Law Firm Marketing Calculators
Work out what a case is worth, what you can afford to pay for one, and where your marketing dollars should go. Results update as you type. No email required.
Maximum affordable cost per lead
Find the most you can pay for a lead in a practice area and still hit your profit target.
Maximum cost per lead
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- Overall lead-to-case rate
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- Leads needed per signed case
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- Profit per signed case
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- Max marketing spend per case
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- Break-even cost per lead
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Intake speed loss
Leads go cold fast. See how many cases slow follow-up costs you each month.
Cases lost per month to slow intake
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- Contact rate at your current speed
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- Leads you reach now
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- Leads you'd reach at under 5 min
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- Cases signed now
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- Fee revenue lost per month
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- Fee revenue lost per year
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- Return on fixing intake
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Practice area profitability
Compare the return on marketing spend for each practice area and see where to move budget.
| Practice area | Monthly spend ($) | Cases signed / mo | Avg fee ($) | Margin (%) | Cost / case | Profit / mo | Return | |
|---|---|---|---|---|---|---|---|---|
| — | — | — | ||||||
| — | — | — | ||||||
| — | — | — | ||||||
| — | — | — |
Summary
Blended return on spend
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- Total monthly spend
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- Total monthly profit after marketing
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- Best-performing area
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- Weakest area
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Referral vs. inbound case mix
Referrals feel free, but they aren't. Compare the true cost of a signed case from every source.
| Source | Cases / mo | Direct cost / mo ($) | Hours / mo | Referral fees paid ($/mo) | True cost / case | Share of cases |
|---|---|---|---|---|---|---|
| — | — | |||||
| — | — | |||||
| — | — | |||||
| — | — | |||||
| — | — |
Summary
Blended cost per signed case
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- Total cases per month
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- Total true cost per month
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- Cheapest source
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- Most expensive source
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- Cases from referrals
Consultation conversion
Work backward from your monthly case goal to the consults and leads you need to book.
Consults you need to book
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- Cases signed at current volume
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- Consults that must be held
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- Leads you need
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- Additional consults vs. today
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- Attorney hours in consults per month
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- Revenue at goal
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Retainer vs. contingency cash flow
Contingency cases pay big but pay late. See how your case mix affects how long marketing dollars take to come back.
Retainer / flat-fee cases
Contingency cases
Weighted months until spend returns
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- Retainer cases signed / mo
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- Contingency cases signed / mo
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- Retainer fee per marketing $
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- Contingency fee per marketing $ (expected)
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- Cash tied up before contingency fees arrive
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- Months of runway from reserve
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- Monthly fee revenue at steady state
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Not happy with the numbers your marketing is producing?We’ll walk through your lead flow together and find the leak — free, no strings.
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