Video and Photography for CPG & Ecommerce Product Pages
Stock imagery tells shoppers you’re generic. Inconsistent product photos tell them you’re small. We shoot your real products with real people, to one visual standard your whole catalog can use.
Video & Photo Problems We Solve for CPG & Ecommerce Brands
The visual content problems we fix most often for product brands:
Our Video & Photo Services for CPG & Ecommerce Brands
One shoot standard and one library the whole catalog shares.
Brand Anchor Video
The flagship piece. It tells who you are through real products and real customers, and we cut it for the homepage, ads and retail pitches.
Product Photography
Studio shoots that make every SKU look consistent and accurate, built for PDPs, marketplaces and print.
Lifestyle Photography & Video
Products in real hands and real homes. This is the imagery that best helps shoppers picture owning them.
Product & Explainer Video
Short videos that show what the product does and why it’s better, made for the pages where people decide to buy.
Social & Ad Content Library
Batches of short-form video and photos cut for the platforms you run, so marketing never waits on assets.
Catalog Shoot Systems
Repeatable shot lists and production standards, so SKU 800 gets shot to the same standard as SKU 1.
Our Video & Photo Process for CPG & Ecommerce Brands
Built to produce at catalog scale and keep the standard.
Discovery & Creative Planning
We learn the brand, choose the stories worth telling and decide which products and people go on camera.
Pre-Production
Shot lists, scripts, schedules and product logistics. This unglamorous work is what keeps shoot days on schedule.
Production
Studio and on-location shoots. We direct real people with real products so the footage looks natural, because it is.
Post-Production
Editing, color, retouching and versioning. Each deliverable is cut for the place it will run, from a PDP to a vertical ad.
Library & Rollout
Everything goes into a shared library with usage notes, so every channel pulls from the same set of assets.
Video & Photo FAQs for CPG & Ecommerce Brands
Do You Shoot in Studio or on Location?
Both. The best product photography for ecommerce brands usually happens in a studio for consistency. Lifestyle and brand video get shot on location, where people use the products.
We Have Hundreds of SKUs. Does This Scale?
Yes, that’s what the shoot systems are for. Standard setups and shot lists keep quality consistent whether you have 20 products or 800.
Can We Use the Content on Marketplaces and Retail Decks Too?
Yes, that’s the plan. The library comes with usage notes so DTC, marketplace and retail channels all stay on brand.
How Often Should We Refresh Visual Content?
The anchor video holds up for a few years. Product and social content need a refresh as the catalog changes; most brands run an annual or twice-yearly cycle.
More Ways We Help CPG & Ecommerce Brands
Ready to Look Like the Brand You Really Are?
Video and photography for every channel you sell in.
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