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We create and manage highly effective pay-per-click campaigns that drive traffic, increase conversions, and maximize your return on investment (ROI).
Experience The Paid Search Agency That Thinks Differently About Google Ads.
We create and manage highly effective pay-per-click campaigns to maximize your ROI
Paid search advertising is one of the most effective ways to drive targeted traffic to your website. Our PPC services will help you create a custom PPC strategy for Google Adwords or LinkedIn tailored to your business goals and budget.
Our paid search strategy to increase ROAS
We help businesses build and manage strong and successful brands.
Our Priorities Drive Your Paid Search Management Success.
Why do clients stay with us for years, even though we don’t do long-term Paid Search Management contracts?
We prioritize our relationship with you, the efficiency of your Paid Search Management project, and focusing on the things that matter for your and your business’s success.
Driven By Caring
Your team features visionary marketing experts from leading agencies and iconic brands, driven by your success, not just the bottom line.
Self-Testing
We embrace a relentless testing approach, constantly running Paid Search Management experiments on our website to uncover powerful insights you can harness.
Project Efficiency
We’ve crafted our internal processes to streamline efficiency and elevate client communication, ensuring complete strategic transparency every step of the way.
Only Local Teams
You’ve invested in our Paid Search Management all-stars, and we keep your work within our dedicated core team—never outsourcing your success.
No Politics
We’ve cut through the hierarchical red tape, eliminated agency politics, and given you direct access to our visionary founder.
Eliminate Costs
We’ve cut out unnecessary costs, focusing solely on what drives value and maximizes ROI for your Paid Search Management project.
FAQs about our SEM Services
What is paid search marketing?
Paid search marketing, or pay-per-click (PPC) advertising, involves placing ads on search engines like Google. Your media spend only gets spent when someone clicks on your ad.
How does PPC work?
PPC works by bidding on keywords relevant to your business. When someone searches for those keywords, your ad may appear. You set a budget and bid amount, and you only pay when someone clicks on your ad.
What are the benefits of PPC advertising?
PPC offers immediate visibility, highly targeted traffic, and measurable results. It’s a great way to reach potential customers actively searching for your products or services.
How much does PPC cost?
The cost of PPC can vary based on the competitiveness of your keywords, your media spend, and your bid strategy. For larger media buys we can also do a fixed cost management fees. At Emulent, we work with you to create a budget that aligns with your goals and provides the best return on investment.
How do you choose the right keywords for my campaign?
We conduct thorough keyword research to identify terms your potential customers are searching for. We consider search volume, competition, searcher intent, and relevance to ensure we target the most effective keywords.
How long does it take to see results from PPC?
One of the great things about PPC is that it can generate results quickly. You’ll often see an increase in traffic and leads shortly after your campaign goes live. However, optimizing your campaign for the best results may take some time.
How do you measure the success of a PPC campaign?
We use various metrics to measure success, including click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). We provide regular reports so you can see how your campaign is performing.
Can you help with the landing page design?
Absolutely! At Emulent, a well-designed landing page is crucial for PPC success. We can help create or optimize landing pages to improve conversion rates.
How do you handle ad copywriting?
Our skilled copywriters craft compelling ad copy that resonates with your target audience. We focus on creating ads that attract clicks and convert visitors into customers.
Friendly Guide To SEM Services
If you’re in the B2B or eCommerce space, chances are you’ve heard of Paid Search or Pay-Per-Click (PPC) advertising. It’s a powerful tool that helps businesses drive targeted traffic, generate leads, and increase sales. But navigating the world of paid search can be tricky without the right knowledge or guidance. That’s where paid search management services come in.
What is Paid Search Management?
Paid search management is the process of overseeing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads, Bing Ads, and social media networks. These ads appear in search engine results based on keywords people search for, and you only pay when someone clicks on your ad.
Why You Need Paid Search Management
In a competitive B2B or eCommerce environment, having a well-managed PPC campaign can make all the difference. Without proper management, you risk wasting your budget, not reaching your ideal audience, and failing to achieve a positive return on investment (ROI).
Types of Paid Search Services
B2B PPC Services
B2B PPC focuses on targeting business professionals looking for solutions to their business needs. It involves keyword research, ad creation, bid management, and conversion optimization to capture high-quality leads.
eCommerce PPC Services
For eCommerce businesses, PPC management focuses on promoting products to drive sales. Services include product feed optimization, shopping campaigns, and dynamic remarketing to show ads to users who have already visited your site.
Local PPC Management
If you’re a local business, local PPC services help you appear in search results when potential customers in your area search for services you offer. This can be incredibly powerful for small businesses looking to capture nearby customers.
Benefits of Professional PPC Management
- Time-Saving: Running a successful PPC campaign involves constant monitoring and tweaking. Hiring a PPC expert allows you to focus on other areas of your business.
- Improved ROI: A PPC agency will fine-tune your campaigns to lower your cost-per-click while maximizing conversions.
- Expert Knowledge: A professional understands the nuances of different PPC platforms, knows how to target your ideal audience, and can prevent costly mistakes.
- Real-Time Reporting: You’ll get detailed insights into your campaigns’ performance with reports on clicks, conversions, and overall campaign success.
Key Services in PPC Management
1. Keyword Research & Analysis
Finding the right keywords is the backbone of a successful PPC campaign. Paid search professionals use advanced tools to discover high-intent keywords that align with your business goals.
2. Ad Creation
Crafting engaging, click-worthy ads is essential. Your PPC manager will create ads that resonate with your target audience, ensuring high click-through rates (CTR).
3. Bid Management
PPC managers monitor and adjust your bids to ensure you’re not overspending. They balance cost with performance to deliver the best possible ROI.
4. Conversion Tracking & Optimization
Tracking conversions, whether they are sales, form submissions, or phone calls, is critical. This data helps in continuously optimizing the campaign for better performance.
5. A/B Testing
Testing different ad copy, landing pages, and keywords allows the PPC manager to determine what works best, continuously improving your campaign’s results.
Best Practices for PPC Success
To ensure your PPC campaigns run smoothly, it’s essential to follow some best practices:
- Set Clear Goals: Whether it’s lead generation, brand awareness, or sales, know what you want to achieve with your PPC campaigns.
- Focus on High-Intent Keywords: Target keywords that show buyer intent rather than general search terms.
- Create Compelling Ads: Your ad copy should grab attention and be relevant to the searcher’s query.
- Optimize Landing Pages: Make sure your landing pages are aligned with the ads and optimized for conversions.
- Monitor and Adjust: PPC is not a “set it and forget it” strategy. Regular adjustments are key to staying competitive and cost-effective.
Choosing the Right PPC Agency
Not all agencies are created equal. When looking for a B2B or eCommerce PPC agency, consider the following:
- Experience: Look for agencies that specialize in your industry. A B2B PPC agency will understand the nuances of long sales cycles, while an eCommerce agency will know how to drive product sales.
- Transparency: You should receive regular reports and have open communication with your PPC manager. Avoid agencies that don’t offer full transparency into campaign performance.
- Proven Results: Ask for case studies or examples of past success. This will give you an idea of what to expect in terms of ROI.
Investing in a professional PPC management service can save you time, optimize your budget, and deliver measurable results. Whether you’re in the B2B, eCommerce, or local business space, a well-managed PPC campaign can help you reach your goals faster and more efficiently.
If you’re ready to take your paid search to the next level, partnering with a trusted PPC agency could be the key to unlocking more leads, sales, and business growth.