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Web OptimizationSearch Everywhere OptimizationShow up on the 20+ platforms buyers searchEnterprise SEORankings, traffic and leads for large sitesLocal SEO & Google MapsRank in the map pack across your marketsAI Search OptimizationGet cited in ChatGPT, Claude and PerplexityContent StrategyContent planned to drive traffic and leadsSee all Services
Design and BrandingBrand Everywhere OptimizationOne consistent brand on every channelWebsite DesignWebsites that turn visitors into leadsContent CreationBlogs, guides and pages for your buyersBrand VideographyBrand video from our Raleigh studioBrand PhotographyBrand photos that build audience trustBrand Strategy & DevelopmentDefine your brand’s competitive edgeSee all Services
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Emulent Services

Grow with CPG & Ecommerce Marketing Services Built for Product Brands

We help CPG and ecommerce brands grow organic traffic, win the digital shelf and turn product searches into sales. We measure the work in revenue.

Contact Us Our Services
The Digital Shelf
Your Product
★★★★★ 4.9
$24.00
Your Bundle
★★★★★ 4.8
$58.00
✓Added to cart+673% sales
The digital shelf, won
The digital shelf, won search by search
What We Solve

CPG & Ecommerce Marketing Problems We Solve

The growth problems we fix most often for product brands:

Marketplaces and retailers capture the demand your brand creates
Organic traffic is flat while paid acquisition costs keep climbing
Product pages are thin duplicates that never rank
A replatform or migration is coming and rankings are at risk
Reporting can’t connect marketing spend to actual product revenue
AI tools recommend competitor products over yours
Case Study: IND Distribution

Migrating a Complex Automotive Ecommerce Store to Shopify Without Losing Sales

IND Distribution is an online retailer of aftermarket automotive parts and accessories, with thousands of performance parts, replacement components and car accessories in its catalog. IND Distribution needed to move the store to Shopify while keeping its traffic and sales through the transition, plus ongoing support to get the most from the new platform.

155%+
Organic Traffic
673%+
eCommerce Sales
Read the Full Story

Outstanding experience with the Shopify website migration and long-term support.

Bill’s expertise in SEO instantly saw our site traffic increase by +155%, sales grow by +673%, and search rankings increase significantly and maintain a very high level.

Chris
GM, IND Distribution
Case Study: S2S

Navigating Complex Government Stakeholders to Deliver for a Defense Contractor

S2S is a government services and defense contracting company that provides specialized corrosion control solutions to federal agencies. S2S needed to build its website while working with many stakeholders across the company. It wanted a partner with industry experience who could handle complex dynamics and keep the project moving.

Read the Full Story

Their team has been a pleasure to work with.

They interacted with multiple stakeholders within our organization seamlessly, brought a wealth of industry experience, and were never a bottleneck in our development process. We’re very happy with the final product!

Flo De Sande
Senior Program Management Analyst

Our CPG & Ecommerce Marketing Services

What a product brand needs to win the digital shelf.

01

Enterprise & Ecommerce SEO

Site structure, content systems and reporting that grow organic revenue across the whole catalog.

View service 02

Local SEO & Where-to-Buy

Store locators, Google profiles and market pages that win the “near me” search.

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AI Search Optimization

Become the product ChatGPT, Gemini and Google AI Overviews recommend.

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04

Marketplace & Digital Shelf

Listings, content and data that win search inside Amazon, Walmart and other marketplaces.

05

Product Page CRO

PDPs tested against how real shoppers behave.

06

Content Strategy

Buying-guide and category content measured by the revenue it brings in.

07

Brand Strategy & Development

Positioning, messaging and visual identity that set you apart on shelf and screen.

View service 08

Website Design

Fast, conversion-focused storefronts that turn browsers into buyers.

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Brand Videography & Photography

Product, lifestyle and brand content shot to one standard.

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10

Email & Retention

Flows and campaigns that turn one-time buyers into repeat revenue.

11

Analytics & Attribution

Revenue reporting that shows what each channel is actually worth.

How We Work

Our CPG & Ecommerce Marketing Process

Consistent branding and catalog-wide visibility, measured in revenue.

Discovery & Audit

We learn your catalog, margins and best sellers, then audit your visibility in Google, marketplaces, AI search and reviews against category competitors.

Strategy & Plan

We combine your growth goals with the audit data and build a plan around the searches and seasons that actually produce sales.

Site & Data Foundation

We fix your store’s conversion and technical issues, clean up product data and firm up the structure everything else is built on.

Content & Visibility

Category pages, buying guides and answer content built for the way shoppers research in Google, in marketplaces and in AI answers.

Measure & Optimize

Monthly reporting on traffic, conversions and revenue, with spend moved to whatever the data shows is working.

CPG & Ecommerce Marketing FAQs

Do You Work with DTC Brands, Retail Brands, or Both?

Both, and most of our clients are some mix of the two. The strategy changes with the channel split, which is why we start with the audit.

We Sell Mostly Through Amazon. Can You Still Help?

Yes. Marketplace visibility is part of the work, and a strong brand site keeps you from depending entirely on one channel’s algorithm.

What Platforms Do You Build On?

WordPress and Shopify, chosen case by case. We’ve migrated complex catalogs to Shopify without losing traffic; IND Distribution grew sales 673% after its migration.

How Fast Will We See Results?

Technical and conversion fixes tend to move numbers within a couple of months. Organic and AI visibility gains build over six to twelve.

Ready for Your Products to Win More Searches?

SEO, design and brand for CPG and ecommerce, measured in revenue.

Let’s Talk