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Planning your marketing roadmap for 2025 in Sacramento, California? The state capital has a growing tech, agriculture, and political scene. Here are 10 events:
1. Digital Summit Sacramento
Description: A regional stop of the Digital Summit series focusing on SEO, social media, email, analytics, and more, adapted for Sacramento’s market.
Date (2025): Likely mid-year
Location: SAFE Credit Union Convention Center (downtown)
Website: Digital Summit (check for Sacramento listings)
Who Should Go: Digital marketers, brand managers, agency folks, and nonprofit communicators.
Past Speakers: Experts from Moz, Microsoft, local government agencies, and regional businesses.
2. Metro EDGE Marketing Conference (Sacramento Metro Chamber)
Description: A young professional program under the Metro Chamber, occasionally hosts marketing and business growth conferences.
Date (2025): TBA
Location: Downtown Sacramento or West Sacramento event venues
Website: Metro EDGE
Who Should Go: Young professionals, marketers, entrepreneurs, and chamber members.
Past Speakers: Local marketing directors, civic leaders, and small business mentors.
3. Sacramento Startup Week (Marketing & Growth Track)
Description: Showcases the regional startup ecosystem with dedicated panels on digital marketing, branding, and scaling.
Date (2025): Likely Fall
Location: Multiple coworking spaces and innovation hubs around Sacramento
Website: Check Startup Week or local event boards
Who Should Go: Entrepreneurs, marketing strategists, tech investors, and local innovators.
Past Speakers: Sacramento-based startup founders, marketing automation experts, and city officials.
4. Social Media Day Sacramento
Description: Part of the global Social Media Day initiative, focusing on best practices in social media, influencer marketing, and platform innovation.
Date (2025): Around June 30
Location: Downtown event venues or university halls
Website: Check local social media groups or Eventbrite for announcements
Who Should Go: Social media managers, content creators, small business owners, and local agencies.
Past Speakers: Local digital marketers, influencers, and PR professionals.
5. California State Government Marketing & Communications Conference
Description: Sacramento is the capital, so conferences focusing on public sector communications, government social media, and civic engagement often pop up.
Date (2025): TBA
Location: Conference centers near the Capitol building
Website: Check GovTech events or local associations
Who Should Go: Public affairs officers, government agency comms, marketing vendors, and nonprofit partners.
Past Speakers: State government communication leads, policy experts, social media managers.
6. Visit Sacramento Tourism Marketing Summit
Description: Focused on promoting Sacramento as a destination, covering hospitality marketing, event promotion, and visitor engagement.
Date (2025): Likely early or mid-year
Location: Downtown Sacramento hotels or the SAFE Credit Union Convention Center
Website: Visit Sacramento (check for industry events)
Who Should Go: Tourism board reps, hotel marketers, event planners, and local attractions.
Past Speakers: Hospitality executives, local restaurant owners, and marketing reps from major events (e.g., Farm-to-Fork Festival).
7. AMA Sacramento Valley Annual Conference
Description: Hosted by the American Marketing Association’s Sacramento chapter, focusing on marketing trends, brand strategy, and networking in the region.
Date (2025): Often Spring or Fall
Location: Local hotels or universities
Website: AMA Sacramento Valley
Who Should Go: Marketers, agency professionals, students, and entrepreneurs in the Sac area.
Past Speakers: Executives from local agencies, corporate brand managers, and nonprofit leaders.
8. Sacramento PRSA (Public Relations) Conference
Description: Though PR-focused, includes integrated marketing discussions, digital strategies, and brand reputation insights.
Date (2025): TBA
Location: Downtown Sacramento conference facilities
Website: PRSA Sacramento
Who Should Go: PR professionals, marketing comms teams, government communicators, and brand strategists.
Past Speakers: Local journalists, PR agency founders, and crisis communication experts.
9. E-commerce & Retail Marketing Forum (Sacramento / Central Valley)
Description: Showcases strategies for online retail, omnichannel marketing, and distribution, relevant to Sacramento’s growing commerce scene.
Date (2025): Likely mid-year
Location: Convention centers or suburban hotel venues
Website: Check local business associations or Retail TouchPoints
Who Should Go: E-commerce brands, digital marketers, supply chain specialists, and tech startups.
Past Speakers: Local DTC founders, regional grocery chains, and distribution/logistics experts.
10. Micro-Influencer Marketing Workshop (Sacramento Edition)
Description: A workshop-style event focusing on leveraging local influencers, content strategies, and social platforms to boost brand visibility.
Date (2025): Various sessions
Location: Coworking spaces or smaller event venues around Midtown/Downtown
Website: Found via Eventbrite or local marketing communities
Who Should Go: Small business owners, social media managers, local nonprofits, and entrepreneurs.
Past Speakers: Local micro-influencers, social media strategists, and digital marketing consultants.
