DeVooght House Lifters is a specialized construction company that provides house lifting, house moving, and foundation repair services. They help homeowners elevate their homes for flood protection, foundation repairs, and property relocation throughout their service area. Industry: Construction / House Lifting Services Type: Small Business Challenge: DeVooght House Lifters needed to improve their online presence and generate more qualified leads. Their existing website wasn’t performing well in search engines, and they weren’t seeing the traffic or leads they needed to grow their specialized house lifting business. Approach: Emulent conducted a complete website redesign focused on improving search visibility and lead generation. The team implemented: They made the website redesign process easy and have measurably improved our company’s online presence. We have seen a 120% increase in qualified leads, and a 200% increase in Google organic traffic. Owner, DeVooght House Lifters Orsini is a national specialty pharmacy and patient support services company serving patients with complex, chronic conditions. They provide high-touch clinical care, medication management, and comprehensive support programs for patients on specialty medications. Industry: Specialty Pharmaceutical Services Type: Enterprise Challenge: Orsini Pharma needed a reliable digital partner who could deliver functional websites efficiently while collaborating with multiple stakeholders across their organization. They required a team that could turn complex pharmaceutical concepts into clean, professional web experiences. Approach: Emulent partnered with Orsini on multiple projects across different phases of their company’s evolution. The team focused on: He’s responsive, great to collaborate with, and has a real knack for turning our ideas into fully functional websites. His team keeps things simple and efficient, focusing on clean execution and a smooth process from start to finish. Senior Director of Marketing, Orsini Pharma HairClub is a leading hair restoration and hair replacement company with over 120 locations across the United States. They offer a range of solutions including hair transplants, non-surgical hair replacement systems, and hair loss treatments for both men and women. Industry: Hair Replacement / Personal Care Services Type: National Franchise (120+ locations) Challenge: HairClub.com needed help optimizing their national top-of-funnel (TOFU) SEO strategy while simultaneously driving local foot traffic to each of their 120+ franchise locations. Their Google Business Profiles needed optimization, and they lacked a cohesive local SEO strategy across their network. Approach: Emulent conducted comprehensive local and national SEO audits to identify gaps and opportunities. The team then developed and rolled out a location-focused growth strategy that included: They conducted a local and national SEO audit. Bill and his team at Emulent provided a local SEO growth strategy, regional landing page strategy, local content creation, and a local photo acquisition strategy to generate location-specific photos for our Google Business Profile Pages. Marketing Director, HairClub.com Reprocell is a global contract manufacturing organization (CMO) headquartered in the UK, specializing in stem cell research, tissue engineering, and drug discovery services. They provide advanced biomedical products and services to pharmaceutical and biotech companies worldwide. Industry: Life Sciences / Contract Manufacturing Organization (CMO) Type: Global Enterprise Challenge: Reprocell wanted to break into the US market with their products but lacked visibility in American search results. They needed a comprehensive SEO and content strategy to drive organic traffic and inquiries from US customers. Approach: Emulent developed a comprehensive SEO and content strategy starting with Reprocell’s tissue engineering business unit. The team implemented: Based on the success of the initial engagement, Emulent expanded the same growth process to Reprocell’s other divisions. Thanks to their guidance, we have seen a dramatic increase in organic website traffic and inquiries. Bill has been a delight to work with and was available to answer any questions about SEO and related topics. He has a comprehensive technical understanding of SEO and was able to explain these complicated topics to our team no matter their level of experience. I highly recommend Emulent to anyone looking to improve their organic reach and traffic. Marketing Manager, Reprocell S2S is a government services and defense contracting company providing specialized solutions within the corrosion control industry to federal agencies. Industry: Government Services / Defense Contracting Type: B2B / Government Contractor Challenge: S2S needed to develop their website while coordinating with multiple stakeholders across their organization. They required a partner with relevant industry experience who could navigate complex organizational dynamics without becoming a bottleneck. Approach: Emulent collaborated across the organization to deliver: Their team interacted with multiple stakeholders within our organization seamlessly. They brought a wealth of industry experience that helped us discern where to put resources and were never a bottleneck in our development process. I can’t say enough great things about working with this team. We’re very happy with the final product we collaborated towards! Senior Program Management Analyst Reprocell is a global contract manufacturing organization (CMO) headquartered in the UK, specializing in stem cell research, tissue engineering, and drug discovery services. They provide advanced biomedical products and services to pharmaceutical and biotech companies worldwide. Industry: Life Sciences / Contract Manufacturing Organization (CMO) Type: Global Enterprise Challenge: Reprocell wanted to break into the US market with their products but lacked visibility in American search results. They needed a comprehensive SEO and content strategy to drive organic traffic and inquiries from US customers. Approach: Emulent developed a comprehensive SEO and content strategy starting with Reprocell’s tissue engineering business unit. The team implemented: Based on the success of the initial engagement, Emulent expanded the same growth process to Reprocell’s other divisions. Bill and his team are intellectually generous and explain the steps we take together in a way that makes sense. We get great and consistent SEO results from using Emulent. Their website services make it as painless as possible to make a new site and keep it up to date. Thanks, Bill! CMO, Lubrizol CDMO Description: UCFS is a financial services company providing lending solutions and support services to businesses and consumers. They partner with organizations to deliver reliable financial products that help their clients achieve their goals. Industry: Financial Services / Lending Type: B2B Financial Services Challenge: UCFS needed a digital partner who could support their website and drive measurable SEO results. They were looking for a team that could provide excellent guidance while delivering tangible improvements in organic lead generation. Approach: Emulent partnered with UCFS to develop and execute a comprehensive website and SEO strategy: I’m thankful to have found Emulent as our company’s partner to support our website and SEO initiative. Excellent guidance and work product! Marketing Manager, UCFS Agno Pharma is a global contract development and manufacturing organization (CDMO) providing pharmaceutical development and manufacturing services. Following their acquisition of a US-based CDMO, they offer end-to-end solutions from formulation development through commercial manufacturing for pharmaceutical and biotech clients. Industry: Pharmaceutical / CDMO (Contract Development and Manufacturing) Type: Global Enterprise Challenge: Agno Pharma was in the process of acquiring a US-based CDMO and needed a brand refresh that represented their new combined company. They required comprehensive services spanning website design, branding, SEO, and content creation to establish their new identity and drive growth. Approach: Emulent provided full-service marketing support including: Bill’s responsiveness and professionalism have made him a trusted partner for over three major website updates. He takes the time to truly understand our brand, ensuring that every project reflects our vision. We would not go anywhere else – if you’re looking for a dedicated team to assist with multiple aspects of your business, Bill and Emulent are the experts to work with! Marketing Lead, Agno Pharma Larsen Billing is a medical billing services company that helps healthcare providers optimize their revenue cycle management. They provide comprehensive billing, coding, and practice management services to medical practices, helping them maximize reimbursements and reduce administrative burden. Industry: Medical Billing Services Type: B2B Services Challenge: Larsen Billing had experienced multiple failed website and SEO projects over the years with other vendors. They were struggling to generate the organic traffic and qualified leads they needed to grow their medical billing business. The CEO was determined to find a partner who could actually deliver results. Approach: Emulent developed a comprehensive SEO and content strategy that included: After many failed website / SEO projects over the years, I was determined to find someone who could actually deliver and bring us the traffic we needed. Bill is that person, and within just a few short months of working with him, he was able to transform our online presence. We started seeing high-quality leads a few weeks after our new site launched, translating into more meetings and new clients. Bill provided us with a wonderful copywriter, Evan, who meets with one of our leadership team for a 30-minute interview, resulting in a powerful article being added to our blog each week. Bill is attentive to our needs; we communicate every week. He is a trusted member of our team and very invested in our success. Now we are scrambling to keep up with the growth, which is exactly the problem I was hoping for! Owner, Larsen Medical Billing IND Distribution is an eCommerce company specializing in aftermarket automotive parts and accessories. They offer a diverse catalog of performance parts, replacement components, and automotive accessories to car enthusiasts and professionals through their online store. Industry: eCommerce / Automotive Aftermarket Parts Type: eCommerce Business Challenge: IND Distribution needed to migrate their diverse aftermarket product store to a new eCommerce platform (Shopify). They required expert planning and execution to avoid losing their existing traffic and sales during the migration, plus ongoing support to maximize the new platform’s potential. Approach: Emulent provided comprehensive eCommerce migration and SEO services: Bill was invaluable when it came time to migrate a diverse aftermarket product store to a new platform; we couldn’t have asked for better planning through execution. Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search result rankings increase significantly and maintain a very high level. As we worked through new content, the long-term support ensured that none of our efforts were wasted, a huge benefit to our efficiency as a company. GM, IND Distribution Wake Pest is a local pest control company serving the Wake County, North Carolina area. They provide residential and commercial pest management services including treatment for common household pests, termites, mosquitoes, and wildlife removal. Industry: Home Services / Pest Control Type: Local Business Challenge: Wake Pest was trapped with a well-known home services marketing vendor who was holding their website hostage on a proprietary system. They couldn’t make changes, didn’t own their website, and needed to escape this situation while improving their local marketing performance. Approach: We worked with them to help them get away from their current (well known) home services vendor who was keeping their website hostage on their own system. We’ve had an excellent experience working with Emulent for website design, ongoing maintenance, and SEO. Bill Ross, the owner, is incredibly responsive and genuinely easy to work with. He’s always available to meet or jump on a call, and he’s very open to discussing new ideas or improvements. What really stands out is how quickly he acts — many times he’s implemented suggestions the very same day. Beyond the great communication, we’ve seen real results, including improved search visibility and a website that performs better and is easier to manage. It feels like a true partnership rather than a vendor relationship, and I highly recommend Emulent to anyone looking for hands-on, results-driven website and SEO support. Owner, Wake Pest Description: Snap36 (now 1WorldSync) is a product photography and 360-degree imaging company that helps eCommerce brands create stunning visual content. They provide professional photography services, 360-degree spin photography, and image editing solutions that help online retailers showcase their products and drive conversions. Industry: eCommerce Services / Product Photography Type: B2B Services Challenge: Snap36 needed a complete digital transformation including a full website redesign, ongoing maintenance, and an SEO strategy to generate more qualified leads. They required a partner who could handle all of their digital needs with patience and precision while delivering measurable results. Approach: Emulent provided comprehensive digital marketing services to transform Snap36’s online presence (ultimately getting them purchased by a larger company): The only way to describe our experience with Emulent is incredible. They’ve been so patient with all of our needs and have fully executed all of them. The SEO work, complete website redesign and upkeep, and customer service have all been phenomenal. We wouldn’t want to work with anyone else! Marketing, Snap36 Altus Medical Equipment is a medical device and equipment company providing healthcare facilities with essential medical products. They supply hospitals, clinics, and healthcare providers with a range of medical equipment solutions to support patient care and clinical operations. Industry: Medical Equipment / Healthcare Type: B2B Challenge: Altus Medical Equipment needed to improve their website visibility and drive more traffic to their product pages. They had previously worked with Bill at another company and knew his capabilities, but needed flexibility and budget-conscious solutions for their current situation. They were also relaunching their website. Approach: Emulent provided flexible, budget-conscious SEO and website services: I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site. Marketing Directory, Altus Inc. LLamasoft (now part of Coupa Software) was an enterprise supply chain analytics and design software company. Their platform helped global companies model, optimize, and transform their supply chains using advanced analytics, simulation, and AI-powered decision-making tools. Industry: Enterprise Software / Supply Chain Analytics Type: Enterprise SaaS Challenge: LLamasoft needed a true SEO partner to guide them through a complete website redesign. Their internal team lacked SEO expertise, and they needed someone who could provide detailed guidance throughout the entire redesign and relaunch process. Approach: Emulent provided end-to-end SEO consulting for the website redesign: We realized we needed to search for a true SEO partner who could help us through the entire redesign process and give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as their team. My coworkers and I worked with Bill from the beginning of our website redesign and relaunched to develop a customized plan. None of us were SEO experts, and without Bill’s detailed help and suggestions, we would never have been able to achieve the success we are having with our new site. Senior Product Manager, LLamasoft, Inc. (now Coupa) Merithot Creative is a marketing agency providing branding, design, and digital marketing services to businesses. They partner with clients to develop compelling brand identities and marketing strategies that drive growth and engagement across multiple channels. Industry: Marketing Agency Type: Agency Partner Challenge: Merithot Creative needed a reliable SEO partner to support their clients’ website launches and ongoing improvements. They needed a partner who truly cared about their clients’ success and could identify technical, design, and content opportunities. Approach: Emulent provided white-label SEO services for Merithot’s clients: emulent has been an instrumental partner in launching and continuously improving many of our client’s websites and web presences. They’ve helped us create cornerstone content that has translated to big gains in organic traffic and helped identify huge technical, design, and content opportunities. Bill, in particular, is extremely responsive and knowledgeable. We’ve worked with several firms for SEO and content services, but none cared about our client’s success as much as Emulent . Owner, Merithot Creative Agency Camargo Pharmaceuticals (now part of Premier Research) was a regulatory consulting firm specializing in the 505(b)(2) drug development pathway. They helped pharmaceutical and biotech companies navigate the FDA approval process for drugs that rely on existing data, reducing development time and costs. Industry: Pharmaceutical Consulting / Regulatory Services Type: Enterprise Challenge: Camargo Pharmaceuticals needed a complete website redesign but faced multiple challenges that local and national firms couldn’t address. They needed a partner who could understand their highly technical pharmaceutical jargon, handle blog integration, update their brand look, and integrate their forms with their CRM system. Approach: Emulent provided a comprehensive solution that addressed all of Camargo’s challenges: After interviewing local and sizeable national site redesign firms, we couldn’t find a provider to address all the challenges. Then we found Bill and his team. Bill quickly learned the nuances of our technical jargon and seamlessly generated web content. They met every need we had with our website redesign, site, blog integration, brand and look update, and forms-CRM assimilation. Bill and his team exceeded our expectations. Bill lives and breathes all things digital marketing. The strategies he implements do work to optimize a company’s online presence for best ROI. Bill has helped to introduce SEO concepts and strategy, as well as website integration to our CRM. His involvement has been valuable and instrumental in establishing efforts to enable a more effective reach to our current and potential clients. The results we have had from Bill’s team’s work have steadily increased over the past 18 months. I cannot recommend Bill Ross’s approach highly enough. Marketing Director, Camargo (now Premier Research) RJ Garage Door Service is a locally owned garage door company providing residential and commercial garage door repair, installation, and maintenance services. They serve homeowners and businesses throughout their local market with reliable, same-day service and expert craftsmanship. Industry: Home Services / Garage Door Services Type: Small Business Challenge: RJ Garage Door Service was running on a poorly coded WordPress framework that was difficult to update and actively hurting their SEO performance. The site’s underlying theme and structure created technical bloat, slow load times, and made even simple content updates a headache. Rather than working around a broken foundation, they needed their website migrated to a clean, optimized WordPress framework that would support their growth and give them a competitive edge in local search. Approach: Over a 6-month engagement, Emulent executed a comprehensive content creation, website rebuild, and SEO strategy that included: Garage Door and More is a family-owned and operated garage door company based in Charlotte, NC, serving the greater Charlotte metro area including Indian Trail, Matthews, Mint Hill, Huntersville, and surrounding communities. As an Authorized Clopay® Dealer, they provide residential and commercial garage door repair, installation, and maintenance with over 800 five-star reviews and decades of experience. Industry: Home Services / Garage Door Services Type: Small Business Challenge: Garage Door and More was stuck on a poorly coded WordPress framework managed by a nationally recognized agency that was actually hurting their brand and search performance. The site was difficult to update, loaded with technical bloat, and wasn’t built to support local SEO growth across the Charlotte metro. They needed to break free from that vendor, take ownership of their digital presence, and rebuild on a clean, optimized foundation. Approach: Over a 6-month engagement, Emulent partnered with Garage Door and More to rebuild their entire digital foundation and launch a comprehensive SEO and content strategy: Bill is very responsive and super helpful. Anytime I need a change or update, I’m impressed by how quickly he can assist and complete the job perfectly. Our company has been working with him for several years, and we are all very happy. Thank you for all you do for us! I learned a lot about strategy from Bill, but two things set him apart: 1) Bill can speak from experience on nearly any SEO project. 2) Bill truly understands the big-picture role of SEO alongside content strategy, UX, and other marketing channels. I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Emulent was my savior! He listened to what I wanted, knew exactly what I needed, and helped to launch the blog to the next level. Bill Ross saved my life. I’d worked hard for years. I’d carried SEO as a banner. Working with a talented team we’d doubled our site’s sales in only a matter of years. That accomplishment was fading fast. I hired Bill as our organic search listings dramatically headed lower, and we didn’t know why. I needed a smart bloodhound, someone who would be relentless in his pursuit of the problem. I knew our code was spaghetti, or so wrapped and tangled it would take a special talent to find the problem. Think of a needle hidden in a haystack. Now think of a single needle hidden in a single haystack in a field of haystacks. Where do you start? How do you begin? I pulled in my team with Bill leading our Search Engine Optimization, our graphic designer and merchandiser. I included our backend Information Technology team. There wasn’t any low hanging fruit. Bill took care of the standard SEO problems in short order. This was something different, something sinister and deeply hidden trashing our existing Google listings. My backend IT guys wanted assurances we couldn’t provide. They wanted to do THE THING that would fix the problem. When Bill explained we had several ideas and would only know AFTER they fix each you could see their anger. Always play poker with IT guys. You can see how they feel fast and this meeting was going south. Bill managed to agreement picking one of the five things we thought might be the problem and ordering the other issues. We weren’t sure we would get all five things fixed. If we didn’t hit the problem in the first couple of guesses we would lose momentum and respect and more money. We were up to $300,000 lost and everyday we bled a little more. Did I mention December 25 was only a few short months away? The first had our backend team fix wasn’t the problem. Bill stayed on our IT team bucking them up and assuring them we knew what were doing and would likely hit the problem with the next swing. And that is exactly what happened. Bill found the needle in a field of haystacks. Our site recovered its #1 organic search position on our most important keyword. The bleeding stopped. If you don’t understand how Bill saved my life you’ve never run a multi-million dollar web site you’ve built from almost nothing, you’ve never managed an eCommerce site at the holidays and you don’t understand how important organic search and the traffic and legitimacy it brings are to a Director of E-Commerce. I was ready to jump off the roof when Bill came along with the most talented SEO nose I’ve ever encountered. There is a lot of snake oil in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay). If you want your web site to rank highly in Google hire Bill Ross as your SEO expert. The deal is you have to share him if I need him again ☺. They needed help transforming their SEO strategy to represent their new brand. We also worked with them during the M&A activities to help them migrate their acquisitions into their primary website. We worked with them to define a content, SEO growth and keyword strategy, and worked closely with their M&A’s to transition their websites into the primary 1Worldsync.com brand without losing traffic or leads. He is responsive, explains things well, and is a great problem solver. He created a beautiful and functional website for me. I would highly recommend him and his work. His custom and personalized approach to SEO is why I keep working with him. He understands each project is different and provides custom solutions based on the customer’s objectives. Most agencies treat the situation as a one-size-fits-all, so his approach is unique. He went above and beyond to ensure that he delivered on what was agreed upon. In helping us launch our blog, Bill was strategic about the overall vision and tactical enough to suggest minor enhancements, spend extra time to find solutions that fit our needs, and work within specific guidelines. He was extremely responsive and proactive every step of the way. Bill is the type of guy who you aren’t sure if he actually sleeps at night. The guy simply accomplishes far more than would seem normal. But Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude. I hope to work with Bill again soon. If that happens, it’s most likely he would be my boss this time around. And I would take the job in a second. That’s how good this guy is. A Few Brands That Have Trusted Our Team To Do Their Marketing
We Worked With Partner Agencies On These Brands








A Few Recent Design Projects
Agno Pharma

BrightWorks CoWorking

Orsini

Circadian Risk

Return Rabbit

Krea Medica

Reveel

Garage Door and More

Signal XChange

Optilogic

Content Status

Skybird Roofing

Recent Results & Client Stories

Transforming a Specialized Construction Company into a Lead Generation Machine
Bill and the team are extremely responsive and easy to work with.
Deanna DeVooght

Turning Complex Pharmaceutical Services into Clean Digital Experiences
I’ve partnered with Bill/Emulent on multiple projects across different companies, and he always delivers.
Claire Noble

Scaling a National Hair Restoration Franchise Across 120+ Local Markets
Emulent and Bill Ross helped our 120+ location franchise, increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
Bill

Breaking a Global Life Sciences CMO into the American Market
Emulent is the gold standard in search engine optimization. We had a 124% in organic blog reach, 263% increase in organic traffic, and 157% increase in product page traffic.
Zara Puckrin

Navigating Complex Government Stakeholders to Deliver for a Defense Contractor
Valkyrie S2S
Their team has been a pleasure to work with.
Flo De Sande

Delivering Enterprise Pharmaceutical Marketing Results on a Mid-Market Budget
We get great and consistent SEO results from using Emulent. We’ve increase leads by over 37%, and 110% increase in blog traffic.
Joey Glassco

Driving Organic Lead Growth for a Financial Services Partner
I’m thankful to have found Emulent. We’ve increase organic leads by over 40%.
Janice

Building a Unified Brand Identity for a Global Pharmaceutical CDMO After Acquisition
We are incredibly grateful for Bill and his team. Their expertise has been instrumental in our growth, from designing our website and logo to optimizing our SEO, creating compelling blog content, and offering great ideas.
Ingrid Schaper

Delivering Results for a Medical Billing Company After Years of Failed Vendors
Within just a few short months of working with Bill, he was able to transform our online presence and increased our organic traffic by 138%.
Christine Romney

Migrating a Complex Automotive eCommerce Store to Shopify Without Losing Sales
Outstanding experience with the Shopify website migration and long-term support.
Chris

Helping a Local Pest Control Company Escape Vendor Lock-In and Take Back Ownership
Charles Crowlet

Transforming an eCommerce Product Photography Company’s Digital Presence
The only way to describe our experience with Emulent is incredible. We’ve had a 62% increase in website leads.
Claire McCracken

Driving Product Visibility for a Medical Equipment Company
Sarah Leitz

Guiding an Enterprise Supply Chain Software Company Through a Complete Website Redesign
A month post-launch, we increased traffic by 7% and demo requests by 50%.
Sarah

Becoming the Trusted White-Label SEO Partner Behind a Marketing Agency’s Client Success
Emulent has been an instrumental partner.
Benjamin

Mastering Pharmaceutical Jargon to Rebuild a Regulatory Consulting Firm’s Digital Presence
We can’t recommend them highly enough. We had a 152% increase in website leads, and a 29% increase in organic traffic.
Jen

Rebuilding a Garage Door Company’s Website on an Optimized WordPress Framework to Unlock Local SEO Growth

Helping a Charlotte-Based Garage Door Company Escape a Bad Platform and Double Their Search Visibility

I highly recommend Emulent!
Tia Angelos
Program Director, Greektown Chicago

Bill is great to work with, and a very knowledgeable SEO expert
David Buesing
Director of SEO, Mindshare

In a world where customer service is dead, Bill’s team restored my faith in what it means to understand your customer.
Alison Victoria
HGTV
Martin
VP of eCommerce

Helping an eCommerce product orchestration brand increase traffic and leads from Google.

Bill is really easy to work with!
Brooke
Owner, Tumbleweed Travel Co.

I’d recommend Bill to anybody trying to solve the complexities of SEO.
Jason Dole
VP of Technology, World Book

Bill was very communicative and responsive to questions and comments about the process.
Melissa
Co-founder, Joshin.com

You can tell Bill really cares about his clients and producing a good product.
Lindsay Knight
Chicago Ventures
I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.
DJ Francis
Demand Gen Marketing, Intellistack