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EmulentDigital Marketing Services

Google Ad Services for the searches that end in a call

Google Ad services are the setup and day-to-day management of paid campaigns on Google Search, Maps and YouTube, so a business shows at the top for the searches that end in a call, a form or a sale. Emulent sets up and runs Search, Local Services, Performance Max and YouTube campaigns, builds the landing pages and tracks every lead back to the search that produced it.

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Google Ads · the sponsored result up top

Google Ads reach people at the moment they search for what you sell, and we put the budget behind the searches that turn into customers.

What You Get

What do Google Ads deliver?

What a well-run account gives you that a self-run one usually does not:

Show up at the top of Google for the searches that bring in customers, within days of launch.
Pay for the searches that turn into calls and forms, with the ones that never convert blocked as negative keywords.
Send each click to a landing page built for that search, so more of them become leads.
Know what each lead cost, tracked from the click to the call, the form or the sale.
See which searches convert before you write SEO pages for them.

Do you need a full Google Ads program?

Three connected services take an account from the first keyword list to a monthly lead report you can compare with your other channels.

01

Account structure and keyword research

We build campaigns around the searches your customers make, grouped by service and location, with match types and negative keywords set so the budget goes to searches that can turn into a sale.

Keyword research by service and location
Negative keyword lists built before launch
Campaign types picked for the goal: Search, Local Services, Performance Max or YouTube
02

Ad copy and landing pages

Responsive search ads get up to 15 headlines and 4 descriptions. We write them around what the searcher typed, add sitelinks, call and location assets, and build the page the click lands on.

Headlines and descriptions tested against each other
Call, location and sitelink assets
Landing pages written for the search that brought the visitor
03

Conversion tracking and optimization

Calls, forms and sales are tracked in Google Ads and Analytics 4, with leads and sales imported from your CRM where you have one. We review search terms every week and move budget toward the campaigns with the lowest cost per lead.

Call and form tracking
Enhanced conversions and CRM imports
Weekly search term reviews and bid changes
Tactical Options

Which Google Ads services can you buy on their own?

If you do not need a full program, pick the piece you need. Each one is scoped and priced on its own.

Account audit

Already running Google Ads? We review your structure, search terms, tracking and landing pages, and hand you a list of what to change and what it should save.

Local Services Ads setup

For eligible businesses, we set up and manage Local Services Ads, including the Google Screened or Google Guaranteed check, the profile, the budget and lead disputes.

Landing pages only

If your team runs the ads, we build the pages the clicks land on, with tracking installed and a form or call button that matches the search.

By Industry

Which industries does Emulent run Google Ads for?

Google Ads programs for the industries we serve, each built around the conversations customers in that market have before they buy.

06

B2B Companies

07

Franchises & Multi-Location Brands

08

Industrial & Manufacturing

09

Small Businesses

10

CPG & E-commerce

Is your Google Ads budget going to the right searches?

We will show you what your market searches for and what a first month would cost.

Let’s Talk