Competitive Audit and Research

Our approach shines the light on your competitive landscape, revealing hidden opportunities that can significantly impact your business’s growth.

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Learn what your competition is doing and how to position your brand best to take market share away from them.

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Competitor Research

Our competitor research services help you identify who your direct and indirect competitors are, understand their strategies, and discover gaps you can fill. These include:

Competitor Identification: Identification of your primary, secondary, and tertiary competitors.
Competitor Profiling: Detailed profiles outlining competitor products, services, and value propositions.
Strategy Analysis: Insight into competitor pricing strategies, sales channels, and market positioning.
SWOT Analysis: Comprehensive understanding of your competitor’s strengths, weaknesses, opportunities, and threats.
Opportunity Identification: Recommendations for capitalizing on gaps in the marketplace.

Competitor Audit

Our competitor Audit helps you identify key digital marketing strategies your competitors are using, what they are doing well, and how you can beat them.

Website Analysis: We examine the structure, content, SEO strategies, and user experience offered by your competitors’ websites.
Social Media Presence: Analysis of social media strategies, engagement metrics, follower demographics, content types, and posting frequency.
SEO Assessment: Detailed evaluation of keyword usage, backlink profile, domain authority, and search rankings.
Content Strategy: Examination of content types, frequency of publication, engagement metrics, and content themes.
Paid Advertising: Evaluation of PPC strategies, advertising platforms, ad creative, and targeted demographics.

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