Free Home Services Marketing Calculators
Eight interactive calculators for HVAC, plumbing, roofing, electrical, landscaping, and cleaning companies — change any number and the results update instantly. No email required.
Cost per Booked Job
Find out what you really pay for a lead, a booked job, and a completed job.
Cost per Booked Job
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- Cost per lead
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- Booked jobs per month
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- Completed jobs per month
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- Cost per completed job
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- Revenue generated
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- Return on ad spend
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Cost per booked job = ad spend ÷ (leads × booking rate)
Missed Call Revenue Loss
Every unanswered call is a job that may go to a competitor. See what it costs you.
Revenue Lost per Month
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- Calls missed per month
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- Callers lost for good
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- Jobs lost per month
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- Revenue lost per year
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- Recovered by answering every call
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Lost revenue = missed calls × no-callback rate × booking rate × average ticket
Local Services Ads Budget
Work backward from the number of jobs you want to the Google Local Services Ads budget you need.
Monthly LSA Budget Needed
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- Leads needed per month
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- Weekly budget
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- Cost per booked job
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- Revenue from those jobs
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- Gross profit after ad cost
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Budget = (target jobs ÷ booking rate) × cost per lead
Review Velocity
How many reviews do you need each month to pass your top competitor on Google?
Reviews You Need per Month
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- Review gap today
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- Competitor count in target month
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- Percent of customers who must review
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- 5-star reviews to reach target rating
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Monthly need = (competitor count + competitor rate × months − your count) ÷ months
Service Area Expansion
Estimate the revenue available in a new zip code or town before you commit trucks and ad dollars.
Your Annual Revenue Potential
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- Owner-occupied homes
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- Homes needing service per year
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- Total market value per year
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- Customers you'd win
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- Monthly revenue
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- Net after added cost (yearly)
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Revenue = households × owner rate × need rate × market share × ticket × repeat rate
Technician Capacity vs. Lead Flow
Are you generating more leads than your crew can handle, or paying techs to sit idle?
Capacity Used
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- Max jobs per month (100%)
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- Realistic capacity (at target)
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- Booked jobs from current leads
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- Gap (jobs)
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- Leads needed to fill capacity
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- Revenue impact of the gap
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Capacity = techs × jobs/day × days × utilization. Compare to leads × booking rate.
Maintenance Plan Value
See what a membership or service agreement program is worth in recurring revenue and customer lifetime value.
Annual Recurring Revenue Today
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- Plan revenue per member per year
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- Average membership length
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- Lifetime value per member
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- Members in 12 months
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- Annual recurring revenue in 12 months
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- Net profit from plan (12 months)
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ARR = members × (plan price + upsell rate × upsell ticket). Lifetime = 1 ÷ (1 − retention).
Truck Wrap ROI
Compare the cost of impressions from a wrapped truck against other advertising channels.
Cost per 1,000 Impressions (CPM)
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- Total impressions over wrap life
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- Impressions per year
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- Cost per year
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- Revenue attributed per year
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- Return on wrap investment
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| Channel | Typical CPM |
|---|---|
| Your truck wrap | — |
| Billboard | $5 – $15 |
| Direct mail | $300 – $600 |
| Google Search ads | $30 – $60 |
| Facebook ads | $8 – $15 |
| Radio | $10 – $20 |
CPM = (wrap cost × vehicles) ÷ (miles × impressions/mile × years) × 1,000
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