Real Estate Marketing Calculators
For agents, teams, and brokerages. Work out what a lead is worth, where deals come from, and what slow follow-up costs. Results update as you type. No email required.
Affordable cost per lead
Start from your commission and work backward to the most you can pay for a lead without losing money.
Affordable cost per lead
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- Gross commission per deal
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- Net to you per deal
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- Lead-to-closing rate
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- Leads needed per closing
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- Marketing budget per closing
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- Break-even cost per lead
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Listing-to-lead
Every listing is a lead magnet. Estimate how many buyer-side deals your listings generate on top of the listing commission.
Buyer-side closings from listings
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- Buyer inquiries per year
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- Inquiries worked
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- Buyer clients signed
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- Buyer-side commission
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- Extra listings from neighbors
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- Total added income per year
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- Added income per listing taken
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Sphere of influence planner
Your database is your best lead source, if you actually work it. See what a touch plan produces and what it's worth to grow the list.
Total deals from sphere per year
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- Effective touch strength
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- Contacts who'll transact this year
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- Direct deals from your sphere
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- Referral deals
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- Commission income
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- Return on touch plan cost
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- Each contact is worth (per year)
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- Deals next year with added contacts
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Lead response time value
Online buyer leads contact several agents at once. The first to respond usually wins. See what your speed costs you.
Deals lost per year to slow response
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- Contact rate at your speed
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- Leads contacted now
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- Leads contacted at under 5 min
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- Deals closed now (monthly)
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- Commission lost per year
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- Return on a speed fix
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| Response time | Contact rate | Deals / yr |
|---|
Open house ROI
Is the Sunday afternoon worth it? Price every open house by the leads and deals it produces.
Net value per open house
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- Real leads per open house
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- Buyer clients per open house
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- Closings per open house (buyer + listing)
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- Expected commission per open house
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- Full cost per open house (cash + time)
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- Cost per lead
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- Open houses needed per closing
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- Annual net from open houses
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Agent recruiting value
For brokerages and team leaders. What is one recruited agent worth to the company, and what can you afford to spend to bring them on?
Lifetime value of one recruited agent
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- Gross commission income per year
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- Company dollar per year (year one)
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- Net contribution per year after support
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- Expected years with the company
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- Months to recover recruiting cost
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- Return on recruiting cost
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- Max you can spend to recruit one agent
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Not happy with the numbers your marketing is producing?We’ll walk through your lead flow together and find the leak — free, no strings.
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