

Here is what is included when we handle your real estate social media marketing:

Social media strategy: We choose the platforms and approach that fit your potential clients and goals.
Content creation: We produce the listing photography, video tours, and market updates that earns attention and engagement.
Community management: We manage posting, responses, and engagement with your audience.
Paid social campaigns: We run paid campaigns that turn reach into clients.
Reporting and optimization: We track what works and adjust to improve results.

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What Makes Emulent Different

Here is what makes us a good long-term social media marketing partner for your real estate business:

Direct founder access: You can contact our founder directly, without layers of account management.
A consistent senior team: The same experienced team handles your account from start to finish, with no outsourcing or junior handoffs.
Revenue focused reporting: We report on leads, sales, and revenue rather than impressions and reach.
No long-term contracts: We earn your business every month through results rather than contracts.
A limited client roster: We take on a limited number of clients so we can give each one full attention.
Cross-industry experience: We apply what works across many industries to your real estate social media marketing.

The Metrics We Focus On

We measure social media marketing by the results that affect your business rather than vanity metrics like impressions and reach. These are the metrics we focus on:

Engagement and reach: How many people see and interact with your content.
Follower growth: The growth of an audience that fits your business.
Conversions from social: The number of clients social produces.
Return on ad spend: The revenue your paid social produces relative to its cost.

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Who We Work With

We work with real estate businesses that want social media marketing to generate measurable clients, from newer businesses building their presence to established companies that have outgrown a generalist agency or a single freelancer. Within the real estate sector, that includes:

Residential brokerages
Commercial real estate
Individual agents and teams
Property management companies
Real estate developers
New construction and home builders
Luxury real estate

Frequently Asked Questions

Which platforms should we focus on?

We focus on the platforms where your potential clients spend time and where the content fits, rather than trying to be everywhere at once.

Do you create the content as well?

Yes. We plan and produce the listing photography, video tours, and market updates for your channels, including the visuals and copy.

How much does real estate social media marketing cost?

It depends on your goals and scope. After we review your current marketing, we put together a plan and pricing based on your priorities rather than a fixed package.

Do we need to be located near you?

No. We are based in Wake Forest and Raleigh, North Carolina, and we work with clients across the country. Most communication happens by call, email, and video.

Do we keep ownership of our accounts and work?

Yes. You own your website, content, and all advertising and analytics accounts. We set everything up in your name.