65+ marketing connectors for Claude: use cases and how to connect them

Key takeaways

• Connectors let Claude read data from, and in many cases act inside, the marketing tools you already use, through the Model Context Protocol (MCP).
• Claude inherits your permissions: Anthropic’s documentation says a connector can only reach what you can access in the source system.
• This list covers 65 connectors across SEO, CRM, email, analytics, design, CMS, project management, automation, payments and privacy.
• Most connect the same way: open the Connectors Directory, choose the tool, sign in and approve access. Team and Enterprise owners must enable connectors first.
• Availability, features and tool counts change often, so confirm each connector’s page in the directory before building a workflow around it.

One of the most useful ways to put AI to work in marketing is to connect Claude directly to your existing tools. Instead of switching tabs, exporting CSVs and stitching reports together, you can ask Claude to pull data, analyze campaigns, draft content or update records in plain language. This Emulent guide lists 65 connectors marketers can use with Claude, what each is good for and how to get started.

How do Claude connectors work, and how do you add them?

Connectors use the Model Context Protocol to give Claude access to an app’s data and actions. According to Anthropic’s help center, connectors let Claude access your apps and services, retrieve your data and take actions within connected services, and Claude inherits each person’s permissions from the connected service. If you cannot see a record in the source tool, Claude cannot either.

• In a chat, click the “+” button, hover over Connectors and choose to manage or browse connectors. You can also browse from the Connectors section in Settings.
• Pick a connector, review its description and capabilities, then click Connect and sign in to the service.
• Approve only the permissions you need, and turn the connector on in the conversations where you want Claude to use it.
• On Team and Enterprise plans, an owner enables connectors for the organization first, and can limit actions, for example allowing reads but blocking writes.
• For tools not in the directory, you can add a custom connector with the service’s remote MCP server URL. Only connect servers from organizations you trust.

A few cautions apply to every connector below. Confirm what each one can read and write before connecting, keep customer personal data and protected health information out of tools that are not approved for it and review any action Claude proposes before it changes live campaigns, records or payments.

Which SEO and search analytics connectors work with Claude?

SEO and search analytics connectors bring keyword, backlink, ranking and local visibility data into Claude so you can research and report without exporting spreadsheets.

1. Semrush

Semrush’s connector gives Claude access to keyword, organic research, backlink, site audit and traffic data from one of the most widely used SEO platforms.

• Research keyword volume, difficulty and intent for a new page.
• Compare a competitor’s organic keywords with yours to find content gaps.
• Summarize the most serious issues from a site audit.

2. Ahrefs

Ahrefs is known for its backlink index and keyword database, and its connector exposes backlink, keyword, SERP and organic traffic data, plus Brand Radar data on AI search mentions.

• Analyze a domain’s referring domains and new or lost links.
• Check which pages rank and what formats win for a target keyword.
• Track how often your brand appears in AI-generated answers.

3. Local Falcon

Local Falcon runs grid-based rank scans that show where a Google Business Profile appears across a map, which is essential for local businesses.

• Run a scan to see visibility across your service area.
• Compare your grid rankings with nearby competitors.
• Flag neighborhoods where visibility dropped since the last scan.

4. AirOps

AirOps focuses on content built for AI search, with brand kits, personas, topic management and prompt analysis.

• Keep drafts consistent with a documented brand kit and voice.
• Research topic clusters for topical authority.
• Review which questions your audience asks AI assistants.

Which competitive and market intelligence connectors are available?

Competitive intelligence connectors help Claude size markets, benchmark competitors and pull buyer-review insights.

5. Similarweb

Similarweb estimates website traffic, channel mix and audience behavior for almost any site.

• Benchmark your traffic sources against competitors.
• Spot referral and partner sites that send traffic to rivals.
• Track market share shifts in your category.

6. G2

G2’s connector surfaces software reviews, category data and buyer insights.

• Summarize what reviewers praise and criticize about competitors.
• Find language buyers use to describe your category.
• Monitor new reviews of your own product.

7. CB Insights

CB Insights provides company, funding and market research data.

• Profile competitors’ funding, acquisitions and partnerships.
• Research emerging companies in your space.
• Pull market maps for strategy decks.

Which CRM and sales connectors can Claude use?

CRM connectors let Claude look up records, summarize pipeline and, where permitted, update deals and contacts.

8. HubSpot

HubSpot’s connector gives Claude access to CRM objects such as contacts, companies and deals.

• Summarize open deals and their next steps.
• Look up a contact’s history before a call.
• Find accounts that went quiet for follow-up.

9. Zoho CRM

Zoho CRM’s connector exposes records, modules and activity data from Zoho’s CRM.

• Pull pipeline reports by stage or owner.
• Review recent activity on top accounts.
• Draft follow-ups based on deal notes.

10. Attio

Attio is a flexible CRM, and its connector lets Claude query and update records and lists.

• Build lists of target accounts from CRM data.
• Summarize relationship history across a company.
• Update records after a meeting.

11. Close

Close is a sales CRM built around calling and email, with a connector covering leads, opportunities and activities.

• Review call and email activity by rep.
• Find leads with no recent contact.
• Summarize opportunity status for a pipeline review.

12. Day AI

Day AI is an AI-native CRM that captures conversations and relationship context.

• Ask about the state of a relationship before outreach.
• Summarize recent customer conversations.
• Surface deals that need attention.

13. Clarify

Clarify is an AI-first CRM, and its connector lets Claude work with contacts, companies and deals.

• Review a pipeline snapshot.
• Find accounts by attribute or activity.
• Update records from meeting notes.

14. Common Room

Common Room aggregates community, product and social signals about people and accounts.

• Identify accounts showing buying signals.
• See who from a target company engaged with your content.
• Rank outreach by recent activity.

15. Salesforce

Salesforce integrates with Claude through partner offerings for its CRM data.

• Summarize account and opportunity records.
• Prepare account briefs before meetings.
• Spot stalled opportunities.

Which email marketing and automation connectors are available?

Email marketing connectors help Claude analyze campaigns, segments and flows, and draft email content.

16. Klaviyo

Klaviyo’s connector covers campaigns, flows, lists, segments and performance metrics for ecommerce email and SMS.

• Compare campaign performance by segment.
• Find flows with falling conversion.
• Draft subject line variants for testing.

17. MailerLite

MailerLite’s connector gives access to subscribers, groups, campaigns and automations.

• Summarize recent campaign results.
• Review subscriber growth and unsubscribes.
• Draft a newsletter from recent blog posts.

18. ActiveCampaign

ActiveCampaign combines email marketing, automation and CRM, and its connector reaches contacts, campaigns and automations.

• Report on automation performance.
• Find contacts who engaged but did not convert.
• Review tags and lists for cleanup.

19. Gmail

The Gmail connector lets Claude search and read your email and draft messages.

• Find past conversations with a client before a meeting.
• Summarize a long thread.
• Draft replies for your review.

Which prospecting and data enrichment connectors work with Claude?

Prospecting and enrichment connectors help build target lists and enrich records. Follow privacy laws and each platform’s terms when using personal data.

20. Apollo.io

Apollo.io provides a B2B contact and company database with engagement tools.

• Build lists of companies matching your ideal customer profile.
• Enrich account records with firmographic data.
• Review sequence performance.

21. Clay

Clay combines data sources to enrich and research companies and people.

• Enrich a target account list with several data sources.
• Research accounts before outreach.
• Score leads with custom criteria.

22. Vibe Prospecting

Vibe Prospecting offers company and contact data for building prospect lists.

• Find companies by industry, size and location.
• Build contact lists for a campaign.
• Research market segments.

23. Outreach

Outreach is a sales engagement platform covering sequences, prospects and activity.

• Review sequence reply rates.
• Find prospects due for follow-up.
• Summarize rep activity.

Which marketing analytics and data aggregation connectors are available?

Marketing analytics connectors pull data from ad platforms, analytics and product tools so Claude can build cross-channel reports.

24. Windsor.ai

Windsor.ai connects to hundreds of marketing sources, including ad platforms, analytics and CRMs, and can also take actions on some ad platforms.

• Build a cross-channel spend and conversion report.
• Compare ad performance across Meta, Google and LinkedIn.
• Pull Search Console and GA4 data together.

25. Supermetrics

Supermetrics aggregates data from advertising, analytics and social platforms.

• Report campaign results across channels.
• Track spend pacing against budget.
• Answer ad hoc performance questions.

26. Omni Analytics

Omni is a business intelligence platform, and its connector lets Claude query modeled data.

• Ask questions of your BI models in plain language.
• Pull figures for a weekly report.
• Explore trends without writing SQL.

27. Coupler.io

Coupler.io moves data from marketing and business apps into reports and warehouses.

• Combine data from several tools for analysis.
• Refresh reporting datasets.
• Check data freshness before a review.

28. PostHog

PostHog is a product analytics platform with event, funnel and experiment data.

• Analyze signup and activation funnels.
• Review experiment results.
• Find where users drop off.

29. Pendo

Pendo tracks product usage and in-app guidance.

• See which features users adopt.
• Measure the effect of in-app guides.
• Find accounts with falling usage.

Which partner and ecosystem marketing connector is available?

Partner data helps find overlapping customers and co-selling opportunities.

30. Crossbeam

Crossbeam compares account lists with partners to find overlaps without sharing full datasets.

• Find shared customers and prospects with a partner.
• Rank co-marketing ideas by overlap.
• Prepare partner meeting briefs.

Which design and creative connectors work with Claude?

Design connectors let Claude work with brand assets, files and presentations.

31. Canva

Canva’s connector lets Claude find, create and edit designs in your Canva account.

• Locate on-brand templates for a campaign.
• Draft social graphics from approved templates.
• Pull existing designs into a review.

32. Figma

Figma’s connector gives Claude design context from files and can create designs and diagrams.

• Turn a Figma frame into implementation notes.
• Review a design system’s components.
• Create diagrams in FigJam.

33. Magic Patterns

Magic Patterns generates UI designs and prototypes from prompts.

• Prototype a landing page layout.
• Explore design variations quickly.
• Share mockups with stakeholders.

34. Cloudinary

Cloudinary manages and optimizes images and video for the web.

• Find and organize media assets.
• Generate optimized image variants.
• Review asset usage.

35. Gamma

Gamma creates presentations, documents and web pages from prompts.

• Draft a pitch deck outline.
• Turn a report into a presentation.
• Build quick one-page summaries.

Which website and CMS connectors can Claude manage?

CMS connectors let Claude draft, update and audit site content. Review changes before publishing.

36. WordPress.com

The WordPress.com connector works with sites hosted on WordPress.com for posts, pages and settings. Self-hosted WordPress sites typically need a custom MCP setup or plugin instead.

• Draft and schedule posts.
• Audit pages for missing meta descriptions.
• Update content across several pages.

37. Webflow

Webflow’s connector reaches CMS collections, pages and site data.

• Update CMS items in bulk.
• Audit page SEO settings.
• Draft new collection entries.

38. Wix

Wix’s connector manages site content and business data on Wix sites.

• Update pages and blog posts.
• Review site settings.
• Manage store or booking data.

39. Sanity

Sanity is a headless CMS with structured content, and its connector lets Claude query and edit documents.

• Query content across a structured dataset.
• Draft new documents in the right schema.
• Find outdated content for refresh.

40. Netlify

Netlify hosts and deploys web projects, and its connector covers sites and deploys.

• Check deploy status.
• Review site configuration.
• Trigger builds after content updates.

41. Notion

Notion’s connector lets Claude search, read and create pages and databases.

• Find campaign briefs and notes.
• Create content calendars and briefs.
• Summarize meeting notes into tasks.

Which link management connector is available?

Link data shows which channels and messages earn clicks.

42. Bitly

Bitly’s connector covers short links, QR codes and click analytics.

• Create tracked links for a campaign.
• Compare clicks by channel.
• Report QR code scans from print materials.

Which customer support and feedback connectors work with Claude?

Support data reveals the questions and objections that should shape marketing content.

43. Intercom

Intercom’s connector reaches conversations, contacts and help content.

• Find common customer questions to answer in content.
• Summarize feedback on a feature.
• Review conversation trends.

44. Pylon

Pylon is a B2B support platform with account-level issue data.

• Review support issues by account.
• Spot accounts at risk.
• Summarize recurring requests.

Which forms and lead capture connectors are available?

Form and scheduling data connects marketing to booked conversations.

45. Jotform

Jotform’s connector covers forms and submissions.

• Summarize form responses.
• Find drop-off in multi-step forms.
• Create new forms from a brief.

46. Calendly

Calendly’s connector reaches event types, bookings and availability.

• Report booked meetings by source.
• Review no-show rates.
• Check availability before outreach.

Which event marketing connector works with Claude?

Event platforms provide ticket and attendee data for event-led marketing.

47. Ticket Tailor

Ticket Tailor sells event tickets, and its connector covers events, orders and attendees.

• Track ticket sales against goals.
• Summarize attendee data for follow-up.
• Compare performance across events.

Which project management connectors can Claude use?

Project tools let Claude turn plans into tasks and report on progress.

48. Asana

Asana’s connector covers projects, tasks and status.

• Create tasks from a campaign plan.
• Summarize overdue work.
• Report project status.

49. ClickUp

ClickUp’s connector reaches spaces, lists and tasks.

• Build a content calendar as tasks.
• Review workload by assignee.
• Update task status from notes.

50. Atlassian (Jira and Confluence)

The Atlassian connector covers Jira issues and Confluence pages.

• Create Jira tickets for website fixes.
• Find documentation in Confluence.
• Summarize sprint progress.

51. Linear

Linear’s connector manages issues, projects and cycles.

• Create issues for site bugs.
• Review project progress.
• Summarize open work.

52. Monday.com

Monday.com integrates with Claude through partner offerings for boards and items.

• Update campaign boards.
• Report status across projects.
• Create items from plans.

Which workflow automation connectors are available?

Automation platforms let Claude trigger actions across thousands of apps.

53. Zapier

Zapier connects Claude to actions in thousands of apps through its automation platform.

• Trigger actions in apps without native connectors.
• Send data between tools after a conversation.
• Automate routine updates.

54. Make

Make, formerly Integromat, runs visual automation scenarios across apps.

• Run existing scenarios from Claude.
• Check scenario status.
• Build steps for new workflows.

55. n8n

n8n is an open-source automation tool, and its connector can run workflows.

• Trigger self-hosted workflows.
• Pass data from Claude into automations.
• Check workflow results.

56. Process Street

Process Street manages checklists and recurring processes.

• Run launch checklists.
• Review process completion.
• Create checklists from SOPs.

Which communication and collaboration connectors work with Claude?

Communication and collaboration connectors keep Claude in the loop on team conversations and schedules.

57. Slack

Slack’s connector lets Claude search channels and send messages.

• Find decisions made in campaign channels.
• Summarize a busy thread.
• Post a report to a channel.

58. Google Calendar

Google Calendar’s connector covers events and availability.

• Plan launch timelines around team calendars.
• Find meeting slots.
• Summarize the week ahead.

59. Fellow.ai

Fellow records meetings and manages notes and action items.

• Summarize client meetings.
• Pull action items into task tools.
• Review decisions from past meetings.

Which file storage and document management connectors are available?

Storage connectors let Claude find and read the files your team already keeps.

60. Google Drive

Google Drive’s connector lets Claude search and read files in your Drive.

• Find past campaign reports.
• Summarize research documents.
• Pull figures from shared files.

61. Box

Box’s connector covers files and folders in Box.

• Search contracts and briefs.
• Summarize documents.
• Organize content libraries.

Which payments and ecommerce connectors work with Claude?

Payment and store data ties marketing to revenue. Review any write action carefully.

62. Stripe

Stripe’s connector covers customers, payments, subscriptions and invoices.

• Report revenue by plan or period.
• Find failed payments to follow up.
• Review subscription churn.

63. PayPal

PayPal’s connector reaches transactions, invoices and related data.

• Summarize sales by period.
• Review refunds and disputes.
• Create invoices for review.

64. Shopify

Shopify integrates with Claude for store data such as products, orders and customers. Emulent recommends Shopify for ecommerce.

• Report top products and margins.
• Find customers for win-back campaigns.
• Draft product descriptions.

Which privacy and compliance connector is available?

Privacy tools help marketing teams stay within consent and data rules.

65. DataGrail

DataGrail manages privacy requests, consent and data mapping.

• Review cookie and consent settings.
• Check the status of privacy requests.
• Audit which tools process personal data.

A caveat on this whole list: connector availability, capabilities and tool counts change frequently as vendors update their MCP servers, and some integrations are offered through partners rather than the directory. Treat this as a map of what is possible, check each connector’s directory page and start with two or three that touch your most repetitive work. Emulent helps marketing teams choose connectors, set safe permissions and build reporting and content workflows around them, including for WordPress sites and Shopify stores. Contact the Emulent team to plan your AI-connected marketing stack.