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SEO web design is designing and developing websites to make them search-engine friendly. Creating an SEO-friendly website means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO strategies and the more an SEO team is integrated into the web design process, the better the chance of indexation and ranking on the first page of the search results.
Since billions of people use search engines every day, less than 5% navigate past the first page of the Google SERPS, you must design and develop an SEO-friendly website to increase organic traffic and earn first-page rankings in Google.
Below is a basic outline to help you optimize your new website for search engines. Google SEO web design strategies have two primary parts: on-page optimization and off-page optimization.
SEO Web Design Part 1: SEO-Friendly On-Page Optimization
On-page optimization includes web SEO strategies that the website owner controls. These strategies are crucial in how search engines crawl and understand your content.
On-Page Optimization Strategies:
- Conducting keyword research, selecting the right keywords and topics, and using them in appropriate places on the page
- Using title tags, header tags, image alt tags, and the meta description tag correctly
- Creating a URL structure that is optimized for users and search engines
- Creating an internal link structure, navigation, and information architecture helps search engines crawl the website effectively and efficiently and aligns with your user’s expectations.
- Creating great content that can be used to earn inbound links during off-page optimization strategies
- Using multiple types of content such as images, videos, lists, and text
- Creating a responsive website design that provides a great experience across devices
- Designing a visually appealing website, represents your brand, and has a consistent look and feel
SEO Web Design Part 2: SEO-Friendly Off-Page Optimization
Off-page optimization refers to managing the execution of the marketing and amplification of a website. This management results in earning links and social media mentions that can increase your website’s authority, increasing SEO rankings and traffic.
Off-Page Techniques Include:
- Analyzing your competition to understand better what strategies they are using to rank in the search results
- Using keyword-rich anchor text in your inbound links
- Earning inbound links from websites that are considered authoritative by search engines
- Making links to content deep within your website
White Hat and Black Hat Web SEO
SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, which are deceptive and result in Google penalties or being banned by the search engines.
White Hat Techniques
The abovementioned strategies are considered White Hat and add value to a website’s SEO, providing a great design experience. In addition, they can increase rankings, traffic, and sales from Google and other search engines.
Black Hat Techniques
These Black Hat techniques were used to achieve high rankings quickly. However, search engines have updated their algorithms to detect such practices and are constantly using machine learning to uncover additional spam techniques intended to manipulate the SERPs.
- Link farms
- Buying links
- Selling links
- Hidden content and links
- Keyword spamming
- Keyword stuffing
- Article spinning
- Cloaking
- Use of the gateway and the mirror pages
- Hiding links on your website
SEO Web Design Services Done Correctly
When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search engine friendly, providing a better user experience, and considerably helping businesses achieve their online marketing goals. Please contact us if you need help creating an SEO-friendly professional website design, redesign, or complete overhaul.