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Client Story — Shopify Migration & Ecommerce SEO

Moving a life sciences ecommerce store to Shopify off a costly, broken CMS

Reprocell is a global contract research organization specializing in stem cell research, tissue engineering, and drug discovery. Their new online store brings their research products directly to scientists worldwide.

Industry: Life Sciences / Biotech Type: Ecommerce Store Services: Website Design, Ecommerce SEO, Content Strategy, AI Search Optimization
Reprocell Ecommerce Store Design
The Challenge

Where Things Stood

Reprocell’s online store was running on an expensive, poorly designed CMS — costly to maintain, hard to update, and a frustrating buying experience for busy scientists.

They needed off that platform and onto a proper ecommerce foundation: we migrated the store to Shopify — a catalog that handles complex scientific products, at a fraction of the cost.

Escape an expensive, poorly designed CMS
Migrate the catalog to Shopify without losing traffic
Remove ordering friction for researchers worldwide
Grow product visibility in Google and AI search
The Approach

What We Did

01

Migration to Shopify

Moving the store off their expensive, poorly designed CMS onto Shopify — a clean, fast storefront designed for how scientists shop.

02

Product Catalog Architecture

Category and product page structure in Shopify that handles technical specifications, variants, and documentation without burying the buy button.

03

Ecommerce SEO

Product and category pages optimized for the terms researchers actually search, connected to the authority of the main Reprocell domain.

04

AI Search Optimization

Structured product data and answer-ready content so the store appears when scientists ask AI tools where to source materials.

Ready for a store that looks great and performs even better?

Mobile-responsive, SEO-ready ecommerce built for user experience and sales.

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