Audits & Research
Technical SEO Audit
Complete Website Audit
Competitive Research
Website Redesign SEO
Redesigning your website? Don’t risk losing SEO traffic—ensure a smooth transition that preserves rankings, visibility, and hard-earned organic traffic!
I Can’t Lose SEO Traffic During My Website Redesign
About This Marketing Concern
Redesigning your website is exciting, but losing SEO traffic during the process can be costly. A poorly planned redesign can disrupt your site’s structure, remove optimized content, or break valuable links, resulting in a drop in rankings and visibility. To avoid this, a comprehensive SEO strategy is essential. By implementing proper redirects, maintaining on-page optimizations, and monitoring performance post-launch, you can ensure a seamless transition that preserves your hard-earned traffic while giving your website a fresh, updated look.
Typical Reasons We Hear This From Companies
Potential clients usually need help due to one or more of the following issues.
- Site Structure Overhaul – A major shift in site architecture without a proper plan can lead to lost link equity and lower rankings.
- No Redirect Strategy – They lack a 301 redirect strategy to point old URLs to the new ones, causing broken links and error pages.
- Inadequate Planning – The redesign process might not involve SEO professionals early enough to plan content, tags, or site migrations.
- Neglected On-Page Optimization – Existing on-page optimizations (meta tags, titles, internal links) may be removed or missed during the redesign.
- Lack of Monitoring – Without monitoring tools or analytics, they can’t quickly detect and fix traffic drops post-launch.
Recommended Strategies To Overcome The Challenge
Here are the typical strategies we recommend to overcome this issue.
- Website Audit – Knowing what is working on your current website and gathering baseline metrics across key SEO metrics helps when comparing pre-launch to post-launch.
- Website Redesign SEO – If SEO traffic is vital to your business, having an SEO versed in transition planning on your team from the start of the project till the end is key.
