Real Estate Marketing Calculators

For agents, teams, and brokerages. Work out what a lead is worth, where deals come from, and what slow follow-up costs. Results update as you type. No email required.

6 Calculators · Find Yours

Affordable cost per lead Listing-to-lead Sphere of influence planner Lead response time value Open house ROI Agent recruiting value

Affordable cost per lead

Start from your commission and work backward to the most you can pay for a lead without losing money.

Average sale price$

Your side of the commission%

Your split with the brokerage%

Lead-to-appointment rate%

Appointment-to-closing rate%

Share of net commission you'll spend on marketing%

Months from lead to closing (typical)

Affordable cost per lead

—

Gross commission per deal: —
Net to you per deal: —
Lead-to-closing rate: —
Leads needed per closing: —
Marketing budget per closing: —
Break-even cost per lead: —

Listing-to-lead

Every listing is a lead magnet. Estimate how many buyer-side deals your listings generate on top of the listing commission.

Listings you take per year

Buyer inquiries per listing

Inquiries you actually follow up with%

Inquiry-to-buyer-client rate%

Buyer clients who close%

Average buyer-side commission$

Neighbors who list with you per listing

Average listing-side commission$

Buyer-side closings from listings

—

Buyer inquiries per year: —
Inquiries worked: —
Buyer clients signed: —
Buyer-side commission: —
Extra listings from neighbors: —
Total added income per year: —
Added income per listing taken: —

Sphere of influence planner

Your database is your best lead source, if you actually work it. See what a touch plan produces and what it's worth to grow the list.

Contacts in your database

Percent who know you're in real estate%

Planned touches per contact per year

Percent of contacts who buy or sell each year%

Share of those who use you at a strong touch plan%

Referrals per 100 contacts per year

Average net commission per deal$

Annual cost of the touch plan$

New contacts you'll add this year

Total deals from sphere per year

—

Effective touch strength: —
Contacts who'll transact this year: —
Direct deals from your sphere: —
Referral deals: —
Commission income: —
Return on touch plan cost: —
Each contact is worth (per year): —
Deals next year with added contacts: —

Lead response time value

Online buyer leads contact several agents at once. The first to respond usually wins. See what your speed costs you.

Online leads per month

Your typical response time

Contact rate if you respond in under 5 minutes%

Contacted lead to appointment rate%

Appointment to closing rate%

Average net commission per deal$

Monthly cost of a speed fix$

Deals lost per year to slow response

—

Contact rate at your speed: —
Leads contacted now: —
Leads contacted at under 5 min: —
Deals closed now (monthly): —
Commission lost per year: —
Return on a speed fix: —

Response time	Contact rate	Deals / yr

Open house ROI

Is the Sunday afternoon worth it? Price every open house by the leads and deals it produces.

Open houses per month

Visitor groups per open house

Groups who sign in with real contact info%

Sign-ins who are unrepresented buyers%

Unrepresented buyers who become your client%

Clients who close%

Chance this open house sells the listing itself%

Average net commission per deal$

Hard cost per open house$

Hours spent per open house

Value of your time ($/hour)

Net value per open house

—

Real leads per open house: —
Buyer clients per open house: —
Closings per open house (buyer + listing): —
Expected commission per open house: —
Full cost per open house (cash + time): —
Cost per lead: —
Open houses needed per closing: —
Annual net from open houses: —

Agent recruiting value

For brokerages and team leaders. What is one recruited agent worth to the company, and what can you afford to spend to bring them on?

Agent's expected closings per year

Average gross commission per closing$

Company share of commission%

Annual cap on company share$

Monthly fees the agent pays$

Annual cost to support the agent$

Production growth per year%

Annual retention rate%

Months to first closing after joining

Recruiting cost per agent hired$

Lifetime value of one recruited agent

—

Gross commission income per year: —
Company dollar per year (year one): —
Net contribution per year after support: —
Expected years with the company: —
Months to recover recruiting cost: —
Return on recruiting cost: —
Max you can spend to recruit one agent: —

Not happy with the numbers your marketing is producing?We’ll walk through your lead flow together and find the leak — free, no strings.

Let’s Talk