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Emulent Marketing

Experience An SEO Agency Focused On Building Your Brand Value.

20 years of reimagining the traditional cross-team approach and SEO consulting for enterprise companies to help you get a better ROI from your investment.

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The Team Trusted By

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emulent marketing proejct pwc
emulent marketing proejct lubrizol
emulent marketing proejct nissan
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emulent marketing proejct 1worldsync

Modern enterprise SEO needs to be a long-term business strategy, that includes publishing, AI optimization, brand building, marketing, website experience, and technical SEO. This is why, when marketing agencies try to boil SEO down to a few tactics, it doesn’t work.

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Our SEO consultants know SEO is more than just keywords or an SEO health score

How do you succeed with SEO? Modern SEO consultants don’t chase SEO tactics or the “next big thing in SEO”. We utilize SEO to solve real business problems, including.

  • Training and aligning teams on modern SEO
  • Website traffic plateaued or is decreasing
  • Lack of internal resources to do SEO correctly
  • Competition is outranking you for priority keywords
  • Identifying why your website is not ranking
  • Creating a strategy to help increase content value
  • Identifying why you lost rankings and traffic
  • Determining if your digital agency is providing high-value SEO.

Tactical Enterprise SEO Services

If you don’t need a holistic strategy or full-service SEO, our team offers various options for tactical SEO engagements and SEO consulting for enterprise companies.

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emulent marketing proejct altus medical equipment

Enterprise SEO Strategy and Consulting for a Medical Device Manufacturer

Altus is in the highly competitive medical equipment industry. Initially they needed help with a transition plan for their newly launching website to ensure traffic and rankings retention. We then helped them identify high-priority keywords, create content for their blog and product pages, and optimize their website for both users and search engines.

72%
Organic Reach
120%
PDP Traffic
3x
Website Traffic

Bill has been great. We’ve seen a 120% increase in traffic to product pages, and 72% increase in organic reach. I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. When we relaunched our website, Bill walked us through the steps necessary to grow our site visits. In the time I’ve worked with Bill, we’ve tripled the organic traffic, seen a 120% increase in traffic to product pages, and 72% increase in organic reach

Sarah

Marketing Director, Altus Inc.

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Phase 1: Our Foundational SEO Process

The objective of the initial phase of our SEO process is to provide strategic SEO and website guidance based on insights from analyzing your website and the competitive set.

SEO Maturity Assessment

Because SEO, and its success, spans multiple internal teams, understanding overall SEO maturity and depth of integration within your organization will help guide our strategy and monthly focus.

Measurement Strategy

We will audit your current measurement strategy to ensure your website reporting is aligned with the primary business goals and encompasses attribution metrics for tracking leads.

Technical SEO Audit

To understand the current state of the website and shape optimization strategies, we will crawl your website, similar to how Google would, and analyze over 90 variables on each page that correlate with a foundation valuable for users and search engines.

Inbound Link Audit

Google relies heavily on external factors – such as links –  to help them understand and rank content. To ensure your links provide positive signals to Google, we will audit them across multiple data points and offer recommendations for links that are non-compliant.

Competitive Audit

To understand the competitive landscape, we will start by analyzing multiple SEO and user experience data points for your top 3 competitors to provide insights into their strategic approach to SEO.

Experience Audit

Your website design and experience play a vital role in your SEO success. We will audit your website design and experience across multiple data points correlating with Google and user value metrics.

Audit Deliverable

The deliverable includes the audit document that outlines the data gathered, insights gained, and a prioritized list of recommendations to optimize your website for users and search engines.

Phase 2: Our SEO Growth Process

Phase 2 of our SEO process is centered around monthly SEO services, with the goal of accelerated growth through keyword strategy, content creation, and data mining to uncover market opportunities.

Advanced Keyword Research

Our advanced SEO keyword research includes the following exercises. Between each activity, we will have multiple brainstorming sessions with your team to gather and refine keyword and intent data for maximum keyword target impact.

  • Pulling a crawlable inventory will help us better understand the depth of website content and any information architecture issues.
  • Keyword mapping to identify current content keyword value and gaps, and minimizes keyword cannibalization.
  • There are multiple keyword intent categories, so ensuring pages target the correct intent is vital to ranking well.
  • Based on the data and analysis of the previous phases, we will map identified keywords across the website.

Content Creation

Great content earns website traffic from Google, increases leads, and positions you as a leader within your industry. Our content creation strategy includes the following:

  • Brainstorming sessions
  • Identification of content topics
  • Creation, editing, and publishing of long-form content
  • Optimization of the content for Google and users’ consumption needs.

Monthly SEO Consulting

Because the competitive landscape within your market evolves and Google’s algorithms are becoming more sophisticated, we provide proactive monthly SEO consulting. Including things such as:

  • Measurement strategy and monthly reporting.
  • Website audit of over 90 variables and recommendations to help optimize traffic.
  • Identification of keyword targets based on competitive research and user needs.
  • Optimization of new pages and content that is created.
  • Current Google ecosystem overview.
  • Strategic brainstorming sessions to drive growth.