Restaurant Social Media Marketing

We help your restaurant business build an engaged audience and turn it into bookings. You work directly with a senior team and our founder, with revenue focused reporting and no long-term contracts.

The Restaurant Social Media Marketing Challenges We Solve

These are the restaurant social media marketing challenges we help you solve:

Turning followers into bookings: Building an audience that produces bookings, not just likes and follows.
Producing enough content: Keeping up with the volume of menu and food photography and location content that social platforms reward.
Standing out in the feed: Getting attention against other local restaurants and delivery apps and everything else competing for the feed.
Measuring social return: Tying social activity back to bookings and revenue.

Digital Strategy 1899224973 Emulent B Emulent

Digital Strategy 977240378 Emulent A Emulent

How We Approach Restaurant Social Media Marketing

We focus your social presence on the platforms where your guests actually are and on content that builds awareness and drives bookings. We manage organic content and paid social together, and we report on the engagement and bookings that matter.

What Our Restaurant Social Media Marketing Includes

Here is what is included when we handle your restaurant social media marketing:

Social media strategy: We choose the platforms and approach that fit your guests and goals.
Content creation: We produce the menu and food photography and location content that earns attention and engagement.
Community management: We manage posting, responses, and engagement with your audience.
Paid social campaigns: We run paid campaigns that turn reach into bookings.
Reporting and optimization: We track what works and adjust to improve results.

Digital Strategy 1875401681 Emulent A Emulent

Digital Strategy 1981811822 Emulent A Emulent

What Makes Emulent Different

Here is what makes us a good long-term social media marketing partner for your restaurant business:

Direct founder access: You can contact our founder directly, without layers of account management.
A consistent senior team: The same experienced team handles your account from start to finish, with no outsourcing or junior handoffs.
Revenue focused reporting: We report on leads, sales, and revenue rather than impressions and reach.
No long-term contracts: We earn your business every month through results rather than contracts.
A limited client roster: We take on a limited number of clients so we can give each one full attention.
Cross-industry experience: We apply what works across many industries to your restaurant social media marketing.

The Metrics We Focus On

We measure social media marketing by the results that affect your business rather than vanity metrics like impressions and reach. These are the metrics we focus on:

Engagement and reach: How many people see and interact with your content.
Follower growth: The growth of an audience that fits your business.
Conversions from social: The number of bookings social produces.
Return on ad spend: The revenue your paid social produces relative to its cost.

Digital Strategy 1986920670 Emulent C Emulent

Digital Strategy 1628768447 Emulent C Emulent

Who We Work With

We work with restaurant businesses that want social media marketing to generate measurable bookings, from newer businesses building their presence to established companies that have outgrown a generalist agency or a single freelancer. Within the restaurant sector, that includes:

Full-service restaurants
Quick-service and fast casual
Fine dining
Cafes and coffee shops
Bars and breweries
Multi-location groups and franchises
Catering and food trucks

Frequently Asked Questions

Which platforms should we focus on?

We focus on the platforms where your guests spend time and where the content fits, rather than trying to be everywhere at once.

Do you create the content as well?

Yes. We plan and produce the menu and food photography and location content for your channels, including the visuals and copy.

How much does restaurant social media marketing cost?

It depends on your goals and scope. After we review your current marketing, we put together a plan and pricing based on your priorities rather than a fixed package.

Do we need to be located near you?

No. We are based in Wake Forest and Raleigh, North Carolina, and we work with clients across the country. Most communication happens by call, email, and video.

Do we keep ownership of our accounts and work?

Yes. You own your website, content, and all advertising and analytics accounts. We set everything up in your name.