Legal PPC

We help your legal business reach potential clients searching for legal services and nearby providers with paid ads that bring in clients. You work directly with a senior team and our founder, with revenue focused reporting and no long-term contracts.

The Legal PPC Challenges We Solve

These are the legal PPC challenges we help you solve:

Rising cost per click: Paid search and paid social keep getting more expensive, especially against established firms and legal directories.
Wasted ad spend: Budget going to clicks that do not turn into clients.
Reaching the right audience: Targeting the potential clients most likely to act rather than a broad, unqualified audience.
Proving return on ad spend: Knowing which campaigns actually produce clients and revenue.

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How We Approach Legal PPC

We structure your paid search and paid social around clients and the cost you can afford to pay for them. We test ad creative and targeting, send traffic to pages built to convert, and cut what is not working. We report on cost per lead and return on ad spend, not impressions.

What Our Legal PPC Includes

Here is what is included when we handle your legal PPC:

Paid search: We run and manage Google Ads campaigns that capture demand for legal services and nearby providers.
Paid social: We run campaigns on the social platforms where your potential clients spend time.
Remarketing: We bring back visitors who did not convert the first time.
Ad creative and testing: We create and test the ads that lower your cost per lead.
Landing pages and tracking: We make sure paid traffic lands on pages built to convert and that every result is tracked.

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What Makes Emulent Different

Here is what makes us a good long-term PPC partner for your legal business:

Direct founder access: You can contact our founder directly, without layers of account management.
A consistent senior team: The same experienced team handles your account from start to finish, with no outsourcing or junior handoffs.
Revenue focused reporting: We report on leads, sales, and revenue rather than impressions and reach.
No long-term contracts: We earn your business every month through results rather than contracts.
A limited client roster: We take on a limited number of clients so we can give each one full attention.
Cross-industry experience: We apply what works across many industries to your legal PPC.

The Metrics We Focus On

We measure PPC by the results that affect your business rather than vanity metrics like impressions and reach. These are the metrics we focus on:

Cost per acquisition: What it costs to generate clients through paid campaigns.
Return on ad spend: The revenue your paid campaigns generate relative to their cost.
Conversion rate: The percentage of paid visitors who convert into clients.
Qualified conversions: The number of clients your campaigns produce.

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Who We Work With

We work with legal businesses that want PPC to generate measurable clients, from newer businesses building their presence to established companies that have outgrown a generalist agency or a single freelancer. Within the legal sector, that includes:

Law firms
Solo practitioners
Legal services providers
Title and closing companies
Mediation and arbitration
Legal technology

Frequently Asked Questions

How much should we spend on ads?

It depends on your goals and your market. We recommend a budget based on what it costs to generate clients profitably, and we scale up only what is working.

How quickly will we see results?

Paid campaigns can produce clients within days of launch. We spend the first few weeks testing and then focus budget on what performs.

How much does legal PPC cost?

It depends on your goals and scope. After we review your current marketing, we put together a plan and pricing based on your priorities rather than a fixed package.

Do we need to be located near you?

No. We are based in Wake Forest and Raleigh, North Carolina, and we work with clients across the country. Most communication happens by call, email, and video.

Do we keep ownership of our accounts and work?

Yes. You own your website, content, and all advertising and analytics accounts. We set everything up in your name.