Traditional Media Buying Calculators
Twenty working tools for planning and negotiating TV, radio, newspaper and magazine buys. Change any number and the results update instantly. No email required.
CPM (cost per thousand)
Compare value across TV, radio, print and outdoor on the same basis: what it costs to reach 1,000 people.
CPP (cost per point)
The broadcast planner’s staple: what one rating point costs in your market.
Reach & frequency solver
GRPs = Reach × Frequency. Enter GRPs and reach to solve for frequency — or check any plan’s math.
GRP (gross rating points)
Total campaign weight: the percentage of the target audience reached, multiplied by how often.
Media budget allocator
Split a total budget across channels by percentage and see the dollar figures instantly.
ROI / ROAS
Did the buy pay for itself? Compare campaign cost against the revenue it generated.
TV rating to impressions
Turn a rating point into real households or viewers for your market.
Daypart cost comparison
Which daypart is the most efficient buy? Enter spot cost and average audience for each — the lowest CPM wins.
Spot TV schedule cost
Total cost of a flight: spots per week × number of weeks × rate per spot.
Radio reach (AQH & cume)
Estimate how many different listeners a schedule reaches, from the station’s AQH and cume figures.
AQH to CPM converter
Turn a station’s spot rate and AQH audience into a CPM you can compare against other media.
Effective frequency planner
How many spots does it take to hit an effective frequency (the classic threshold is 3+) against your reach goal?
CPM for print
Print CPM using circulation — with a readers-per-copy multiplier for true readership.
Column inch cost
Newspaper space cost: columns wide × inches tall × the rate, with any contract discount applied.
Circulation vs. readership
Circulation understates a print buy. Apply a readers-per-copy factor to see the true audience.
Ad size value comparison
Full page vs. half vs. quarter: which size delivers the most attention per dollar? Attention indexes default to typical print research values (full page = 100).
Media mix combined reach
Estimate the combined reach of a multi-channel plan (random-duplication model) and test it against your target.
Frequency discount savings
What does committing to a contract actually save? Compare open rate vs. contract rate over the full run.
Added value calculator
Put a dollar figure on the extras you negotiate — bonus spots, sponsorships, editorial mentions — and see the effective discount on the buy.
Break-even response
How many sales does the campaign need to pay for itself — and how many leads does that imply?