Video and photography for CPG & ecommerce brands PDP pages
Stock imagery tells shoppers you’re generic. Inconsistent product photos tell them you’re small. We shoot real products and real people to one visual standard your whole catalog can use.
CPG & Ecommerce Video & Photo Challenges We Solve
The visual content problems we most often fix for product brands:
Our CPG & Ecommerce Video & Photo Services
One shoot standard, a library the whole catalog shares.
Brand anchor video
The flagship piece: who you are, told through real products and real customers, cut for the homepage, ads, and retail pitches.
Product photography
Studio shoots that make every SKU consistent: clean, accurate, and built for PDPs, marketplaces, and print alike.
Lifestyle photography & video
Products in real hands and real homes, the imagery that makes shoppers picture owning it.
Product & explainer video
Short videos showing what the product does and why it’s better, made for the pages where people decide whether to buy.
Social & ad content library
Batches of short-form video and photography cut for the platforms you run, so marketing never waits on assets.
Catalog shoot systems
Repeatable shot lists and production standards, so SKU 800 gets photographed to the same standard as SKU 1.
Our CPG & Ecommerce Video & Photo Process
Built to produce at catalog scale without losing the standard.
Discovery & creative planning
We learn the brand, pick the stories worth telling, and choose which products and people belong on camera.
Pre-production
Shot lists, scripts, schedules, and product logistics, the unglamorous work that makes shoot days efficient instead of chaotic.
Production
Studio and on-location shoots. We direct real people and real products so it looks natural, because it is.
Post-production
Editing, color, retouching, and versioning, every deliverable cut for the specific places it will live, from PDP to vertical ad.
Library & rollout
Everything organized into a shared library with usage guidance, so every channel pulls from the same well.
CPG & Ecommerce Video & Photo FAQs
Do you shoot in studio or on location?
Both. Product photography usually runs in studio for consistency; lifestyle and brand video shoot on location where the products actually live.
We have hundreds of SKUs. Does this scale?
Yes, that’s what the shoot systems are for. Standardized setups and shot lists keep quality consistent whether it’s 20 products or 800.
Can we use the content on marketplaces and retail decks too?
That’s the goal. The library comes with usage guidance so every channel, DTC, marketplace, and retail, stays on brand.
How often should we refresh visual content?
The anchor video holds up for a few years. Product and social content need refreshing as the catalog changes, most brands do an annual or semi-annual cycle.
More Ways We Help CPG & Ecommerce Brands
Ready to look like the brand you actually are?
Video and photography for every channel you sell in.
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