Senior Care, Childcare & Education Marketing Calculators
For assisted living and memory care communities, home care agencies, daycares and preschools, private schools, and tutoring centers. Any business that fills seats and keeps families for months or years. Results update as you type. No email required.
Enrollment funnel
Work backward from your open spots to the inquiries and tours you need, and find out which step is holding you back.
Enrollments needed per month
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- Inquiry-to-enrollment rate
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- Enrollments per month at current volume
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- Spots to fill (open + departures over 12 mo)
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- Inquiries needed per month
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- Tours needed per month
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- Cost per enrollment
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- Marketing budget to hit the goal (monthly)
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- Annual revenue from filling the spots
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Empty-seat cost
Your rent, staff, and licensing cost the same whether a spot is filled or not. See exactly what each empty one costs you.
Revenue lost per month
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- Occupancy
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- Empty spots now
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- Spots below target
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- Contribution margin per filled spot (monthly)
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- Profit lost per month
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- Lost per year at current occupancy
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- Cost of each vacancy gap (turnover)
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- Annual turnover vacancy cost
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- Lifetime revenue of filling one spot
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- Filling the gap 10 days faster saves (yearly)
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Waitlist value
A waitlist is a revenue pipeline, but only if people on it actually enroll when a spot opens. Put a value on yours and see how much it's worth to keep it warm.
Pipeline value of the waitlist
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- Prospects still live
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- Expected enrollments from the list
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- Openings the list can cover
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- Openings you'll still need to market for
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- Contribution margin from the list
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- Marketing spend the list replaces
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- Value of each name on the list
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- Added enrollments with nurturing
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- Net gain from nurturing (lifetime)
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Tour no-show reduction
The tour is where families decide. Every no-show is a near-enrollment you already paid to get. See what cutting no-shows is worth.
Enrollments gained per month
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- Tours completed now
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- No-shows per month
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- Enrollments per month now
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- Marketing spend wasted on no-shows (monthly)
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- Staff time wasted on no-shows (monthly)
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- Tours completed at target
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- Enrollments gained per year
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- Lifetime revenue from those enrollments
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- Return on reminder cost
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Referral incentive breakeven
Current families are your most trusted marketing channel. Check whether the incentive you offer pays for itself, and what the program is really worth.
Enrollments from referrals per year
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- Referring families per year
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- Referred prospects per year
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- Total incentives paid
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- Cost per referred enrollment
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- Savings vs. paid marketing
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- Lifetime revenue from this year's referrals
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- Net gain after incentives and admin (lifetime margin)
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- Max incentive you could pay and still beat paid marketing
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- Each 5-point rise in referral rate adds (enrollments/yr)
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Not happy with the numbers your marketing is producing?We’ll walk through your lead flow together and find the leak — free, no strings.
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