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Free Interactive Checklist

The Ecommerce SEO Checklist to Audit Your Store and Capture AI Sales

A product catalog isn’t a blog — thousands of pages, stacked filters, and near-duplicate variants need their own approach. Work top to bottom through 25 checks across 6 areas: architecture decides what gets crawled, crawling decides what gets indexed, and only indexed pages earn rich results, links, and AI recommendations. Mark each one To Do, Needs Work, or Done; your progress saves automatically in this browser.

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Three-click depthEvery product sits no more than three clicks from the homepage via homepage → category → subcategory → product.
Clean, stable URLsNo dates, session IDs, or parameters in the main product path — links stay valid and consolidate authority.
Single canonical path per productOn Shopify, canonical every product to the clean /products/handle URL so collection-based duplicates don’t split signals.
Mobile-first templatesThe phone layout is the primary version — mobile drives most sales and most of Google’s crawling.
Money pages kept shallowTop sellers and core categories sit close to the homepage for the most internal links and crawl attention.
Filters mappedEvery filter type listed, with a decision on which combinations have real search demand and deserve indexing.
Thin filter views noindexedShoppers filter freely while search engines skip combinations that add no unique demand.
Crawl traps blockedRobots and parameter rules keep sort orders, cart, and account URLs out of the crawl.
Variants canonicalizedColor and size variants point to one canonical product so reviews and links consolidate.
/collections/all handled deliberatelyShopify’s catch-all collection page and filter parameters managed, not left at defaults.
Original category introsShort, unique copy that helps shoppers choose within the category and answers buying questions.
Original product copyManufacturer boilerplate replaced with specifications, use cases, and comparisons no competitor shares.
Reviews and user photosGenuine ratings that build trust, add fresh unique content, and supply rich-result data.
Out-of-stock planRanking pages stay live with related options or restock dates instead of deleting earned authority.
Product and Offer schemaName, brand, price, currency, and availability marked up on every product page.
Rating schemaAggregateRating or Review markup so star ratings appear in results.
Variant accuracyEach variant reports the correct price and stock in its structured data.
Every template validatedProduct and category templates run through Google’s Rich Results Test with errors fixed before launch.
Breadcrumbs everywhereBreadcrumb navigation reinforcing the hierarchy for crawlers and shoppers.
Relevance-based related linksProducts connected by genuine similarity — related items and “frequently bought together” modules.
Category hubs that link downBuying guides and collection intros pushing authority to specific products and subcategories.
No product more than a click or two from a category pageThe long tail of the catalog stays linked, crawled, and rankable.
Clean data for AIPricing, specifications, and availability accurate and machine-readable so AI tools can trust and recommend your products.
Products described as entitiesConsistent naming and complete structured data AI systems can understand.
Zero-click surfaces monitoredAI Overviews and assistant referrals tracked — small today, growing fast, converting well.

Want your store recommended by Google and AI?We build ecommerce SEO foundations end to end — architecture, crawl control, schema, and AI readiness on Shopify and WordPress. No long-term lock-ins.

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