Our B2B marketing agency helps B2B website owners create digital website experiences and increase quality leads. B2B marketing looks simple from the outside – create content, do SEO and the leads will pour in – but companies quickly discover it’s filled with obstacles that can derail their B2B growth plans. Here are the biggest challenges our B2B marketing agency has helped solve for B2B brands. Our lead flow is inconsistent. We develop multi-channel lead generation strategies combining inbound marketing, outbound, ABM, and paid media for predictable pipeline. Marketing delivers leads, but sales says they’re unqualified. We align marketing and sales on ICP definition, lead scoring, and qualification criteria to ensure MQLs convert to SQLs. Our sales cycle is too long. We develop nurture programs, sales enablement content, and buyer journey mapping to accelerate decision-making. Sales and marketing aren’t aligned. We implement RevOps practices, shared dashboards, and joint planning to unify go-to-market efforts. We’re not visible where buyers research. We execute SEO, content marketing, and thought leadership programs that capture search demand and build brand awareness. Our paid media doesn’t deliver ROI. We optimize PPC, LinkedIn advertising, and paid social campaigns for B2B buyer intent and conversion. We’re not reaching decision makers. We deploy ABM, LinkedIn targeting, and account-based advertising to reach buying committees at target accounts. We can’t prove marketing ROI. We implement attribution modeling, pipeline reporting, and revenue analytics to connect marketing activity to closed deals. Description: S2S is a government services and defense contracting company providing specialized solutions to federal agencies. They deliver program management, technical services, and mission support to help government clients achieve their objectives efficiently and effectively. Industry: Government Services / Defense Contracting Type: B2B / Government Contractor Challenge: S2S needed to develop their website while coordinating with multiple stakeholders across their organization. They required a partner with relevant industry experience who could navigate complex organizational dynamics without becoming a bottleneck. Approach: Emulent collaborated across the organization to deliver: Their team interacted with multiple stakeholders within our organization seamlessly. They brought a wealth of industry experience that helped us discern where to put resources and were never a bottleneck in our development process. I can’t say enough great things about working with this team. We’re very happy with the final product we collaborated towards! Senior Program Management Analyst Content is the foundation of B2B demand generation. We create and optimize content that ranks in search, builds authority, and converts visitors into leads. Content Strategy: Content Creation: B2B SEO: Your website is your most important demand generation asset. We design and optimize B2B websites that convert visitors into leads. Website Strategy & Design: Website Development: Conversion Rate Optimization: Paid media accelerates demand generation by putting your message in front of decision makers immediately. We manage B2B paid campaigns across search, social, and display. Search Advertising: LinkedIn Advertising: Paid Social & Display: Demand generation creates awareness and interest among your target audience. Lead generation captures that interest and converts it into sales opportunities. We build integrated programs that do both. Demand Creation: Demand Capture: Lead Generation: Marketing doesn’t stop at lead handoff. We create sales enablement content and processes that help your sales team close deals faster. Content for Sales: Process & Tools: Yes. We specialize in translating complex offerings—whether SaaS platforms, enterprise software, technical services, or specialized products—into clear value propositions that resonate with your buyers. We build content and campaigns that match how B2B decision makers research, evaluate, and justify purchases internally. This includes technical content for practitioners, business case content for executives, and comparison content for evaluation committees. Yes. Marketing and sales alignment is foundational to our approach. We work with both teams to define ICP, establish lead scoring criteria, create SQLs that sales wants to work, and implement shared dashboards that create accountability. We also create sales enablement content—battlecards, case studies, ROI tools—that helps sales close deals. We’re experienced ABM practitioners. We help you: We implement ABM tools within HubSpot, Salesforce, or dedicated ABM platforms like Demandbase or 6sense. We track the metrics that matter for B2B: We implement attribution modeling to connect marketing activity to closed deals and build dashboards that show which channels and campaigns drive business results—not just vanity metrics like traffic or impressions. We’re experienced with major B2B marketing technology platforms. We can help select, implement, and optimize marketing automation and CRM systems that support your demand generation programs. Timeline varies by channel and strategy. Paid media can generate leads within weeks. SEO and content marketing typically require 4-6 months to show significant results but compound over time. ABM programs often show account engagement quickly but pipeline conversion follows your natural sales cycle. We set realistic expectations and provide regular reporting so you can see progress toward long-term goals. Our primary focus is inbound-driven demand generation—SEO, content, paid media, ABM—that attracts buyers already showing intent. We can coordinate with outbound efforts and support outbound with sales enablement content, but we don’t operate as an outbound SDR service. If you need appointment setting or cold outreach, we can recommend partners or help you build internal capability. B2B Website Design, SEO, and Marketing
We are a B2B website design and marketing consulting company who understands that B2B strategy is not just about upfront profit, but about driving high-quality leads that have a high LTV.
Challenges We Help B2B Brands Solve
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Navigating Complex Government Stakeholders to Deliver for a Defense Contractor
S2S (Government/Defense Contractor)
Their team has been a pleasure to work with.
Flo De Sande
B2B Industries We Serve
B2B Content Marketing & SEO
B2B Website Design & Optimization
PPC & Paid Media for B2B
Demand Generation & Lead Generation
Sales Enablement
B2B Marketing FAQs
Can you market complex B2B services or products?
Can you align marketing with sales teams?
Do you support account-based marketing strategies?
How do you measure B2B marketing success?
What marketing technology platforms do you work with?
How long before we see results from B2B marketing?
Do you offer outbound lead generation?
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