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Emulent Marketing

Competitive Audit and Research Services

Our approach shines the light on your competitive landscape, revealing hidden opportunities that can significantly impact your business’s growth.

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Competitive Research 1@3X 100 Emulent

Learn what your competition is doing and how to position your brand best to take market share away from them.

Competitive Research Competitor Research Emulent

Competitor Research

Our competitor research services help you identify who your direct and indirect competitors are, understand their strategies, and discover gaps you can fill. These include:

  • Competitor Identification: Identification of your primary, secondary, and tertiary competitors.
  • Competitor Profiling: Detailed profiles outlining competitor products, services, and value propositions.
  • Strategy Analysis: Insight into competitor pricing strategies, sales channels, and market positioning.
  • SWOT Analysis: Comprehensive understanding of your competitor’s strengths, weaknesses, opportunities, and threats.
  • Opportunity Identification: Recommendations for capitalizing on gaps in the marketplace.

Competitor Audit

Our competitor Audit helps you identify key digital marketing strategies your competitors are using, what they are doing well, and how you can beat them.

  1. Website Analysis: We examine the structure, content, SEO strategies, and user experience offered by your competitors’ websites.
  2. Social Media Presence: Analysis of social media strategies, engagement metrics, follower demographics, content types, and posting frequency.
  3. SEO Assessment: Detailed evaluation of keyword usage, backlink profile, domain authority, and search rankings.
  4. Content Strategy: Examination of content types, frequency of publication, engagement metrics, and content themes.
  5. Paid Advertising: Evaluation of PPC strategies, advertising platforms, ad creative, and targeted demographics.
Competitive Research Competitor Audit Emulent
Competitive Research 1@3X 100 Emulent

Competitive Research Stats

  1. Companies using competitive intelligence outperform peers by 22% in revenue growth.
  2. Companies with strong CI programs have 40% higher win rates.
  3. Win rates increase by 28% when sales reps have competitive battlecards.
  4. Companies with CI teams close 33% more enterprise deals.
  5. Competitive intelligence reduces customer churn by 18%.
  6. Win/loss analysis improves close rates by 30%.
  7. Firms with mature CI programs have 44% faster time-to-market.
  8. Companies that monitor competitors continuously outperform by 29%.
  9. AI tools reduce competitive analysis time by 60%.
  10. Organizations sharing CI broadly achieve 25% better outcomes.
  11. Companies with CI programs identify threats 40% earlier.
  12. Companies monitoring competitor pricing see 12% improvement in margins.
  13. Businesses reviewing competitor strategies quarterly grow 15% faster.
  14. Competitive intelligence impacts 47% of strategic business decisions.
  15. Companies benchmarking competitors have 35% higher customer satisfaction.

Sources: BCG, Gartner, McKinsey, SCIP

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Competitive Audit and Research FAQs

What does a competitive audit include?

Our competitive audit reviews positioning, messaging, search visibility, content coverage, and paid activity. We focus on what competitors do well, where they leave gaps, and how those gaps map to your goals. You receive clear findings and a prioritized list of actions that your team can execute without guesswork.

How do you choose which competitors to analyze?

We look at direct business competitors, search competitors, and brands that compete for attention in your market. That mix helps us spot threats you already know and others that quietly take demand from you online.

Will the audit focus on strategy or tactics?

Both. We connect high level positioning to practical steps like page structure, content topics, and channel focus. The goal is insight you can act on, not a report that sits unused.

Can you highlight quick wins?

Yes. We flag near term opportunities that require limited effort, along with longer term plays that support durable growth. You can move fast without losing sight of the bigger picture.

What will we receive at the end?

You receive a clear summary, supporting examples, and a ranked action plan. We also review the findings with you so your team understands the why behind each recommendation.