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Emulent Marketing

Website Design and Development Services

Our full-service website design and development agency reimagined the traditional cross-team approach and content-first design strategy to help you get a better ROI from your investment.

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Many companies design websites, but few take the holistic approach our creative team does. Our website design team includes designers, developers, SEO experts, and digital strategists from top agencies who have built websites for global brands. We create custom websites that don’t just look good—they perform.

Website Design Challenges We Solve

Every business faces unique obstacles when it comes to their online presence. Here are the most common website challenges our custom web design services address:

  • My website gets traffic but doesn’t generate leads.  We implement CRO best practices, strategic CTA placement, and optimized landing pages to turn visitors into qualified leads.
  • Our conversion rate is too low.  We use UX research, A/B testing, and user behavior analysis to identify and eliminate conversion barriers.
  • Our website looks outdated and doesn’t represent our brand. We create modern visual design with consistent brand identity that builds trust and credibility.
  • Users can’t find what they’re looking for. We develop intuitive information architecture and UI (user interface) design that guides visitors to conversion.
  • We can’t update our own content. We build on flexible CMS platforms like WordPress and Shopify that your team can easily manage.
  • Our site isn’t secure or ADA compliant.  We implement SSL security, ADA compliance standards, and accessibility best practices.
  • Our website doesn’t rank in Google.  We integrate SEO into every design decision, from site architecture to page speed to content strategy.
  • Our digital marketing isn’t working.  We align website design with your broader marketing strategy for cohesive lead generation.
  • We don’t know what’s working.  We implement comprehensive analytics tracking so you can measure results and optimize continuously.

Need Help? Contact Us Today.

A cohesive brand experience and a high-performing website are crucial for business success. Every online and offline interaction shapes customer perception and influences their decision to engage with your brand.

A few recent custom website design projects

Agno Pharma

Agno Pharma.png 1 Emulent

BrightWorks CoWorking

Brightworks Emulent

Return Rabbit

Rr 2024.Png 914X1024 1 Emulent

Krea Medica

Krea Medica Home Emulent

Signal XChange

Signalxchange.jpg 1 Emulent

Optilogic

Opti Home Emulent
View Our Portfolio

Our Reimagined Web Design Process That Gets You Better ROI

Our website design agency objective of offering full-service website design for B2B and B2C is to create an engaging and integrated experience that users want to engage with, represents the brand, is easy to use, and Google wants to rank. Every phase is designed to maximize ROI and ensure your custom website drives real business results.

Discovery & Strategy

Understand your business, goals, and target audience to inform every design decision.

  • Stakeholder interviews and business goals documentation
  • Target audience and buyer persona development
  • Competitive analysis and market research
  • Current website performance audit (for redesigns)
  • Conversion goals and KPI definition
  • Technical requirements assessment
  • Content strategy and messaging framework

Architecture & Planning

Create the strategic foundation for a website that serves both users and search engines.

  • Information architecture and sitemap development
  • User flow mapping and customer journey design
  • SEO keyword strategy and content planning
  • Wireframe creation for key pages
  • Functionality requirements documentation
  • CMS and technology recommendations
  • Hosting recommendations and technical planning

Visual Design & UX

Bring your brand to life with stunning visual design and intuitive user experience.

  • Brand exploration and visual direction
  • Homepage and key page design concepts
  • UI component library development
  • Responsive design for mobile and tablet
  • Interactive prototype creation (when needed)
  • Design review and refinement cycles
  • Final design approval and sign-off

Development & Integration

Build a fast, secure, and functional website that matches the approved designs.

  • CMS setup and configuration (WordPress, Shopify, etc.)
  • Custom theme and template development
  • Responsive front-end development
  • Back-end functionality implementation
  • Third-party integrations (CRM, analytics, marketing tools)
  • Page speed optimization
  • Security implementation (SSL, firewalls, etc.)
  • ADA compliance and accessibility implementation

Content & SEO Integration

Populate the site with optimized content that supports conversion and organic search goals.

  • Copywriting and content creation (or content migration)
  • On-page SEO implementation
  • Meta titles, descriptions, and schema markup
  • Image optimization and alt text
  • Internal linking structure
  • Google Analytics and Search Console setup
  • Conversion tracking implementation

Testing & Launch

Ensure flawless performance across all devices and browsers before going live.

  • Cross-browser testing (Chrome, Safari, Firefox, Edge)
  • Mobile and tablet testing across devices
  • Form and functionality testing
  • Page speed testing and final optimization
  • Security testing and vulnerability scanning
  • Accessibility testing (WCAG compliance)
  • Client training on CMS management
  • Launch preparation and go-live
  • Post-launch monitoring and support

Ongoing Optimization (Optional)

Continuously improve website performance through data-driven optimization.

  • Monthly performance reporting and analysis
  • A/B testing and conversion rate optimization
  • Content updates and additions
  • Technical maintenance and security updates
  • SEO monitoring and improvements
  • New feature development
  • Continuous UX improvements based on user data

Website Design Stats

  1. 75% of consumers judge a company’s credibility based on its website design.
  2. A well-designed user interface can increase conversion rates by up to 200%.
  3. Users form an opinion about a website in 0.05 seconds.
  4. 94% of first impressions are design-related.
  5. 88% of users are less likely to return to a site after a bad experience.
  6. Mobile-responsive design increases mobile conversions by 64%.
  7. A 1-second delay in page load time reduces conversions by 7%.
  8. Websites with consistent branding see 33% higher revenue growth.
  9. 70% of small business websites lack a call-to-action on their homepage.
  10. Sites with video on landing pages see 86% higher conversion rates.
  11. 53% of mobile users abandon sites that take longer than 3 seconds to load.
  12. Color increases brand recognition by 80%, impacting website trust.
  13. Websites generate 2.5x more leads when optimized for user experience.
  14. Every $1 invested in UX design returns $100 (9,900% ROI).
  15. 85% of adults expect a company’s mobile website to be as good or better than desktop.

Sources: Forrester, Google, Stanford Web Credibility Research

Need Help? Contact Us Today.

Faqs Emulent Emulent

Website Design FAQs

How long does it take to design and build a custom website?

Typical timelines range from 8-20 weeks depending on project complexity. Simple websites take 6-8 weeks, mid-size websites 8-12 weeks, and complex websites 12-20+ weeks. Factors include design complexity, number of pages, custom functionality, content development needs, and client feedback cycles.

Will my website be SEO-friendly?

Absolutely. SEO is integrated into every phase of our website design process. This includes SEO-friendly site architecture, optimized page speed, mobile-first responsive design, proper heading structure, schema markup, and technical SEO best practices. We also set up Google Analytics and Google Search Console to track your organic traffic and search performance.

Can you redesign our website without losing our SEO rankings?

Yes. Website redesigns require careful SEO migration planning to preserve your existing rankings and organic traffic. We create comprehensive redirect maps, maintain URL structures where possible, and follow best practices to protect your SEO investment during the redesign process.

Do you write website copy and create content?

Yes. Our team includes professional copywriters who create compelling website copy optimized for both conversions and SEO. We can write all website content or work with your existing content and refine it for maximum impact.

Will I be able to update the website myself?

Yes. We build websites on user-friendly CMS platforms like WordPress that allow your team to make content updates without technical knowledge. We also provide training and documentation so you’re confident managing your site after launch.

Do you guarantee results?

We guarantee quality work and a website built on proven best practices for conversions, user experience, and SEO. While we can’t guarantee specific traffic or conversion numbers (no ethical agency can), our process consistently delivers websites that outperform our clients’ previous sites.

What happens after my website launches?

Launch is just the beginning. We offer ongoing optimization services including A/B testing, conversion rate optimization, content updates, SEO monitoring, and continuous improvements based on analytics data. Many of our clients continue working with us for years after their initial website project.