Free Sales Funnel KPI Calculators
Twelve interactive funnel models - drop in your own traffic, lead, and sales numbers and every conversion rate, cost-per metric, and return updates instantly. No email required.
Lead Magnet Funnel
You give away something free (a guide, checklist, or template) in exchange for an email address, then offer a paid product right after.
Return on Ad Spend
—
- Opt-In Rate
- —
- Cost per Lead
- —
- Upsell CR (Leads to Upsells)
- —
- CPA per Upsell
- —
High-Ticket Sales Funnel
For expensive services sold over the phone. People watch a video, fill out an application, then book a sales call with you.
Return on Ad Spend
—
- Opt-In Rate
- —
- Cost per Lead
- —
- Video to Application Rate
- —
- Application to Booking Page
- —
- Booking Rate
- —
- Cost per Application
- —
- Cost per Booked Call
- —
- Show-Up Rate
- —
- Cost per Show-Up
- —
- Close Rate
- —
- CPA per Client
- —
- Client CR (Leads to Clients)
- —
Sales Funnel + Upsell / Downsell
A standard online sales page. After someone buys, they see one extra offer (the upsell). If they say no, they see a cheaper offer (the downsell).
Return on Ad Spend
—
- Opt-In Rate
- —
- Cost per Lead
- —
- Sales Page to Checkout
- —
- Checkout CR
- —
- CPA per Sale
- —
- Sales CR (Leads to Sales)
- —
- Upsell CR (Sales to Upsells)
- —
- Downsell Page Visitors
- —
- Downsell Take Rate
- —
- Downsell CR (Sales to Downsells)
- —
Webinar Funnel
People sign up for a free online webinar, watch it live, and buy at the end. A replay recording goes out afterward to catch the people who missed it.
Return on Ad Spend
—
- Opt-In Rate
- —
- Cost per Lead
- —
- Broadcast to Checkout
- —
- Live Checkout CR
- —
- CPA per Sale (Live)
- —
- Live Sales CR
- —
- Replay to Checkout
- —
- Replay Checkout CR
- —
- CPA per Sale (Replay)
- —
- Replay Sales CR
- —
Product Launch Funnel
You release four videos over several days to build excitement, then open the doors to buy at the end of the series.
Return on Ad Spend
—
- Opt-In Rate
- —
- Cost per Lead
- —
- Video 1 to Video 2
- —
- Video 2 to Video 3
- —
- Video 3 to Video 4
- —
- Video 4 to Checkout
- —
- Checkout CR
- —
- CPA per Sale
- —
- Sales CR (Leads to Sales)
- —
- Upsell CR (Sales to Upsells)
- —
- Downsell Take Rate
- —
- Downsell CR
- —
Live Event Funnel
For in-person or live events. Attendees sign up, then get sent to a special offer page after the event.
Sales CR (Leads to Sales)
—
- Opt-In Rate
- —
- Offer Page to Checkout
- —
- Checkout CR
- —
- Upsell CR (Sales to Upsells)
- —
- Downsell Page Visitors
- —
- Downsell Take Rate
- —
- Downsell CR (Sales to Downsells)
- —
Survey Funnel
Visitors take a short quiz first, then get asked for their email. The quiz answers tell you what each person actually needs.
Return on Ad Spend
—
- Quiz to Opt-In Page
- —
- Opt-In Rate
- —
- Cost per Lead
- —
- Sales Page to Checkout
- —
- Checkout CR
- —
- CPA per Sale
- —
- Sales CR (Leads to Sales)
- —
SaaS Onboarding Funnel
People sign up for a free account or trial, and some of them upgrade to a paid plan.
Return on Ad Spend
—
- Sign-Up Rate
- —
- Cost per Sign-Up
- —
- Upgrade CR (Sign-Ups to Paid)
- —
- CPA per Paid Upgrade
- —
E-commerce Store Funnel
For online stores. Follows shoppers from landing on your site, to viewing a product, to adding it to the cart, to actually paying.
Return on Ad Spend
—
- Session to Product View
- —
- Product View to Cart
- —
- Cart to Checkout
- —
- Checkout Completion
- —
- Cart Abandonment
- —
- Overall CR (Sessions to Orders)
- —
- CPA per Order
- —
- Average Order Value
- —
- Revenue per Session
- —
- Cost per Session
- —
Local Service Lead Funnel
For local businesses like plumbers, roofers, and med spas. Website visitors call or fill out a form, you give a quote, and some become paying jobs.
Return on Ad Spend
—
- Visitor to Lead Rate
- —
- Cost per Lead
- —
- Lead to Quote Rate
- —
- Quote Close Rate
- —
- Lead to Job Rate
- —
- Cost per Job Won
- —
- Total Job Revenue
- —
- Revenue per Lead
- —
Email Nurture Funnel
Shows what your email list is really worth: how many people open your emails, click through, and end up buying.
Revenue per Email Sent
—
- Open Rate
- —
- Click Rate (of Sent)
- —
- Click-to-Open Rate
- —
- Click to Sale CR
- —
- Sales per 1,000 Emails
- —
- Average Order Value
- —
Organic Content Funnel
For businesses that get customers through Google and blog content instead of ads. Tracks visitors from search, to leads, to paying customers.
Return on Investment
—
- Visitor to Lead Rate
- —
- Cost per Lead
- —
- Lead to SQL Rate
- —
- SQL to Customer Rate
- —
- Lead to Customer Rate
- —
- Cost per Customer
- —
- Total Revenue
- —
- Revenue per Visitor
- —
Not happy with the numbers your funnel is producing?We’ll walk through your funnel math together and find the leak — free, no strings.
Let’s Talk