In-House vs. Outsourcing: Deciding the Best Approach for Your Brand Videography

Before diving into the decision of whether to keep your videography in-house or outsource it, it’s crucial to define your objectives. Are you aiming to craft compelling product launches? Do you want to amplify your social media presence or create evergreen content for training and marketing?

Defining clear goals will help you identify the resources and expertise you need. A recent study shows that 72% of brands that explicitly outline their video marketing goals experience higher ROI. Knowing your endgame provides clarity—and clarity fuels better decisions.

Precision Execution: Evaluating Cost and Quality

Budget and quality often go hand in hand. While in-house production might seem cost-effective, you’ll need to account for hidden costs like equipment, software, and training. Alternatively, outsourcing might bring higher upfront expenses but provides access to seasoned professionals and cutting-edge technology.

Consider these statistics:

• Brands spend an average of $1,200–$50,000 per video when outsourcing.
• In-house production typically requires an annual investment of $45,000–$80,000 for equipment and staffing.

List out your priorities:

1. Do you need high-end, cinematic visuals?
2. Is volume over precision your goal?
3. What’s your desired turnaround time?

Matching your priorities to your budget is key to ensuring quality without breaking the bank.

Seamless Innovation: Leveraging Expertise

Let’s talk talent. Building an in-house team requires recruitment, onboarding, and continuous training. However, it ensures that your team lives and breathes your brand values. They become immersed in your culture and can adapt to evolving needs.

Outsourcing, on the other hand, allows you to tap into specialized expertise. Videography agencies have teams of directors, editors, and animators with years of experience delivering creative solutions. According to industry data, 64% of brands reported increased production efficiency after outsourcing their videography projects.

Think about it this way:

• In-house teams excel at long-term projects requiring consistent branding.
• External partners shine in delivering high-impact campaigns with a fresh perspective.

Effortless Scalability: Adapting to Growth

As your brand grows, so do your video needs. An in-house team might struggle to scale rapidly for a sudden product launch or seasonal campaign. Outsourcing offers flexibility, enabling you to bring in extra hands when demand spikes.

Let’s weigh the options:

• In-House: Better for predictable, steady workflows.
• Outsourcing: Ideal for dynamic needs, from explainer videos to event coverage.

A hybrid approach is also worth considering. Some brands maintain a lean in-house team while partnering with agencies for larger or more complex projects.

Unstoppable Creativity: Maximizing Brand Authenticity

Your brand’s voice and authenticity are non-negotiable. In-house teams can develop a deep understanding of your vision and execute with unparalleled alignment. However, outsourcing doesn’t mean sacrificing authenticity. The key is effective communication and detailed briefs.

Tips for success:

1. Share your brand’s story, mission, and tone with your outsourced team.
2. Review drafts collaboratively to ensure alignment.
3. Provide constructive feedback to refine the final product.

Striking a balance between creative freedom and brand consistency ensures your content resonates with your audience.

Transformative Decision-Making: Choosing the Right Path

Ultimately, the choice between in-house and outsourcing boils down to your unique needs. By evaluating your goals, budget, scalability, and expertise, you can determine the best path forward for your brand videography.

Why use Emulent as Your Brand Videography Studio?

Emulent combines creative storytelling with cutting-edge technology to produce visually stunning and impactful videos that elevate your brand. With a focus on quality, innovation, and tailored solutions, Emulent ensures every project aligns seamlessly with your unique vision and goals.

• Creative Expertise: Emulent specializes in crafting visually captivating and unique brand videos tailored to your vision.
• Cutting-Edge Technology: They use state-of-the-art equipment to ensure high-quality production value.
• Strategic Storytelling: Their team excels in aligning video content with your brand’s core message and goals.
• Comprehensive Services: From concept to post-production, Emulent provides end-to-end videography solutions.
• Proven Results: Their portfolio showcases successful collaborations with brands that achieved measurable engagement and growth.

Learn more about our videography services for brands or contact us if you want to discuss working with us on your brand videography project.