Contractor marketing services for general and specialty contractors
We help general and specialty contractors build a qualified project pipeline through local visibility, project proof, and reputation that survives due diligence.
Whether the client is a homeowner, an owner’s rep, or a GC, the vetting is the same: search, proof, reputation. We build all three.
Contractor Marketing Challenges We Solve
The growth problems we most often fix for contractors:
Transforming a Specialized Construction Company into a Lead Generation Machine
DeVooght House Lifters is a construction company that specializes in house lifting, moving, and foundation repair. They work with homeowners who need to raise their homes for flood protection, fix foundations, or move their houses within the area.
Challenge: DeVooght House Lifters wanted to boost their online presence and attract more qualified leads. Their website was not ranking well in search results, so they were not getting enough visitors or new business.
Read the Full Story →“Bill and the team are extremely responsive and easy to work with.”
They made the website redesign process easy and have measurably improved our company’s online presence. We have seen a 120% increase in qualified leads, and a 200% increase in Google organic traffic.
Owner, DeVooght House Lifters
Our Contractor Marketing Services
Local visibility and proof for GCs and specialty trades.
Contractor SEO
Rank for your trade, sector, and region — residential or commercial.
Project Proof Pages
Portfolios and case studies that pass client and GC vetting.
Review & Reputation
Reputation strength that de-risks awarding you the job.
Contractor Website Design
Credibility-first sites with clear service and sector paths.
Bid-List Visibility
Content and presence that get specialty firms onto GC bid lists.
AI Search Optimization
Be the contractor AI tools recommend in your market.
Our Contractor Marketing Process
Built for proof-driven hiring decisions.
Discovery & Audit
We learn your project types, margins, and pipeline goals, then audit your visibility in search, AI answers, and the channels your clients use to vet firms.
Strategy & Plan
We combine your growth goals with the audit data to build a plan focused on qualified project inquiries — not vanity metrics.
Website & Portfolio Foundation
We rebuild the conversion and technical foundation, and turn your completed projects into the proof that wins the next one.
Authority Content & Visibility
Service, sector, and project content built for how owners and developers research — in Google and in AI answers.
Measure & Optimize
Monthly reporting on inquiries, bids, and awarded work, with continuous optimization as results come in.
Contractor Marketing FAQs
Residential or commercial — which do you handle?
Both. The funnels differ (homeowner urgency vs. bid-list credibility) and we build the right one for your mix.
Can you get us on more GC bid lists?
Yes — GCs search for qualified subs constantly; visibility plus proof pages is how you show up qualified.
We’re busy now. Why invest?
Pipelines are built in the busy season and spent in the slow one — that’s exactly when to build owned visibility.
What results should we expect?
Visibility in 60 to 90 days; a deeper, better-qualified pipeline over two quarters.
Ready for a deeper project pipeline?
SEO, proof, and reputation for general and specialty contractors.
Let’s Talk