Guiding an Enterprise Supply Chain Software Company Through a Complete Website Redesign

LLamasoft (now part of Coupa Software) was an enterprise supply chain analytics and design software company.

Industry: Enterprise Software / Supply Chain Analytics Type: Enterprise SaaS

The Results

What the Work Produced

50%+

Demo Requests

7%+

Organic Traffic

11%+

Lead Opportunity

The Challenge

Where Things Stood

They needed a true SEO partner to guide them through a complete website redesign. Their internal team lacked SEO expertise and needed detailed guidance throughout the redesign and relaunch process.

Client LLamasoft Enterprise Software / Supply Chain Analytics

The Approach

What We Did

Comprehensive SEO guidance throughout the redesign, protecting search visibility at every stage

A customized plan for site architecture, content migration, and redirect requirements

Step-by-step support so non-SEO team members could implement recommendations confidently

Adapting recommendations as business priorities and timelines shifted

A month post-launch, we increased traffic by 7% and demo requests by 50%.

We evaluated a few firms, but none were as knowledgeable and flexible as their team. Without Bill’s detailed help and suggestions, we would never have achieved the success we are having with our new site.

Sarah
Senior Product Manager, LLamasoft (now Coupa)

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