Website design for CPG & ecommerce brands that turns window shoppers into buyers
An ecommerce site has to do two jobs at once: build the brand and close the sale. Most sites do one and fake the other. We design for both.
CPG & Ecommerce Website Design Challenges We Solve
The website problems we most often fix for product brands:
Our CPG & Ecommerce Website Design Services
One brand, every SKU, no friction.
Brand-level store design
A design system that carries your identity through every template, so the 500th product page looks as considered as the homepage.
Product page architecture
PDP templates that actually convert: real photography, reviews, comparison content, and one obvious way to buy.
Cart & checkout optimization
Friction found and removed across the purchase path, with tracking so you see exactly where buyers drop.
Scalable build on WordPress or Shopify
Built so your team can launch products and collections in minutes, not weeks, on infrastructure that doesn’t buckle under a promo.
Conversion optimization
Page layouts, CTAs, and trust signals tested against real shopper behavior, not design opinions.
SEO-ready foundations
Site structure, speed, and technical setup done right from launch, so the design supports rankings instead of fighting them.
Our CPG & Ecommerce Website Design Process
Built to launch clean and scale without breaking.
Discovery & audit
We dig into how customers find and choose your products, what your current site does well, and where it loses buyers.
Architecture & wireframes
We map the site structure, brand pages, collections, product pages, and wireframe the templates before any visual design happens.
Design
Full visual design on the wireframes, reviewed with your team, with the product template stress-tested against your strongest and weakest sellers.
Build & migrate
Development, content migration, redirect mapping, and QA across devices. Your rankings and your revenue come with you.
Launch & optimize
Post-launch monitoring, conversion tracking, and iterative improvements once real traffic starts telling us what works.
CPG & Ecommerce Website Design FAQs
Shopify or WordPress?
It depends on your catalog, team, and channels. We build on both and will tell you honestly which fits, IND Distribution’s move to Shopify grew sales 673%.
Can our team manage the site after launch?
Yes, that’s the point of the build. Adding products, editing pages, and running promos should not require calling a developer.
What about our existing rankings during a redesign?
We map every URL and handle redirects as part of the build. Protecting organic traffic through launch is a core deliverable, not an add-on.
Do you handle product photography too?
Yes, through our videography and photography service, real product and lifestyle imagery shot to one standard.
More Ways We Help CPG & Ecommerce Brands
Ready for a store that works as hard as your best product?
Ecommerce design that builds the brand and closes the sale.
Let’s Talk