Perplexity prompt for creating in-depth cornerstone blog content

Brainstorming Prompt:

- I need blog article ideas for a [replace this with your company type] called [replace this with your company name]. 
- For each of the following services, please create 5 blog article ideas that target [replace this with the local city or town you want to target] areas.
  --[List your services]
- Target MOFU and BOFU topics (this helps focus on higher intent topics and less on generalized topics)
- Organize them by intent, for example Evaluation & Consideration and Decision & Conversion
- [PROCESS / EXPECTATIONS] [DECISION SUPPORT]
- Don't just add the city and the service, make it unique and use the city as a secondary target.
- Output it using the structure below.

- For intent (please classify it as; informational, commercial, transactional, or navigational)
Service:
Article Title:
Intent:

Based on [input article title] please do an entity analysis by following the instructions below.

Detailed Instructions for Entity-Based SEO Techniques

1. Comprehensive Content Audit Identifying Entity Association Gaps

Objective: Find where your content fails to connect relevant entities that search engines expect to see together.

Step-by-Step Process

A. Build Your Entity Inventory
1. Export all URLs from your site (use Screaming Frog, Sitebulb, or your CMS)
2. For each core topic page, list the primary entity (the main subject)
3. Use Google's Knowledge Graph API or manually check Google's Knowledge Panel for your primary entities to identify what Google considers related entities

B. Extract Current Entity Usage
1. Run your content through an NLP tool (options include Google's Natural Language API or TextRazor)
2. Export the entities identified in each piece of content
3. Create a spreadsheet with columns: URL | Primary Entity | Secondary Entities Found | Entity Categories

C. Identify Expected Entity Associations
1. For each primary entity, research what related entities should appear:
   - Search your primary keyword and analyze the top 10 results
   - Use tools like Surfer SEO, Clearscope, or MarketMuse to extract entities from top-ranking content
   - Check Wikipedia articles for your topic-note linked entities
   - Review Google's "People also ask" and related searches

2. Create an "expected entity map" for each topic showing:
   - Core entity
   - Required supporting entities (appear in 80%+ of top results)
   - Recommended entities (appear in 50-80%)
   - Differentiating entities (appear in fewer results but add depth)

D. Gap Analysis
1. Compare your extracted entities against expected entity maps
2. Flag gaps in three categories:
   - Critical gaps: Required entities completely missing
   - Depth gaps: Entities mentioned but not developed
   - Context gaps: Entities present but not properly associated with the primary entity

E. Document Findings
Create an audit report with:
- URL-by-URL gap analysis
- Priority score (based on page importance x gap severity)
- Specific entities to add per page

2. Semantic Content Mapping with Targeted Co-occurrence Requirements

Objective: Create a structured map showing which terms and entities must appear together, and how often.

Step-by-Step Process

A. Define Your Semantic Core
1. Identify your pillar topics (5-10 main themes your site covers)
2. For each pillar, list:
   - Primary keyword/entity
   - Semantic variants (synonyms, related phrasings)
   - Subtopics that branch from it

B. Research Co-occurrence Patterns
1. Manual method:
   - Take top 10 ranking pages for your target keyword
   - Copy content into a text analysis tool
   - Identify terms that consistently appear within 50-100 words of your primary keyword
   - Note the frequency patterns

2. Tool-assisted method:
   - Use Surfer SEO's content editor to see NLP-based term recommendations
   - Use MarketMuse to identify topical coverage requirements
   - Use Clearscope for content grading against co-occurrence patterns

C. Build Your Co-occurrence Matrix
Create a spreadsheet with:

| Primary Entity | Co-occurring Term | Proximity Requirement | Frequency Target | Importance |
|----------------|-------------------|----------------------|------------------|------------|
| [Your keyword] | [Related term] | Within X sentences | X times per 1000 words | High/Med/Low |

D. Create Semantic Clusters
1. Group related co-occurring terms into clusters
2. Map which clusters should appear together in content
3. Define the relationship type between clusters:
   - Definitional: Terms that define the primary entity
   - Functional: Terms describing what it does
   - Contextual: Terms showing where/when/why it's relevant
   - Comparative: Terms showing alternatives or related concepts

E. Set Targeting Requirements
For each piece of content, specify:
- Mandatory co-occurrences: Must include these term pairings
- Density targets: e.g., "mention [entity B] within 2 paragraphs of every [entity A] mention"
- Section requirements: e.g., "introductory section must contain [terms X, Y, Z] within 150 words"

3. Entity-Focused Content Briefs with Proximity and Frequency Guidelines

Objective: Create actionable briefs that tell writers exactly which entities to include, how often, and where.

Content Brief Template & Process

A. Header Section
CONTENT BRIEF: [Topic]
Target URL: [URL]
Primary Keyword: [Keyword]
Primary Entity: [Entity]
Word Count Target: [X words]
Content Type: [Guide/Comparison/How-to/etc.]

B. Entity Specification Section

Create a tiered entity list:

Tier 1: Primary Entities (Must Include)
| Entity | Minimum Mentions | Maximum Mentions | First Appearance |
|--------|------------------|------------------|------------------|
| [Entity A] | 8 | 15 | Within first 100 words |
| [Entity B] | 5 | 10 | Within first 200 words |

Tier 2: Supporting Entities (Should Include)
| Entity | Target Mentions | Context for Use |
|--------|-----------------|-----------------|
| [Entity C] | 3-5 | When discussing [specific aspect] |
| [Entity D] | 2-4 | In comparison sections |

Tier 3: Contextual Entities (Nice to Have)
- [Entity E] - adds depth to [topic area]
- [Entity F] - demonstrates expertise in [area]

C. Proximity Guidelines Section

Define specific co-location requirements:

PROXIMITY RULES:
1. [Entity A] + [Entity B]: Must appear within same paragraph at least 3 times
2. [Entity A] + [Entity C]: Must appear within 2 sentences of each other at least twice
3. [Entity D] + [Entity E]: Should appear in same section (within 200 words)

SECTION-SPECIFIC REQUIREMENTS:
- Introduction (first 150 words): Must contain [Entity A], [Entity B], [Entity F]
- Body sections: Each H2 section must reference [Entity A] at least once
- Conclusion: Must co-locate [Entity A] with [Entity G] (outcome/benefit entity)

D. Frequency Guidelines Section

FREQUENCY TARGETS (per 1000 words):
- [Entity A]: 8-12 mentions
- [Entity B]: 4-6 mentions  
- [Entity C]: 2-4 mentions
- Related terms/variants: 15-20 total mentions

DENSITY WARNINGS:
- Do not exceed 15 mentions of [Entity A] per 1000 words (keyword stuffing risk)
- Vary phrasing: use at least 3 different ways to reference [Entity A]

E. Semantic Context Section

ENTITY CONTEXT REQUIREMENTS:

When mentioning [Entity A], associate it with:
- Attributes: [specific descriptors expected]
- Actions: [verbs commonly paired with this entity]
- Outcomes: [results/benefits to connect]

Example patterns to include:
- "[Entity A] enables [outcome]"
- "[Process] using [Entity A]"
- "[Entity A] compared to [Entity B]"

F. Structural Requirements

CONTENT STRUCTURE:
H1: [Must contain Entity A]
  H2: [Section 1 - must contain Entity A + Entity B]
  H2: [Section 2 - must contain Entity A + Entity C]
  H2: [Section 3 - must contain Entity A + Entity D]
  
FAQ Section: Include questions containing [Entity A] with answers 
containing [supporting entities]

4. Competitor Co-occurrence Analysis Revealing Untapped Opportunities

Objective: Discover entity combinations your competitors use that you're missing, and find gaps they haven't filled.

Step-by-Step Process

A. Select Competitors for Analysis
1. Identify your SERP competitors (who ranks for your target keywords)
2. Identify your business competitors (who competes for your customers)
3. Identify topical authorities (who Google treats as experts in your space)
4. Select 5-10 competitors for deep analysis

B. Content Extraction
1. For each competitor, identify their top-performing content:
   - Use Ahrefs/Semrush to find their highest-traffic pages
   - Focus on pages ranking for your target keywords
2. Extract the full text content from these pages
3. Organize by topic cluster for comparison

C. Entity Extraction & Analysis

For each competitor page:

1. Run through NLP entity extraction (Google NL API, TextRazor)
2. Create an entity inventory showing:
   - All entities mentioned
   - Frequency of each entity
   - Entity types (person, organization, concept, etc.)

3. Build a co-occurrence matrix:
   - Which entities appear together on the same pages?
   - Which entities appear within close proximity?
   - What's the frequency pattern for key entity pairs?

D. Cross-Competitor Comparison

Create a master spreadsheet:

| Entity Pair | Competitor 1 | Competitor 2 | Competitor 3 | Your Site | Gap Type |
|-------------|--------------|--------------|--------------|-----------|----------|
| [A] + [B] | Y (8x) | Y (5x) | Y (10x) | N | Critical |
| [A] + [C] | Y (3x) | N | Y (4x) | Y (1x) | Depth |
| [A] + [D] | N | N | N | N | Opportunity |

E. Identify Three Types of Opportunities

1. Consensus gaps (Critical):
   - Entity combinations used by 3+ competitors that you lack
   - These represent expected associations you must address

2. Leader patterns (Fast-follow):
   - Entity combinations used by the #1-2 ranking competitors
   - May indicate what Google currently rewards

3. White space opportunities (Differentiation):
   - Relevant entity combinations NO competitor uses
   - Research whether these are genuinely valuable associations
   - Validate with: academic sources, industry reports, Knowledge Graph connections

F. Quantify the Opportunity

For each gap identified, document:

OPPORTUNITY ASSESSMENT:
Entity Pair: [Entity A] + [Entity E]
Current competitor usage: 4/5 competitors
Your current usage: Not present
Search volume relevance: [Estimate based on related queries]
Implementation difficulty: Low/Medium/High
Priority score: [1-10]

RECOMMENDATION:
Add [Entity E] to pages targeting [Entity A]
Target co-occurrence: X times per page
Proximity: Within same paragraph as [Entity A]

G. Build Your Action Plan

Prioritize opportunities by:
1. Quick wins: High-traffic pages missing high-consensus entity pairs
2. Strategic additions: Entity pairs that differentiate you from competitors
3. New content: Topics where competitors have content you lack entirely

Tools Summary

| Task | Free Options | Paid Options |
|------|--------------|--------------|
| Entity extraction | Google NL API (free tier), spaCy | TextRazor |
| Content analysis | Manual review, TF-IDF tools | Surfer SEO, Clearscope, MarketMuse |
| Competitor research | Manual SERP analysis | Ahrefs, Semrush, Sistrix |
| Crawling | Screaming Frog (free tier) | Sitebulb, Lumar |

Prompt:

Use the Entity analysis from Step 2 to create the article, following the rules below.

- Please create a complete article based on the rules below, but stay focused, and be deliberate with your words so that there are not a lot of filler or fluff. Try to keep it under 2500 words if possible.
- Use the internal linking data below to integrate these links within the article
- Use descriptive H2/H3 headings written like questions or decision criteria (what AI should pull).
- Provide explicit definitions for key terms (especially category jargon) using consistent language across the site.
- Do NOT repeat concepts or semantically similar topics within the article.
- Please go into detail in each section and make the section lengths consistent. Ensure there are not just a lot of words at the beginning and then by the end of the article the sentences are short and lacking depth.
- Make the intro paragraph section concise.
- Please write the content in a conversational, friendly tone that engages the reader.
- Use active voice and personal pronouns to make it more relatable while maintaining a professional and informative approach.
- Please go in-depth into each section to provide more value, even if that means it has fewer sections.
- Do not add [numbers] in the article
- add a thought leadership / POV quote wrapped in blockquote tags in 3-4 sections from [your name].
- Follow SEO best practices for page hierarchy and header tags
- Don't add the content sources in the article.
- Please output it in text-based HTML. Don't use or include styles, divs, a header section, or closing body section.
- Write at a college-level understanding.
- Use list items within most sections and add a bolded title to the list items to explain what they are, but don't count them towards the total word count goal. Don't add them after tables.
- Add a tables with data throughout the article to add value to a section's data.
- Don't be flippant with your wording - example don't say, "hey there fellow marketer".
- Use "We" instead of "I" as it is written from the standpoint of the [your name] or [Business Name]
- Don't add the sources to the content
- Don't add a case study section.
- Add a conclusion paragraph to each that outlines how [Business Name] can help with the topic. Please add a CTA at the end that talks about contacting the [Business Name] if you need help with [the topic of the article]. The topic should be the high level topic and not the title of the article. For example, if the title is "B2B business models to drive growth and revenue in 2025", the main topic that would be included in the CTA would be "B2B marketing".
- for any list items please write a header for the list explaining the list is about, and put the header in a strong tag.
- For any table, please add a header explaining what the table is about, and put the header in a strong tag
- please use the attached spreadsheet. You must strictly avoid every overused construction, word, expression, and punctuation mark listed in this sheet, including the em-dash. For every idea, use one of the suggested replacement strategies from the sheet.
- please avoid language like "submitting a request for form at 11pm". That is considered Flippant content. Avoid saying things like "in the ever-changing world of digital marketing"
- please use only websites that are based in the United States
- Make the conclusion simple and focused, don't just restate what was in the article.


Services: When you mention this word the first time, please link to the associated webpage.

[Your Service Name] [URL of your service]
[Your Service Name] [URL of your service]
[Your Service Name] [URL of your service]
[Your Service Name] [URL of your service]
[Your Service Name] [URL of your service]
[Your Service Name] [URL of your service]
[Your Service Name] [URL of your service]
[Your Service Name] [URL of your service]