Website Redesign SEO

After 20 years doing SEO for website redesigns, we’ve seen almost everything and built strategies to overcome the redesign SEO risks.

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Our SEO redesign team is here to provide an additional data layer from Google’s point of view

If traffic from Google is a core driver for your website, having a team like ours specializing in transition planning and website redesign SEO will be critical to a successful redesign or re-platform. The following are the integration points where our team will work alongside your design, development, and content teams to provide insights and strategic recommendations from Google’s point of view.

View Website Redesign SEO Case Studies

Integration Points

Our team understands the value of Google SEO traffic and rankings retention, and its impact on business growth.

1. Planning

  • Sitemap and Taxonomy
  • Wireframes and Page Structure
  • Internal Link Structure

2. Content and Design

  • Content Strategy
  • Content Hierarchy
  • Onsite SEO Optimization

3. Development

  • Redirect Strategy
  • URL Structure
  • Code Structure and Speed Optimization

4. Testing

  • SEO Quality Assurance
  • Implementation Audit
  • Post Launch Audit

Our Priorities Drive Your Website Redesign SEO Success.

Why do clients stay with us for years, even though we don’t do long-term Website Redesign SEO contracts?

We prioritize our relationship with you, the efficiency of your Website Redesign SEO project, and focusing on the things that matter for your and your business’s success.

Driven By Caring

Your team features visionary marketing experts from leading agencies and iconic brands, driven by your success, not just the bottom line.

Self-Testing

We embrace a relentless testing approach, constantly running Website Redesign SEO experiments on our website to uncover powerful insights you can harness.

Project Efficiency

We’ve crafted our internal processes to streamline efficiency and elevate client communication, ensuring complete strategic transparency every step of the way.

 Only Local Teams

You’ve invested in our Website Redesign SEO all-stars, and we keep your work within our dedicated core team—never outsourcing your success.

No Politics

We’ve cut through the hierarchical red tape, eliminated agency politics, and given you direct access to our visionary founder.

Eliminate Costs

We’ve cut out unnecessary costs, focusing solely on what drives value and maximizes ROI for your Website Redesign SEO project.

FAQs about our Website Redesign SEO Services

How do you ensure my SEO rankings are maintained during a website redesign?

At Emulent, we conduct a thorough SEO audit before the redesign, create a detailed migration plan, implement 301 redirects, and continuously monitor performance to maintain your rankings.

What steps do you take to prevent traffic loss during the redesign?

We prioritize maintaining your site’s structure, content, and internal linking. We also optimize the new site for SEO, ensuring it’s fast, mobile-friendly, and user-friendly to prevent traffic loss.

How do you handle 301 redirects during the redesign?

We create a comprehensive 301 redirect map to ensure all old URLs correctly point to their new counterparts, preserving your site’s SEO equity and preventing broken links.

What is your process for maintaining on-page SEO elements?

We meticulously transfer all on-page SEO elements, including meta titles, descriptions, headers, and alt text, to the new site to ensure continuity and maintain SEO value.

How do you ensure the new site is SEO-optimized?

We integrate with each part of the website design process—from planning to launch—to ensure the new site is optimized for SEO.

What role does content play in retaining SEO traffic during a redesign?

Content is crucial. We ensure your valuable content is preserved and enhanced, adding fresh, relevant content where needed to keep your site engaging and SEO-friendly.

How do you monitor SEO performance during and after the redesign?

We use advanced analytics tools to monitor your site’s traffic, rankings, and user behavior. You’ll receive regular reports to track performance and identify any issues promptly.

Can you help improve my SEO during the redesign process?

Yes, a redesign is a perfect opportunity to improve your SEO. We can implement new strategies, optimize existing content, and enhance your site’s overall SEO performance.

How do you handle technical SEO during the redesign?

We conduct a thorough technical SEO audit, addressing site speed, mobile optimization, and crawlability to ensure the new site meets all technical SEO standards.

How do you handle internal linking during the redesign?

We carefully review and maintain your site’s internal linking structure to preserve link equity and ensure seamless navigation for users and search engines.

Can you provide case studies or examples of successful redesigns?

We have numerous case studies showcasing successful redesigns where we retained or improved SEO traffic and rankings. You can view a few of them here.

What sets Emulent apart in handling SEO during a website redesign?

At Emulent, our expertise in SEO and web design, with our meticulous planning and personalized approach, ensures that your SEO traffic and rankings are retained and enhanced during the redesign process.