eCommerce Social Media Marketing

We help your eCommerce business build an engaged audience and turn it into paying customers. You work directly with a senior team and our founder, with revenue focused reporting and no long-term contracts.

The eCommerce Social Media Marketing Challenges We Solve

These are the eCommerce social media marketing challenges we help you solve:

Turning followers into paying customers: Building an audience that produces paying customers, not just likes and follows.
Producing enough content: Keeping up with the volume of product photography, video, and lifecycle email that social platforms reward.
Standing out in the feed: Getting attention against online marketplaces and established brands and everything else competing for the feed.
Measuring social return: Tying social activity back to paying customers and revenue.

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How We Approach eCommerce Social Media Marketing

We focus your social presence on the platforms where your customers actually are and on content that builds awareness and drives paying customers. We manage organic content and paid social together, and we report on the engagement and paying customers that matter.

What Our eCommerce Social Media Marketing Includes

Here is what is included when we handle your eCommerce social media marketing:

Social media strategy: We choose the platforms and approach that fit your customers and goals.
Content creation: We produce the product photography, video, and lifecycle email that earns attention and engagement.
Community management: We manage posting, responses, and engagement with your audience.
Paid social campaigns: We run paid campaigns that turn reach into paying customers.
Reporting and optimization: We track what works and adjust to improve results.

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What Makes Emulent Different

Here is what makes us a good long-term social media marketing partner for your eCommerce business:

Direct founder access: You can contact our founder directly, without layers of account management.
A consistent senior team: The same experienced team handles your account from start to finish, with no outsourcing or junior handoffs.
Revenue focused reporting: We report on leads, sales, and revenue rather than impressions and reach.
No long-term contracts: We earn your business every month through results rather than contracts.
A limited client roster: We take on a limited number of clients so we can give each one full attention.
Cross-industry experience: We apply what works across many industries to your eCommerce social media marketing.

The Metrics We Focus On

We measure social media marketing by the results that affect your business rather than vanity metrics like impressions and reach. These are the metrics we focus on:

Engagement and reach: How many people see and interact with your content.
Follower growth: The growth of an audience that fits your business.
Conversions from social: The number of paying customers social produces.
Return on ad spend: The revenue your paid social produces relative to its cost.

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Who We Work With

We work with eCommerce businesses that want social media marketing to generate measurable paying customers, from newer businesses building their presence to established companies that have outgrown a generalist agency or a single freelancer. Within the eCommerce sector, that includes:

Direct-to-consumer brands
Subscription and replenishment brands
Apparel and fashion stores
Beauty and cosmetics
Health and supplements
Home and furniture
Electronics and accessories
Marketplace sellers

Frequently Asked Questions

Which platforms should we focus on?

We focus on the platforms where your customers spend time and where the content fits, rather than trying to be everywhere at once.

Do you create the content as well?

Yes. We plan and produce the product photography, video, and lifecycle email for your channels, including the visuals and copy.

How much does eCommerce social media marketing cost?

It depends on your goals and scope. After we review your current marketing, we put together a plan and pricing based on your priorities rather than a fixed package.

Do we need to be located near you?

No. We are based in Wake Forest and Raleigh, North Carolina, and we work with clients across the country. Most communication happens by call, email, and video.

Do we keep ownership of our accounts and work?

Yes. You own your website, content, and all advertising and analytics accounts. We set everything up in your name.