Education PPC

We help your education business reach prospective students searching for programs, enrollment, and locations with paid ads that bring in enrollments. You work directly with a senior team and our founder, with revenue focused reporting and no long-term contracts.

The Education PPC Challenges We Solve

These are the education PPC challenges we help you solve:

Rising cost per click: Paid search and paid social keep getting more expensive, especially against other schools and online programs.
Wasted ad spend: Budget going to clicks that do not turn into enrollments.
Reaching the right audience: Targeting the prospective students most likely to act rather than a broad, unqualified audience.
Proving return on ad spend: Knowing which campaigns actually produce enrollments and revenue.

Digital Strategy 1899224973 Emulent B Emulent

Digital Strategy 977240378 Emulent A Emulent

How We Approach Education PPC

We structure your paid search and paid social around enrollments and the cost you can afford to pay for them. We test ad creative and targeting, send traffic to pages built to convert, and cut what is not working. We report on cost per enrollment and return on ad spend, not impressions.

What Our Education PPC Includes

Here is what is included when we handle your education PPC:

Paid search: We run and manage Google Ads campaigns that capture demand for programs, enrollment, and locations.
Paid social: We run campaigns on the social platforms where your prospective students spend time.
Remarketing: We bring back visitors who did not convert the first time.
Ad creative and testing: We create and test the ads that lower your cost per enrollment.
Landing pages and tracking: We make sure paid traffic lands on pages built to convert and that every result is tracked.

Digital Strategy 1875401681 Emulent A Emulent

Digital Strategy 1981811822 Emulent A Emulent

What Makes Emulent Different

Here is what makes us a good long-term PPC partner for your education business:

Direct founder access: You can contact our founder directly, without layers of account management.
A consistent senior team: The same experienced team handles your account from start to finish, with no outsourcing or junior handoffs.
Revenue focused reporting: We report on leads, sales, and revenue rather than impressions and reach.
No long-term contracts: We earn your business every month through results rather than contracts.
A limited client roster: We take on a limited number of clients so we can give each one full attention.
Cross-industry experience: We apply what works across many industries to your education PPC.

The Metrics We Focus On

We measure PPC by the results that affect your business rather than vanity metrics like impressions and reach. These are the metrics we focus on:

Cost per acquisition: What it costs to generate enrollments through paid campaigns.
Return on ad spend: The revenue your paid campaigns generate relative to their cost.
Conversion rate: The percentage of paid visitors who convert into enrollments.
Qualified conversions: The number of enrollments your campaigns produce.

Digital Strategy 1986920670 Emulent C Emulent

Digital Strategy 1628768447 Emulent C Emulent

Who We Work With

We work with education businesses that want PPC to generate measurable enrollments, from newer businesses building their presence to established companies that have outgrown a generalist agency or a single freelancer. Within the education sector, that includes:

K-12 schools
Private schools
Tutoring and test prep
Online learning platforms
Trade and vocational schools
Early childhood education
Education technology

Frequently Asked Questions

How much should we spend on ads?

It depends on your goals and your market. We recommend a budget based on what it costs to generate enrollments profitably, and we scale up only what is working.

How quickly will we see results?

Paid campaigns can produce enrollments within days of launch. We spend the first few weeks testing and then focus budget on what performs.

How much does education PPC cost?

It depends on your goals and scope. After we review your current marketing, we put together a plan and pricing based on your priorities rather than a fixed package.

Do we need to be located near you?

No. We are based in Wake Forest and Raleigh, North Carolina, and we work with clients across the country. Most communication happens by call, email, and video.

Do we keep ownership of our accounts and work?

Yes. You own your website, content, and all advertising and analytics accounts. We set everything up in your name.