Digital Marketing Services For Landscapers

Learn More

The Team Trusted By

Emulent Marketing Proejct Arw Home 1 Emulent

Emulent Marketing Proejct Devooght House Lifters Emulent

Transform yards and grow your landscaping business with digital marketing that attracts property-proud homeowners. Our landscaper marketing services generate consistent leads for lawn care, landscape design, hardscaping, and maintenance contracts through Local SEO, Google Ads, and targeted social media campaigns.

Why Landscaping Companies Need Specialized Digital Marketing

Landscaping businesses compete in a crowded market where homeowners have endless options—from neighborhood teenagers offering mowing to large lawn care franchises running TV commercials. Standing out requires more than a truck with your phone number; it requires strategic digital marketing that positions your landscaping company as the professional choice for customers who value quality.

Our landscaper marketing services help you attract the right customers: homeowners who want beautiful outdoor spaces and are willing to invest in professional landscape design, quality hardscaping, proper irrigation systems, and ongoing maintenance. We combine Local SEO, Google Business Profile optimization, pay-per-click advertising, and visual content marketing to generate leads that convert into profitable projects and recurring maintenance contracts.

Marketing Challenges We Help Landscaping Companies Solve

Landscapers face distinct marketing obstacles that require industry-specific strategies to overcome effectively.

Overcoming the “lawn care is cheap” perception – Many homeowners think landscaping should cost next to nothing because unlicensed providers offer rock-bottom prices. We position your business as the professional, insured choice worth paying more for.
Converting one-time projects into maintenance contracts – A single landscape installation has limited value compared to years of recurring maintenance revenue. Our marketing builds relationships that turn project customers into monthly service clients.
Competing with national lawn care franchises – Big brands have massive marketing budgets and instant name recognition. We help local landscapers compete through authentic reviews, community presence, and personalized service messaging.
Showcasing work that takes time to mature – Unlike instant renovations, landscape projects look better over time as plants grow. We capture progress photography and create content showing long-term transformation results.
Managing extreme seasonal demand patterns – Spring brings overwhelming demand while winter months slow dramatically. Our marketing strategies generate off-season leads for hardscaping, holiday lighting, and snow services.
Attracting higher-value design projects – Basic mowing brings thin margins while landscape design and hardscaping projects offer better profitability. We target customers actively searching for outdoor living spaces and property upgrades.

Need Help? Contact Us Today.

Digital Marketing Services for Landscaping Companies

Our landscaper marketing approach covers every channel that drives qualified leads for lawn care, landscape design, hardscaping, and maintenance services.

Local SEO for Landscapers

We optimize your landscaping company’s online presence to dominate local search results. Our Local SEO services include Google Business Profile optimization with complete service categories—lawn care, landscape design, hardscaping, patio installation, retaining walls, irrigation systems, tree and shrub care, and seasonal maintenance. We build citations across landscaping directories, create optimized service area pages for each city and neighborhood, and ensure consistent NAP information across the web. This helps you rank for searches like “landscaper near me,” “lawn care service [city],” and “patio installation [neighborhood].”

Landscaping Website Design & Conversion Optimization

Your website must showcase your work and convert visitors into leads. We design visually stunning landscaping websites featuring project galleries, service descriptions, and clear calls to action. Separate pages for lawn care, landscape design, hardscaping (patios, walkways, retaining walls), irrigation installation, and seasonal services ensure customers find exactly what they need. Prominent free estimate request forms and click-to-call buttons make it easy to connect.

Landscaping Content Marketing

Educational content positions your company as the local landscaping authority. We create seasonal maintenance guides, plant selection advice, hardscaping inspiration articles, and lawn care troubleshooting content. This material attracts organic search traffic, builds credibility, and helps homeowners understand why professional landscaping services deliver superior results.

Professional Photography & Videography

Landscaping is inherently visual—your work needs to be seen. We produce professional photography of completed projects, time-lapse videos of landscape transformations, and behind-the-scenes content showing your team’s expertise. These assets enhance your website, social media, and advertising campaigns while differentiating your business from competitors with amateur photos.

Google Ads & PPC for Landscaping Companies

Pay-per-click advertising puts your landscaping business in front of homeowners actively searching for services. We create targeted Google Ads campaigns for lawn maintenance, landscape design, hardscaping projects, and seasonal services. Campaigns include click-to-call extensions for immediate inquiries, location extensions showing your service area, and detailed conversion tracking measuring cost per lead. We segment campaigns by service type and value—attracting both recurring maintenance customers and high-value design/build projects.

Local Services Ads for Landscapers

Google Local Services Ads position your landscaping company at the very top of search results with the Google Guaranteed badge. This verification shows homeowners that Google has confirmed your business license and insurance. The pay-per-lead model means you pay only for actual customer contacts, not wasted clicks. We manage your LSA profile, optimize for lead quality, and dispute invalid leads to maximize your return on investment.

Reputation & Review Management

Landscaping customers heavily research reviews before choosing a provider. We implement systems that generate consistent five-star reviews on Google, Yelp, Facebook, and Houzz. Our reputation management includes monitoring all platforms, responding professionally to feedback, and showcasing testimonials throughout your marketing. Strong reviews build trust and improve local search rankings.

Social Media Marketing for Landscapers

Visual platforms like Instagram and Facebook are perfect for showcasing landscaping work. We manage your social media presence with before-and-after project photos, seasonal lawn care tips, design inspiration, and customer testimonials. Social media builds brand awareness, engages your community, and generates referrals when followers share your impressive project photos.

Benefits of Working With Our Landscaping Marketing Team

More Recurring Maintenance Contracts: Attract homeowners who value consistent lawn care and convert project customers into monthly service clients.
Higher-Value Projects: Generate leads for landscape design, hardscaping, and outdoor living spaces that deliver better margins than basic lawn care.
Year-Round Lead Flow: Reduce seasonal revenue swings by marketing off-season services like hardscaping, holiday lighting, and landscape planning.
Stronger Local Reputation: Build a five-star review profile that makes your landscaping company the obvious choice in your service area.
Better Customer Quality: Attract property-proud homeowners willing to invest in professional service rather than bargain hunters seeking the lowest price.
Measurable Marketing ROI: Track every lead back to its source and know exactly which marketing investments generate profitable returns.

Landscaping Company Digital Marketing FAQs

Do you run Google Ads for landscaping services?

Yes. We create separate campaigns for lawn care maintenance, landscape design, hardscaping projects, and seasonal services. Each campaign targets specific customer intents with relevant keywords, ad copy, and landing pages to maximize conversion rates.

How do you help attract higher-value design projects?

We target keywords and audiences actively researching landscape design, outdoor living spaces, patio installation, and property renovation. Portfolio-focused landing pages, premium pricing positioning, and content marketing establish your company as the choice for serious projects.

Can you market both residential and commercial landscaping?

Absolutely. We create separate marketing strategies for residential homeowners and commercial property managers, each with appropriate messaging, channels, and targeting to reach the right decision-makers.

How do you handle strong seasonality in landscaping?

We plan marketing calendars around seasonal demand patterns, increasing budgets during peak spring months while promoting off-season services like hardscaping, snow removal, and holiday lighting during slower periods.

What reporting do landscaping companies receive?

Monthly reports include leads by source, cost per lead by service type, phone call recordings, form submissions, and when available, booked estimates. We analyze which services generate the best return and adjust strategies accordingly.

Do you work with lawn care franchises?

Yes. We support multi-location landscaping companies with location-specific marketing, individual Google Business Profile management, and consolidated reporting across all service areas.

Website Optimization

Design & Create

Who We Help