Competitive Audit and Research Services
To help you fully understand and outmaneuver your competitors, we dig into your market to uncover opportunities that can drive significant business growth.
Discover your competitors’ strategies and learn how to position your brand to gain market share.
Competitor Research
Our competitor research services identify your direct and indirect competitors, analyze their strategies, and reveal market gaps you can address.
Services include:
- Competitor Identification: Identification of the primary, secondary, and tertiary competitors in your market.
- Competitor Profiling: Detailed profiles outlining competitor products, services, and value propositions.
- Strategy Analysis: Insight into competitor pricing strategies, sales channels, and market positioning.
- SWOT Analysis: Comprehensive understanding of your competitor’s strengths, weaknesses, opportunities, and threats.
- Opportunity Identification: Recommendations for capitalizing on gaps in the marketplace.
Competitor Audit
Our competitor audit identifies key digital marketing strategies your competitors use, highlights their strengths, and identifies ways to help you outperform them.
- Website Analysis: We examine the structure, content, SEO strategies, and user experience offered by your competitors’ websites.
- Social Media Presence: Analysis of social media strategies, engagement metrics, follower demographics, content types, and posting frequency.
- SEO Assessment: Detailed evaluation of keyword usage, backlink profile, domain authority, and search rankings.
- Content Strategy: Examination of content types, frequency of publication, engagement metrics, and content themes.
- Paid Advertising: Evaluation of PPC strategies, advertising platforms, ad creative, and targeted demographics.
Competitive Research Stats
- Companies that take a rigorous approach to win/loss analysis have seen a 15% to 30% increase in revenue and up to 50% improvement in win rates.
- 56% of VP and C-level executives say win/loss analysis has directly increased their win rates, with 53% reporting it has led to more effective sales cycles.
- Companies that regularly track competitive win rates are 31% more likely to exceed revenue targets.
- Teams with dedicated competitive intelligence platforms report a 79% increase in effectiveness.
- 60% of CI teams used AI daily in 2025, up 25% from 2024.
- 64% of B2B deal losses are attributed directly to competitors.
- 73% of consumers say they’ll buy from a competitor if a brand doesn’t respond to them on social media.
Sources: Gartner, Crayon, Klue, Sprout Social
Competitive Audit and Research FAQs
How do you choose which competitors to analyze?
We look at direct business competitors, search competitors, and brands that compete for attention in your market. That mix helps us spot threats you already know and others that quietly take demand from you online.
Will the audit focus on strategy or tactics?
Both. We connect high-level positioning to practical steps like page structure, content topics, and channel focus. The goal is insight you can act on, not a report that sits unused.
Can you highlight quick wins?
Yes. We flag near-term opportunities that require limited effort, along with longer-term plays that support continued growth. Our approach helps you move fast without losing sight of the bigger picture.
What will we receive when the audit is complete?
You receive a clear summary, supporting examples, and a ranked action plan. We also review the findings with you to help your team understand the why behind each recommendation.
