Free Interactive Checklist
Website Design Checklist
Audit your website against 69 checks across 12 areas — mark each one To Do, Needs Work, or Done and watch your score build. Your progress saves automatically in this browser or you can download and complete the document offline.
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Documented goals for the website tied to business outcomes (leads, sales, bookings)
Defined target audiences and what each needs from the site
A content plan mapping which pages exist and why
Clear primary conversion action defined for the site
Success metrics agreed on before design started
Competitor websites reviewed for positioning and gaps
A launch and post-launch marketing plan
Site hierarchy is 3 clicks or fewer to any key page
URLs are short, readable and keyword-relevant
Service and industry pages each have a dedicated URL
Internal links guide visitors from content to conversion pages
No orphan pages — everything is reachable from navigation or links
Top navigation has 7 or fewer primary items
Labels use plain language, not internal jargon
The most important action (contact, quote, buy) is visible in the header
Mega menus group links with clear headings
Mobile navigation is thumb-friendly and mirrors desktop structure
Footer navigation covers key pages, policies and contact info
Breadcrumbs show visitors where they are on deep pages
Every page has a unique title tag and meta description
One H1 per page with a logical heading hierarchy
Schema markup for organization, services, FAQs and reviews
Images have descriptive file names and alt text
Core Web Vitals pass on mobile and desktop
XML sitemap and robots.txt are in place and submitted
Redirects preserve equity from old URLs after redesigns
Each page answers the visitor’s primary question above the fold
Copy is scannable: short paragraphs, subheads, lists
Service pages explain outcomes and process, not just features
Proof is present: testimonials, case studies, results, credentials
A resources or blog section publishes on a regular cadence
Content is written for humans first and optimized for search second
Outdated pages are pruned, updated or redirected
GA4 (or equivalent) installed and receiving data
Conversions tracked as events: forms, calls, downloads, purchases
Search Console verified and monitored
Call tracking or click-to-call measurement where phone leads matter
Dashboards report leads and revenue, not just traffic
Real photography of your team, work or products where possible
Images are compressed and served in modern formats (WebP/AVIF)
A consistent color palette applied across every page
Brand colors meet contrast standards against text
Graphics and icons share one visual style
Hero images support the message instead of decorating it
Two font families maximum, used consistently
Body text is 16px or larger on all devices
Line length stays readable (roughly 50–80 characters)
Headings follow a consistent size and weight scale
Text over images remains legible everywhere
Every key page has one primary call to action
A secondary, lower-commitment option exists (guide, calculator, newsletter)
Forms ask only for what you actually need
CTAs describe the outcome (“Get my quote”) instead of “Submit”
Thank-you pages confirm next steps and track the conversion
Top 3–5 competitors’ websites reviewed and documented
Their offers, guarantees and CTAs compared against yours
Gaps identified where your site can clearly differentiate
Color contrast meets WCAG AA at minimum
The whole site is usable by keyboard alone
All images and icons have meaningful alt text (or are marked decorative)
Form fields have visible labels and clear error messages
Videos include captions or transcripts
Focus states are visible when tabbing through the page
Every form tested end-to-end, with notifications arriving
All pages checked on mobile, tablet and desktop
Links crawled for 404s and broken redirects
Page speed tested on real mobile connections
Cross-browser check (Chrome, Safari, Firefox, Edge)
Post-launch: analytics firing, sitemap submitted, rankings monitored
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