Scaling a National Hair Restoration Franchise Across 120+ Local Markets
HairClub is a top hair restoration and replacement company with more than 120 locations in the United States, providing hair transplants, non-surgical replacement systems, and hair loss treatments for both men and women.
What the Work Produced
Where Things Stood
HairClub.com wanted to improve their national SEO strategy and bring more people into each of their 120+ franchise locations. Their Google Business Profiles needed work, and they did not have a unified local SEO plan across all locations.
What We Did
Developing regional landing pages that allowed each market to rank for local hair restoration searches
Creating hyper-local content for each market to connect with customers searching for nearby solutions
Optimizing all 120+ Google Business Profiles to improve visibility in local search and Google Maps
Implementing a photo acquisition program that generated authentic, location-specific imagery for each listing
Emulent helped our 120+ location franchise increase our Google Maps listings by 32% and grow our local SEO traffic by 110%.
They conducted a local and national SEO audit, and provided a local SEO growth strategy, regional landing page strategy, local content creation, and a local photo acquisition strategy for our Google Business Profile pages.
Marketing Director, HairClub.com
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