Our medical device marketing agency helps diagnostics, surgical device, imaging, and digital health companies reach physicians, surgeons, hospital procurement teams, and health system administrators through SEO, website design, content marketing, and paid media strategies built for the regulatory and sales cycle demands of medtech. Whether you manufacture diagnostic equipment, surgical instruments, imaging systems, or digital health software, the marketing challenges in medtech are consistent across device categories. Here is how we help solve them: Physicians and surgeons do not know our product exists. We build SEO and content strategies that place your device in front of healthcare professionals when they search for solutions to clinical problems, compare device categories, or research new technologies in their specialty. Our sales cycle involves too many decision-makers. We create content and campaigns that address each audience in the buying process: clinical users who evaluate performance, administrators who assess operational fit, and procurement teams who compare pricing and contracts. Our product pages do not generate demo requests or quote inquiries. We redesign and improve medical device product pages with clinical evidence summaries, technical specifications, video demonstrations, and conversion pathways designed for B2B healthcare buyers. We cannot make clinical claims beyond our FDA clearance. We build content workflows that align all marketing messaging with your 510(k) or PMA clearance, working with your regulatory team to confirm that every claim is supported by cleared labeling. Our website is technically slow and difficult to navigate. We rebuild medtech websites with improved site architecture, faster page load times, mobile responsiveness, and Core Web Vitals performance that meets Google’s ranking requirements. We are launching a new device and need market awareness quickly. We plan and execute device launch campaigns with phased messaging, pre-launch HCP education, launch-day activation across paid and organic channels, and post-launch content programs. We rely too heavily on trade shows and sales reps for lead generation. We build digital lead generation programs that supplement your field sales and conference activity, giving you a consistent pipeline of qualified inquiries throughout the year. Our digital health product requires a different marketing approach than physical devices. We develop marketing strategies for SaMD (Software as a Medical Device) and digital health products that combine medtech compliance with software marketing tactics, including user experience messaging, EHR integration content, and clinical validation data. Altus Medical Equipment is a medical device and equipment company providing healthcare facilities with essential medical products. They supply hospitals, clinics, and healthcare providers with a range of medical equipment solutions to support patient care and clinical operations. Industry: Medical Equipment / Healthcare Type: B2B Challenge: Altus Medical Equipment needed to improve their website visibility and drive more traffic to their product pages. They had previously worked with Bill at another company and knew his capabilities, but needed flexibility and budget-conscious solutions for their current situation. They were also relaunching their website. Approach: Emulent provided flexible, budget-conscious SEO and website services: I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site. Marketing Directory, Altus Inc. When physicians research diagnostic equipment, surgeons compare surgical tools, or hospital buying committees evaluate imaging systems, they start with search engines. We build SEO programs that place your medical devices at the top of those searches while meeting Google’s strict YMYL quality standards for healthcare content. Your website is your most important sales tool. Physicians, hospital buyers, and procurement teams evaluate your company and products based on what they find online before they ever speak with a sales rep. We design medical device websites that convert visitors into demo requests, quote inquiries, and sales-qualified leads. Healthcare professionals demand evidence before recommending a medical device. We create content programs that provide the clinical and technical information your buyers need at every stage of their evaluation process. Medical device purchasing involves multiple people at multiple stages. We build marketing programs that reach clinical decision-makers, hospital administrators, and procurement professionals through coordinated digital campaigns. Paid advertising generates qualified leads during product launches, procurement cycles, and competitive moments. We run compliant paid campaigns that reach healthcare buyers across search, social, and programmatic channels. Sources: Grand View Research, Boomcycle, Google, LinkedIn, Gartner Medical device marketing must comply with FDA regulations for device claims, meet Google’s YMYL quality standards, and address a multi-person buying process that includes physicians, hospital administrators, and procurement teams. Content must be clinically accurate and supported by cleared labeling, which limits what you can say compared to non-regulated industries. Yes. We work with Software as a Medical Device (SaMD) companies and digital health startups, including mobile health apps, remote monitoring platforms, and AI-powered clinical decision support tools. Marketing for these companies often blends medtech compliance requirements with software marketing approaches. Yes. We plan and execute medical device launch campaigns that include pre-launch awareness building, launch-day multi-channel activation, and post-launch content programs that sustain visibility and lead generation after the initial launch period. We build expandable product page architectures that organize large catalogs by device category, clinical application, and specialty. Each page is written with unique clinical and technical content, proper schema markup, and clear conversion pathways. We also implement programmatic SEO strategies for companies with hundreds or thousands of product SKUs. Yes. Video is one of the most effective content types for medical devices, especially surgical instruments and imaging equipment where buyers want to see the product in action. We produce product demonstrations, surgical technique videos, and customer testimonial content. Digital Marketing Services for Medical Device Companies
Our medical device marketing agency thinks differently about how medtech companies, from emerging digital health startups to established surgical device manufacturers, generate qualified leads and build authority with the healthcare professionals and procurement teams who make purchasing decisions.
Marketing Challenges We Help Medical Device Brands Solve
Driving Product Visibility for a Medical Equipment Company
Sarah Leitz
Medical Device SEO & Organic Search
Medical Device Website Design & Development
Clinical Content Marketing
HCP & Hospital Procurement Marketing
PPC & Paid Media for Medical Devices
Medical Device Marketing Stats
Medical Device Digital Marketing FAQs
How is medical device marketing different from general B2B marketing?
Do you work with digital health and SaMD companies?
Can you help with product launch campaigns?
How do you handle product pages for large device catalogs?
Do you create video content for medical devices?
120%+
PDP Traffic
72%+
Lead Opportunity
3x
Organic Traffic