Auto Dealer, Repair & Detailing Marketing Calculators

For dealerships, independent repair shops, quick-lube, tire, and detailing businesses. Put a number on the revenue in your existing customers, your bays, and your lead funnel. Results update as you type. No email required.

5 Calculators · Find Yours

Repair order value growth Service reminder campaign Lead-to-showroom Bay utilization Customer retention value

Repair order value growth

The cars are already in your bays. See what a better inspection and recommendation process adds to every repair order.

Repair orders per month

Average repair order value$

ROs that get a full multi-point inspection%

Inspections that find additional needed work%

Customers who approve recommended work%

Average value of approved additional work$

Gross profit margin on additional work%

Target improvements

Inspection rate target%

Approval rate target%

Monthly cost of digital inspection tool and training$

Added revenue per year

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Inspections performed per month: —
Additional work sold per month now: —
Upsell revenue per month now: —
Effective average RO now: —
Upsell revenue per month at target: —
Added gross profit per year: —
New effective average RO: —
Value of a 10-point approval rate lift (yearly): —
Return on tool cost: —

Service reminder campaign

Customers forget. A reminder text or email when service is due is the cheapest revenue you can generate. Estimate what one campaign produces.

Customers in your database

Customers due or overdue for service%

Percent with a valid phone or email%

Reminder channel

Booking rate%

Show rate on booked appointments%

Average ticket on a reminder visit$

Gross profit margin%

Campaign cost$

Campaigns per year

Revenue per campaign

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Customers due for service: —
Customers you can reach: —
Appointments booked: —
Cars that show up: —
Gross profit per campaign: —
Cost per car in the bay: —
Return on campaign cost: —
Annual revenue at this cadence: —
Revenue lost to bad contact info (per campaign): —

Lead-to-showroom

For dealerships. Track internet leads through to cars sold, and see which step in the funnel is costing you the most deals.

Internet leads per month

Leads contacted%

Contacted leads that set an appointment%

Appointments that show%

Shown appointments that buy%

Average gross profit per unit$

Cost per internet lead$

Benchmark to compare against

Contact rate benchmark%

Appointment rate benchmark%

Show rate benchmark%

Close rate benchmark%

Cars sold per 100 leads

—

Lead-to-sale rate: —
Units sold per month from internet: —
Cost per sale: —
Gross profit per month: —
Cars per 100 leads at benchmark: —
Units lost per month vs. benchmark: —
Biggest leak in your funnel: —
Units gained by fixing that one step: —

Bay utilization

A bay that isn't billing is costing you rent and a tech's wages. See how much capacity you have and what filling it is worth.

Service bays

Technicians

Shop hours open per day

Days open per week

Billed labor hours per week

Labor rate ($/hour)

Parts revenue per labor hour$

Gross margin on parts%

Tech hourly cost$

Realistic utilization target%

Average billed hours per repair order

Unused revenue per month (to target)

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Available tech hours per week: —
Available bay hours per week: —
Tech utilization: —
Unbilled tech hours per week: —
Idle tech wages per month: —
Hours to fill to reach target: —
Unused gross profit per month: —
Extra repair orders needed per week: —
Revenue per available tech hour (current): —

Customer retention value

Most shops lose the majority of first-time customers after one visit. See what a retained customer is worth and what a better return rate adds.

First-time customers per month

First-time customers who return for a second visit%

Of those, percent who become regulars%

Visits per regular customer per year

Average ticket$

Years a regular stays with you

Referrals per regular over their lifetime

Gross profit margin%

Cost to acquire one first-time customer$

Target second-visit return rate%

Monthly cost of a retention program$

Lifetime value of a retained customer

—

Regulars created per month now: —
First-timers you never see again (monthly): —
Direct lifetime revenue of a regular: —
Referral value of a regular: —
Lifetime profit of a retained customer: —
Value of one first-time customer (today): —
Additional regulars per year at target return rate: —
Lifetime revenue added per year of the program: —
Lifetime profit added, net of program cost: —

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