We’ll research and identify the most relevant and high-converting keywords for your business. This will ensure your ads are shown to the right people at the right time.
Experience The Paid Search Agency That Thinks Differently About Google Ads.
We create and manage highly effective pay-per-click campaigns that drive traffic, increase conversions, and maximize your return on investment (ROI).
We create and manage highly effective pay-per-click campaigns to maximize your ROI
Paid search advertising is one of the most effective ways to drive targeted traffic to your website. Our PPC services will help you create a custom PPC strategy for Google Adwords or LinkedIn tailored to your business goals and budget.
Our paid search strategy to increase ROAS
We help businesses build and manage strong and successful brands.
Our Priorities Drive Your Paid Search Management Success.
Why do clients stay with us for years, even though we don’t do long-term Paid Search Management contracts?
We prioritize our relationship with you, the efficiency of your Paid Search Management project, and focusing on the things that matter for your and your business’s success.
Driven By Caring
Your team features visionary marketing experts from leading agencies and iconic brands, driven by your success, not just the bottom line.
Self-Testing
We embrace a relentless testing approach, constantly running Paid Search Management experiments on our website to uncover powerful insights you can harness.
Project Efficiency
We’ve crafted our internal processes to streamline efficiency and elevate client communication, ensuring complete strategic transparency every step of the way.
Only Local Teams
You’ve invested in our Paid Search Management all-stars, and we keep your work within our dedicated core team—never outsourcing your success.
No Politics
We’ve cut through the hierarchical red tape, eliminated agency politics, and given you direct access to our visionary founder.
Eliminate Costs
We’ve cut out unnecessary costs, focusing solely on what drives value and maximizes ROI for your Paid Search Management project.
The Guide to Our Paid Search Management Services
In the performance-driven advertising space, managing paid search campaigns optimizes budgets to deliver immediate, measurable results through platforms like Google Ads. Our paid search management services oversees PPC campaigns on search engines. It bids on keywords to display ads to targeted users. Our services coordinate keyword selection, ad creation, and bid adjustments for optimal performance.
Core Elements of Paid Search Management:
- Keyword Selection: Identifies high-intent terms to match user queries and drive qualified clicks.
- Ad Creative Development: Crafts compelling copy and visuals to improve click-through rates and relevance scores.
- Bid Strategy Optimization: Adjusts bids dynamically using automation for maximum ROI and budget efficiency.
- Conversion Tracking: Implements pixels and tags to measure actions like purchases or sign-ups accurately.
Table comparing paid search/display advertising:
| Aspect | Paid Search | Display Advertising |
|---|---|---|
| Focus | Intent-driven queries | Visual awareness |
| Placement | Search results | Websites/apps |
| Targeting | Keywords | Demographics/behaviors |
| Metrics | Clicks/conversions | Impressions/views |
| Challenges | Competition/costs | Ad fatigue/noise |
The Benefits of Implementing Paid Search Management for Your Business
Paid search management delivers instant visibility in competitive searches. It drives targeted traffic with precise control. Our services unify campaigns and automate bidding. They enable scalable growth for better ROI. We emphasize relevance and testing for effective results.
Top Benefits of Paid Search Management:
- Immediate Traffic Boost: Places ads at top of results, increasing visits by 200% for high-intent keywords.
- Higher Lead Quality: Targets ready buyers, boosting conversions by 150% through refined funnels.
- Budget Efficiency: Optimizes spends with smart bidding, reducing CPC by 25% on average.
- Measurable ROI: Tracks every dollar to actions, improving returns by 300% in managed accounts.
- Competitive Positioning: Outbids rivals strategically, capturing market share and accelerating sales.
Table of gains:
| Sector | Traffic | Conversions | Metrics |
|---|---|---|---|
| E-commerce | 200% | 150% | 25% lower CPC |
| Services | 180% | 120% | 300% ROI |
| SaaS | 160% | 130% | 200% visits |
| Retail | 220% | 140% | 150% leads |
Key Strategies and Components of Effective Paid Search Management
Effective paid search management combines data with creativity. Our strategies plan keyword hierarchies and ad rotations. They incorporate automation and testing for performance. We focus on negative keywords and extensions for refinement.
Essential Strategies for Paid Search Management Success:
- Keyword Hierarchy Building: Structures broad, phrase, and exact match types to capture varied intents efficiently.
- Ad Extension Utilization: Adds sitelinks and callouts to enhance visibility and click-through rates.
- Bid Automation Tools: Employs AI for real-time adjustments, maximizing ROI during peak times.
- A/B Testing Framework: Experiments with copy and landing pages to improve quality scores by 30%.
- Negative Keyword Management: Excludes irrelevant terms to reduce waste and focus budgets.
Table of components/outcomes:
| Component | Description | Outcome |
|---|---|---|
| Keyword Hierarchy | Structure matches | 200% traffic |
| Ad Extensions | Enhance visibility | 150% CTR |
| Bid Automation | Real-time adjustments | 25% CPC reduction |
| A/B Testing | Experiment copy | 30% quality score |
| Negative Keywords | Exclude irrelevant | 124% efficiency |
How to Choose the Right Paid Search Management Agency
Selecting a paid search management agency requires emphasis on platform expertise. Review portfolios for ROI successes. Seek skills in bidding and analytics. Prioritize ethics and adaptability. Our guidance ensures you find a partner for optimized, scalable campaigns.
Criteria for Selecting a Paid Search Management Agency:
- Platform Proficiency: Certified in Google Ads and Microsoft Advertising for advanced campaign handling.
- Data-Driven Approach: Uses analytics tools like Google Analytics for precise tracking and reporting.
- Creative Skills: Expertise in ad copy and visuals to boost relevance and performance.
- Proven Results: Demonstrates CPC reductions and conversion growth from past clients.
- Flexibility Offered: Provides contract-free models for adjustments and scaling as needed.
Table for comparison:
| Factor | Traits | Flags |
|---|---|---|
| Portfolio | ROI successes | Generic |
| Process | Data-based | Manual |
| Team | Certified specialists | Generalists |
| Pricing | Performance-focused | Hidden fees |
| Feedback | Conversion metrics | Negative |
In conclusion, our paid search management services empower businesses to attract targeted traffic and grow. We craft strategies for keywords, ads, and bidding to enhance ROAS.
FAQs about our SEM Services
What is paid search marketing?
Paid search marketing, or pay-per-click (PPC) advertising, involves placing ads on search engines like Google. Your media spend only gets spent when someone clicks on your ad.
How does PPC work?
PPC works by bidding on keywords relevant to your business. When someone searches for those keywords, your ad may appear. You set a budget and bid amount, and you only pay when someone clicks on your ad.
What are the benefits of PPC advertising?
PPC offers immediate visibility, highly targeted traffic, and measurable results. It’s a great way to reach potential customers actively searching for your products or services.
How much does PPC cost?
The cost of PPC can vary based on the competitiveness of your keywords, your media spend, and your bid strategy. For larger media buys we can also do a fixed cost management fees. At Emulent, we work with you to create a budget that aligns with your goals and provides the best return on investment.
How do you choose the right keywords for my campaign?
We conduct thorough keyword research to identify terms your potential customers are searching for. We consider search volume, competition, searcher intent, and relevance to ensure we target the most effective keywords.
How long does it take to see results from PPC?
One of the great things about PPC is that it can generate results quickly. You’ll often see an increase in traffic and leads shortly after your campaign goes live. However, optimizing your campaign for the best results may take some time.
How do you measure the success of a PPC campaign?
We use various metrics to measure success, including click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). We provide regular reports so you can see how your campaign is performing.
Can you help with the landing page design?
Absolutely! At Emulent, a well-designed landing page is crucial for PPC success. We can help create or optimize landing pages to improve conversion rates.
How do you handle ad copywriting?
Our skilled copywriters craft compelling ad copy that resonates with your target audience. We focus on creating ads that attract clicks and convert visitors into customers.
Evolve Here.
Resources and tips for marketing your business from industry experts. The Emulent Blog.
