Restaurant & Hospitality Marketing Calculators
For restaurants, cafés, bars, and venues. Find the revenue you're leaving on the table and what each fix is worth. Results update as you type. No email required.
Seat capacity gap
Compare what your dining room could bring in against what it actually does, and see how big the marketing opportunity is.
Revenue gap to target (per week)
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- Seat capacity per week (covers)
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- Current occupancy
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- Full-capacity revenue per week
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- Actual revenue per week
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- Covers to reach target occupancy
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- Revenue gap per year
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- Profit in that gap per year
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- Each additional cover per day is worth (yearly)
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Loyalty program breakeven
Rewards cost money. Find out whether the extra visits a loyalty program drives are worth more than the rewards you give away.
Net gain per year
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- Extra visits per year
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- Added revenue from extra visits and bigger checks
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- Added contribution margin
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- Reward cost (after breakage)
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- Program cost
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- Breakeven visit lift needed
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- Net gain per member
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Third-party delivery commission
App commissions can wipe out the margin on an order. See what you're paying and what shifting orders to direct ordering would save.
Net savings per month from direct ordering
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- Third-party gross sales per month
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- Commission and fees paid per month
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- Commission paid per year
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- Profit per third-party order
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- Profit per direct order
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- Orders shifted per month
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- Net savings per year
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- Orders needed to cover the direct platform cost
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Slow-night promo calculator
Discounts bring people in, but they also cut the margin on guests who would have come anyway. See whether a promo actually makes money.
Net profit change per night
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- Covers with promo
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- Profit tonight without promo
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- Profit tonight with promo
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- Margin given away to existing guests
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- Future value of returning new guests (per night)
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- Net including return visits (per night)
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- Monthly impact
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- Lift needed to break even (night only)
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Google Business Profile value
Your free Google listing probably drives more revenue than any ad you run. Use the numbers from your profile's Performance report to put a dollar value on it.
Monthly revenue from your Google listing
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- Total actions per month
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- View-to-action rate
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- Visits attributed to the listing
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- Guests served
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- Annual revenue from the listing
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- Each 100 extra profile views is worth
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- Reaching 4.6 stars would add (monthly)
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Catering & private event upsell
Events and catering are high-ticket, high-margin revenue that most restaurants under-promote. Estimate what a real events program would add.
Added event revenue per year
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- Bookings per month now
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- Event revenue per year now
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- Bookings per month with the push
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- Bookings lost to capacity
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- Added contribution margin per year
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- Net after cost per year
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- Lifetime value of one event client
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- Value of simply answering every inquiry (yearly)
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Not happy with the numbers your marketing is producing?We’ll walk through your lead flow together and find the leak — free, no strings.
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